As the summer heat approaches, in Zhouzhi County, Shaanxi Province, at the northern foot of the Qinling Mountains, under the green vines in the fields, strings of kiwifruits are fragrant, waiting for the farmers to pick them.
As a seasonal fruit in early autumn, the freshly marketed Zhouzhi kiwifruit will land on Pinduoduo's "Super Farmer's Festival", and will be sent directly to the whole country through local new farmers and merchants, providing consumers with the first vitamin C feast in autumn.
It is understood that this year's Pinduoduo "Super Farmer's Festival" started on August 21, with an "online duration" of 24 days, spanning the two "autumn" solar terms of Lushu and Bailu.
In addition to Zhouzhi kiwifruit from the "Hometown of Kiwifruit", consumers can also choose from 200,000 seasonal agricultural products of "Southern Fruits and North Grain", such as Northeast Rice, Yangtze River Delta Hairy Crab, Qingdao Prawn, Yunnan Pomegranate, Sichuan Sunshine Rose, etc. Autumn harvest joy.
Industrial revitalization small fruit out of the road to prosperity
With the end of the summer and the solar term, Zhouzhi County, Xi'an City, Shaanxi Province ushered in the harvest season of kiwifruit.
It is reported that up to now, the kiwifruit planting area in Zhouzhi County is more than 432,000 mu, the fresh fruit output can reach 550,000 tons, the total income of the county's kiwifruit primary, secondary and tertiary industries has reached 6 billion yuan, and the per capita kiwifruit income of farmers in the fruit area has reached 16,000 yuan. , showing a thriving new look of industrial revitalization of "strong fruit industry, beautiful fruit villages, and rich fruit farmers".
Zhouzhi County is affiliated to Xi'an City, with an advantageous geographical location and good natural environment. The soil is mainly black oil soil, sandy loam and light sandy loam. , Rich in Vc content, it has become one of the preferred tree species for planting structure adjustment in Zhouzhi County.
At present, Zhouzhi County has become the country's largest kiwifruit industry demonstration base, known as the "Hometown of Kiwifruit".
(Farmers are harvesting kiwifruit Miao Yan)
Chen Gangke, deputy director of the propaganda department of Zhouzhi County Party Committee, told the author that up to now, 24,599 households in the county have established files and registered households, developed 11,300 households of 37,168.99 acres of kiwifruit, and developed 4,329 households of 13,294.14 acres of miscellaneous fruits. The vigorous development of the kiwifruit industry constitutes the characteristics of Zhouzhi kiwifruit. County economic entities.
The county has built 17 modern agricultural fruit parks above the county level, including 1 at the provincial level, 12 at the municipal level and 4 at the county level.
There are 26 kiwifruit deep-processing enterprises, with an annual processing capacity of 150,000 tons.
The processing enterprises purchased 70,000 tons of raw fruit, and the total annual sales income of the processing enterprises in the county was about 1.8 billion yuan, which effectively promoted the income of farmers.
After 40 years of full development, Zhouzhi kiwifruit has successively bred high-quality varieties such as Qinmei, Mite, Cuixiang, Huayou, etc., and introduced high-quality varieties such as Hayward, Hongyang, Xuxiang, Jinyan, etc., forming a main and auxiliary product level A diversified industrial pattern with distinct, red, yellow, and green pulp colors, and a reasonable mix of early, middle, and late ripening.
The extension of the industrial chain has greatly enhanced the added value of Zhouzhi kiwifruit, and the economic benefits are prominent.
"There are 96 professional villages with one village and one product in the county, with 85,000 farmers, and more than 300,000 production, storage, processing and sales personnel. The per capita income of the kiwifruit industry alone is 5,000 yuan, and the per capita income of the fruit area is even more than 5,000 yuan. 16,000 yuan." Chen Gangke said.
It can be seen that the little kiwifruit has brought huge economic and social benefits to the local farmers, and has become the "golden egg" for the masses of the county to increase their income and become rich.
Because of this, it has also attracted a large number of young people to return to their hometowns for employment and entrepreneurship.
Get rich together, young people return to their hometowns for employment and entrepreneurship
According to reports, Zhang Nan, born in the 1990s, is such a returning worker.
"I used to work outside, far from home, and the salary was average. Now Zhouzhi County is developing very well, especially the agricultural product e-commerce industry, which has bright prospects, so I came back and I have been working here for 3 years now." Zhang Nan said.
Zhang Nan further said, "There are many young people like me around me, and they all choose to go back to their homes to work. Like me, I am currently married and working in the county, which can not only take care of the family, children, but also I have a good job and at the same time I can learn knowledge in the field of e-commerce, I am very satisfied with the current state.”
In fact, the owner of Shaanxi Chunong Agricultural Technology Co., Ltd., where Zhang Nan works, Han Pei is a typical e-commerce entrepreneur.
From starting her own business on "Tennet" to selling nationwide, from an ordinary small team of 4 people to the establishment of a company with more than 80 people, she was born in 1989 and watered a new world with her hard work and sweat, which not only realized the gorgeous transformation of life, but also Through the model of Internet + e-commerce, an industry has been driven and a road to prosperity has been found.
According to Han Pei, at present, most of the companies are born in the 1990s. Many of them worked in Beijing, Shanghai, Guangzhou and Shenzhen before, and now they are back to work.
And with the development of e-commerce, packing workers, loading and unloading workers, etc., also provide more jobs for everyone.
"It's very gratifying that our workers don't have to go out to work anymore, and they can get rich right at their doorstep," she said.
When talking about why she chose to do e-commerce, Han Pei said that in 2018, Shaanxi Province encouraged people to do e-commerce. At that time, she was unemployed at home and thought that Zhouzhi, Shaanxi was the hometown of kiwifruit, and according to her investigation, with the Zhouzhi kiwifruit is recognized as a landmark product, and its influence and market demand are growing day by day.
In the end, she chose Pinduoduo, an e-commerce platform that started out as a farmer, and promoted Zhouzhi's kiwi fruit to all parts of the country.
Through the continuous development of new e-commerce business models such as group grouping and live broadcast, the sales of kiwifruit in Hanpei stores have been increasing year by year.
Han Pei revealed, "When the sales were at their best, more than 70,000 orders were sold on the Pinduoduo platform in one day, and 200,000 catties of kiwifruit were sold all over the country in one day. Last year, more than 4 million orders of kiwifruit were sold, and the sales broke through One billion dollars."
E-commerce empowers sales into the fast lane
The vigorous development of agricultural e-commerce has encouraged new farmers to return to their hometowns for employment and entrepreneurship.
Zhouzhi kiwifruit can have such a good market and can be promoted to all parts of the country, and it is inseparable from the blessing of the e-commerce platform.
In recent years, Zhouzhi kiwifruit planting enterprises have carried out multi-dimensional cooperation with e-commerce platforms. With the data advantages, marketing advantages and brand advantages of e-commerce platforms, they have helped Zhouzhi County's kiwifruit industry upgrade, and the sales scale of Zhouzhi kiwifruit fresh fruit has continued to grow.
In the workshop of Shaanxi Chunong Agricultural Science and Technology Co., Ltd., the kiwifruit picked in the field are sent directly from the place of origin to consumers after sorting, packing, packing, sticking codes, loading and other operations.
Han Pei said that from the field to the hands of consumers, it is only a distance of express delivery, so that the kiwi fruit that is not durable can reach thousands of households within 24-48 hours, allowing consumers to taste the freshest kiwi fruit.
"Since the purchase of assembly line equipment, from 1,000 to 2,000 orders per day, to 50,000 to 70,000 orders now, the efficiency has been greatly improved, the working time has also been shortened, and the products have become more standardized." Han Pei said that through electricity The kiwi fruit from his hometown has been sold to all parts of the country, and the brand influence has been further expanded.
"Good agricultural products must not only be produced, but also sold. We start from farming and innovate 'farmland cloud fight' to promote large-scale 'production and consumption docking' of high-quality agricultural products, which has always been the focus of the platform's work. The “Super Farmer’s Festival” is one of the effective starting points.” The person in charge of Pinduoduo Farmer’s Festival said that this “Super Farmer’s Festival” platform will invest a total of 1.5 billion support resources, in addition to the “zero commission” basis for agricultural products as always. In addition to investing tens of billions in subsidies and killing 10,000 groups and other resources, it will also cooperate with more than ten counties (cities) in Hubei and other places to carry out live broadcasts to help farmers, promote the sales of advantageous agricultural production areas, and enhance the reputation of branded agricultural products and landmark agricultural products. and influence.
Han Pei said, "In the next step, I will follow the trend of the times, focus on the field of live broadcast, and let more people know about Zhouzhi's kiwi." E-commerce entrepreneurs like Han Pei are just a microcosm of Zhouzhi County. The county has developed more than 360 e-commerce companies, more than 10,000 micro-businesses, 20 towns and streets e-commerce service stations have achieved full coverage, and 150 villages have set up three-level e-commerce service points.
The vigorous development of e-commerce has directly driven the prosperity of the kiwifruit industry in Zhouzhi County, and has opened up the "last mile" from field planting to market consumption, allowing Zhouzhi specialty products to fly to ordinary people's homes, and sales have also entered the "fast lane" .