China News Service, Chongqing, September 15th, title: Idle houses turned into youth apartments, Chongqing affordable housing for young people to hold up their "dream of living in peace"
Author Wang Tingting
Shared kitchen, cinema, gym, library... The originally idle Qingshui room has been transformed into a fully functional youth apartment. The fresh and simple decoration style, the combination of fashion and trend elements, the convenient transportation and the fair rent attract more young people. People choose youth apartments.
In 2021, the General Office of the State Council issued the "Opinions on Accelerating the Development of Affordable Rental Housing", which needs to speed up the development of affordable rental housing and promote the resolution of outstanding housing problems in big cities.
In recent years, Chongqing has taken the development of affordable rental housing as a key task of housing construction during the "14th Five-Year Plan" period, alleviating the problems of difficult and expensive rental housing for new citizens and young people.
In order to implement the policy of "housing, not speculating," and "renting and purchasing simultaneously", and to give full play to the active role of state-owned enterprises in participating in the construction of affordable rental housing and talent housing, in July 2020, Chongqing Real Estate Group established the first city in Chongqing. The first-level state-owned housing rental investment and operation platform - Yudi Chenyu Leasing Co., Ltd. (hereinafter referred to as "Yudi Chenyu Company"), actively builds state-owned affordable rental housing.
Work and life youth apartments support the post-90s "dream of living in peace"
"Living in a rental house guaranteed by a state-owned enterprise, I feel much more at ease, and I no longer have to worry about the landlord's arbitrary price increases. The cultural atmosphere here is strong, the living quality is also high, and it is close to the light rail station, convenient for commuting, and very comfortable to live in. , very comfortable." Zhang Bo, a post-90s girl, lives in Sichuan. During her 5 years of working in Chongqing, she has experienced many times of renting and moving, and now she has moved into the Kangmei Youth Apartment in Chenyu, Liangjiang New District, Chongqing.
The picture shows the fresh graduates reading in the youth apartment public area.
Photo by Wang Tingting
"I am a person who can't be separated, and I have a lot of personal belongings. When I was looking at the youth apartment, I saw so many cabinets that can be stored, and there is a gym in the public area. It hit my heart directly, this is me The ideal home." Zhang Bo recalled a rental experience once, "the light in the house was broken, and after contacting the landlord, no one repaired it. Breaks me down."
"Now if I encounter any maintenance problems, I just need to contact the housekeeper, and they can be solved immediately. There is an access control on each floor here, and my room also has an independent password. Double access control makes me feel more secure." Zhang Bo said that on weekends she would Work out, read a book, watch a movie in the common area of the apartment, and spend a comfortable day without worrying about other problems.
Like many young people who come to this city to work hard and live, Ren Hairuo, 22, graduated from a university in Chengdu. Because he likes the city of Chongqing, he chose to live in Chenyu Dazhulin Youth Apartment. "Now working in graphic design, Most of the young people who live here, like me, are engaged in Internet work nearby, the crowd structure is not complicated, and everyone lives about the same routine, and the neighborhood makes me feel like a college roommate.”
"I want to open a cat cafe game myself. Now young people like to keep cats and play games. Combining these two hobbies should be more popular." Gao lives in the youth apartment of Chenyu University Town in Shapingba District, Chongqing. Qi, graduating from college this year, is preparing to start a business. "Now the rent is about 1,300 yuan a month, and the economic pressure is not too great."
From "Anju" to "Le Ju" user portraits under the fine service
Eating watermelon competitions, self-governing creative drinks, singing birthday songs, cutting cakes, playing games... "The apartment organizes some activities every month, including indoor and outdoor. Due to the impact of the epidemic, many activities are now online." Chen Yu Apartment Huang Yanrong, director of project operations, said that through a variety of activities, young people can feel warmth and a sense of belonging, and realize the transition from "living in peace" to "living in peace".
"Categorize customers in a targeted manner and provide refined services." Huang Yanrong further analyzed that Chenyu Apartment plans stores in several areas. The University City stores are mainly for students, younger, and there will be more Provide daily care and interaction, provide employment consultation, and strengthen linkage with surrounding communities to expand their social circle, and the service is more inclined to social attributes; most of the tenants of Kangzhuang Meidi Apartment are working in the surrounding Internet industrial parks, living in Fast-paced, focusing on business, in addition to providing efficient activities, try to reduce the difficulties in life as much as possible, let them slow down the pace and enjoy life, the service is more inclined to family attributes.
The relevant person in charge of Yudi Chenyu Company said that as the first municipal-level state-owned housing leasing investment and operation platform in Chongqing, Yudi Chenyu has renovated and upgraded state-owned idle houses, mainly small units with a construction area of no more than 70 square meters. The overall rental level is lower than the market rental housing of the same location and quality.
At present, 11 long-term rental apartment projects have been implemented in core areas such as Zhaomu Mountain, Dazhulin, and University Town, 6 of which have been officially operated, and the occupancy rate has continued to be stable.
It is understood that Chenyu Apartment is only one of the affordable rental housing projects created by Chongqing to revitalize the stock housing resources.
The project aims to give full play to the role of state-owned enterprises in the field of housing leasing. It is not only a specific measure for state-owned enterprises to focus on the responsibility of the main owner and promote transformation and reform, but also to effectively revitalize idle state-owned assets, realize the transformation of state-owned assets into treasures, and maintain and increase their value.
At present, Chongqing is vigorously developing affordable rental housing, mainly to revitalize the stock, supplemented by appropriate new construction. In the past three years, it has raised a total of 210,000 rental housing units, solving the rental problem of about 500,000 new citizens and young people.