By 2025, the innovation capability of the home furnishing industry will be significantly enhanced, and the supply of high-quality products will increase significantly——
Open the door of our smart home
The household industry covers household appliances, furniture, hardware products, lighting appliances and other industries. It is an important civilian production industry and an important carrier to meet people's needs for a better life.
Recently, four departments including the Ministry of Industry and Information Technology, the Ministry of Housing and Urban-Rural Development, the Ministry of Commerce, and the State Administration for Market Regulation jointly issued the Action Plan for Promoting the High-quality Development of the Home Furnishing Industry (the “Plan”) to promote the innovative development of the home furnishing industry. , cultivate and expand new growth points, and provide strong support for promoting high-quality development and creating high-quality life.
Need to upgrade, clear five tasks
"In the first half of this year, a set of improved three-bedroom units purchased by my family has just been delivered, and now I am thinking about how to arrange the home." Zhang Jing, who lives in Langfang City, Hebei Province, said that the new home should have a new look, preferably with sweeping robots and intelligent Smart home products such as washing machines, smart air conditioners, and smart lamps.
The key tasks proposed in the "Plan" meet the needs of consumption upgrades.
Specifically, there are five main aspects:
——Consolidate the industrial foundation and enhance the development momentum.
Support the establishment of various innovation centers and public service platforms, formulate a map of the smart home industry chain, and strengthen cooperation between related industries in the fields of health application technology, smart home integration, and intelligent solutions.
At the same time, support the technological transformation of key products such as smart home appliances, green furniture, and smart lighting aiming at international advanced benchmarks.
——Accelerate the digital green transformation to boost quality and efficiency.
Promote the in-depth application of technologies such as 5G, industrial Internet, and intelligent manufacturing.
Vigorously develop personalized design, user-participated design, and interactive design, promote new models such as customized customization and reverse customization, and cultivate and develop a shared manufacturing platform.
Actively promote the reduction of household packaging materials and use environmentally friendly and recyclable packaging materials.
——Promote the cultivation of the excellent and the strong, and consolidate and enhance the competitiveness of the industry.
Cultivate a group of "chain master" enterprises, encourage cross-industry alliances, and carry out gradient cultivation of high-quality small and medium-sized enterprises in the home furnishing field.
Continue to promote the brand building of key industries, strengthen the release and communication and promotion of achievements, and support the holding of international home furnishing expositions and other activities.
——Expand high-quality supply and improve the adaptability of supply structure.
Promote the integration of 5G and smart homes, and promote the research and development and application of products such as aging-friendly home appliances, health appliances, and life service robots.
Support enterprises to expand the scene experience and value-added services of clothing, food, housing, education, entertainment, health, and nursing based on the intelligent application of products.
——Increase application promotion and release the potential of household consumption.
Carry out online shopping festivals and other activities to promote consumption, and encourage new retail such as smart home experience halls to develop and sink into the community.
Enterprises are encouraged to develop personalized, customized and healthy smart green household appliances for the rural market, and carry out activities such as promotion and profit, trade in for new, and discard with replacement, so as to promote rural residents to upgrade their consumption.
Tang Zishuai, an analyst at Shell Research Institute, believes that in the context of consumption upgrades, people have higher and higher requirements for household products and services.
The home furnishing industry presents a trend of integration, intelligence, health, and green development, but it also faces problems such as insufficient innovation and leadership in key industries, low level of quality refinement, and insufficient intelligent development.
"The "Plan" proposes that by 2025, a higher-level virtuous cycle in which supply creates demand and demand drives supply will be initially formed. This undoubtedly provides a clear picture for the high-quality development of the future home furnishing industry, and also brings benefits to the entire home furnishing market. "Tang Zishuai said.
Supply keeps up, and companies generally respond positively
Household products are durable consumer goods and are the second largest consumer spending by households after automobiles.
In the home furnishing industry, cultivate about 50 well-known brands and 10 home furnishing ecological brands, establish 500 smart home experience centers, and cultivate 15 high-level characteristic industrial clusters.
Some actively improve service quality.
The service scope of Shengdu Home Decoration Co., Ltd. covers all aspects of house decoration design, construction, materials and so on.
According to Yan Weiyang, founder of Shengdu Home Improvement, home decoration is an industry that values service, and its high-quality development is inseparable from the improvement of service quality.
"Support enterprises to practice the concept of green design, emphasize increasing the supply of healthy, intelligent green products, and point out the direction for the further development of enterprises." Yan Weiyang said that traditional home improvement has problems such as long supply chains, irregular processes, and long construction periods. All of them actively create a new home improvement model that is intelligent and digitally empowered, and provide high-quality whole-house renovation services.
"On the one hand, we are actively committed to selecting materials that are more environmentally friendly and more cost-effective; on the other hand, through the self-developed management platform, we can complete tasks such as intelligent dispatching, electronic contracts, construction site broadcasts, etc., to improve management efficiency." He said.
Some make efforts to create intelligent systems.
According to Shao Yang, Chief Strategy Officer of Huawei Terminal BG and President of the Whole House Smart Product Line, Huawei focuses on the frontiers of smart homes, digitizing and networking the smart live devices in the space, and realizing the interconnection of the whole house.
Not long ago, Huawei just released the "Whole House Intelligence 2.0" overall solution. By providing a new space interaction experience such as desktop central control, system direct access, and visual talk, consumers have a more convenient sense of control over the space.
Shao Yang said that the "Plan" sets out the development goals by 2025, clarifies 13 key tasks, and provides clear guidance for the currently relatively scattered smart home industry, which will effectively promote the high-quality development of the smart home industry.
Next, Huawei will continue to accelerate the research and development of core technologies around consumer experience, and actively carry out the construction of ecosystems and subsystems, so as to provide people with better localized smart home services.
Some actively empower retail platforms.
"'Promotion of customization and reverse customization', 'Encouraging e-commerce platforms and offline stores to set up special pages and areas' and other content are very consistent with the development direction of the company." Vice President of Suning Tesco's Offline Operations Headquarters, Suning Yijia He Xiaowei, head of the business, said that the company will actively respond to the "Plan", starting from new consumption needs and new trends, to improve the three major retail service capabilities of commodity portfolio, logistics contract performance, and segmented scenario operation.
"The first Suning Yijia Plaza opened on August 18. Among them, more than 8,000 square meters will be used for the construction of the whole house scene. This year, we also plan to build 10 Suning Yijia Plaza stores and flagship stores." He Xiaowei said, Suning.com will take over 11,000 retail cloud stores across the country's county and town markets as the fulcrum, and actively carry out consumption promotion activities such as trade-in and new home appliances to the countryside, helping to accelerate the sinking of high-quality home appliance products and services.
Live in "excellent" residences to help stabilize the economy
The home furnishing industry has many categories and complete industrial chains, which are very important for stabilizing the basic market of traditional industries.
In 2021, the operating income of enterprises in the four key industries of home appliances, furniture, lighting appliances, and hardware products will reach 3.8 trillion yuan, accounting for nearly 20% of the light industry.
The relevant person in charge of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology said that the "Plan" focuses on the direction of high-quality development, proposes industrial development goals and key tasks, and guides the accumulation of resource elements to promote the high-quality development of the home furnishing industry, which is conducive to boosting development confidence and creating a favorable environment.
With more choices, consumers have higher expectations——
"The last time my house was renovated was in 1997. Last year, the community organization completed the renovation and upgrading of the old community. Now I am planning to renovate the house." Uncle Li Guofeng, who lives in Daxing District, Beijing, said that he recently paid attention to environmental protection paint, visual Monitor new products such as smart door locks and smart refrigerators.
"I'm mainly worried about whether these products will fail, disconnect from the network, maintenance and other problems. I hope there will be more high-quality products to choose from in the future." Li Guofeng said.
According to Tang Yang, a young man from Tongchuan City, Shaanxi Province, decoration and household consumption are the "big ones" of household spending, and policy guidance for the household industry can give consumers more options and more peace of mind.
"My home has installed light and intelligent facilities such as smart door locks, smart light switches, smart curtains, and smart showers, which are not only cost-effective, but also convenient to use." Tang Yang said, if the future "customized according to needs" and "reverse customization" "The cost-effectiveness of household products and services can be further improved, and I will also consider ordering some related products.
Wider business opportunities and more confidence in the industry——
According to Ruan Linjuan, vice president of IKEA China, China is one of IKEA's most important strategic markets and the only market other than Sweden that has a complete IKEA value chain.
The business scope covers product design, testing, production, procurement, warehousing and distribution, retail, shopping malls and other links.
Ruan Linjuan said that in the more than 20 years of serving Chinese consumers, IKEA has seen that Chinese consumers' demands for home life are becoming more diversified and personalized.
"The implementation of the "Plan" will further promote the development of China's home furnishing industry and better meet the home living needs of Chinese consumers. Ruan Linjuan said that the steady advancement of new urbanization will not only drive China's economic growth, but also continue to promote home brand consumption. , The development of quality consumption.
IKEA hopes to work with Chinese partners to adapt to the new opportunities contained in the transformation and upgrading of China's home furnishing industry, promote the high-quality development of its business in China, and contribute to the stable growth of China's economy.
Tang Zishuai said that the Chinese people's concept of housing consumption is changing from "living where they live" to "living with good quality". Housing quality, space layout, and home furnishing together constitute people's expectations for a "good house".
In the future, in the process of satisfying consumers' pursuit of a better life, the home furnishing industry will have more room for development and will contribute more to China's economic growth.
Wang Junling Li Jie