News from CCTV:
As the Spring Festival approaches, sales of small commodities that add to the New Year flavor continue to grow. Pinduoduo data shows that paper-cuts, window grilles, lanterns, Chinese knots, etc. have become the items that people buy more. Among them, the best-selling ones are "Spring Festival couplets", which people hope to convey the flavor of the New Year by sending Spring Festival couplets.
“Dragon element” becomes the new trend during this year’s Spring Festival
"Dragon elements" have undoubtedly become the new "top trend" during this year's Spring Festival. Not only the Year of the Dragon couplets with blessing characters, but also the Year of the Dragon desk calendar, Baby Dragon plush toys, Year of the Dragon red underwear, and Year of the Dragon Chinese knot ornaments have become the most popular The top five best-selling Spring Festival peripheral products. Since January, the order volume of some "dragon element" products has increased by more than 10 times year-on-year, of which household daily necessities account for more than 30%.
In addition to "dragon element" ornaments, New Year's Eve flowers that create a festive atmosphere and symbolize good luck have also entered a peak sales period, with an increase of more than 60% over the same period last year. Fortune fruit, lucky bucket ornaments, silver willow and barley ornaments have become the most popular category.
A new way to play during the Spring Festival: young people compete to be the “conspicuous bag”
This year’s Spring Festival also saw many new ways to play. Taobao data shows that new Spring Festival couplets, interesting red envelopes, etc. are hot sellers. Blind box lottery red envelopes are fun and have social attributes. They have also become new props for young people to create a festive atmosphere. The Spring Festival couplets are no longer limited to neatly matched words of blessing like poems and songs. Spring couplets are also affixed to mobile phone cases and refrigerators, filling the "ceremonial sense" of the New Year. This year, the main consumers of New Year's goods have changed to the "post-95s" and "post-00s". Young people put up interesting Spring Festival couplets and compete to be "conspicuous bags".
New Year’s products are selling well in more than 100 countries overseas.
We also discovered a phenomenon: New Year-flavored small commodities are not only popular domestically, but also sold well overseas. According to AliExpress data, the "New Year Blind Box" of the national fashion brand, as well as red envelopes, window grilles, lanterns, Chinese knots, Spring Festival couplets and other products with "Chinese Dragon" elements are selling well in more than 100 overseas countries, with sales increasing 2.6 times year-on-year. Among them, sales of toys related to "Chinese dragon" elements increased 50 times month-on-month. Consumers in the United States, Spain, and South Korea like "Chinese dragon" toys the most. About 40% of dragon toys are sold to these countries, and more than half of the red envelopes printed with Year of the Dragon elements are bought by consumers in the United States, Britain, and France. Walk.