Who is consuming high-end train tours?

　　luxury train

　　Equipped with double bed, desk, wardrobe, safe, independent toilet and shower room, it provides services such as dining chairs, bar, KTV, children's playground, etc. It also includes attractions, hotels, and catering consumption that passengers enjoy in the destination.

　　The ticket price for the 5-day and 4-night Hulunbuir trip is divided into 18,999 yuan per person for the golden room, 23,999 yuan per person for the platinum room, and 26,999 yuan per person for the purple room.

　　Hard to get a vote

　　Despite the high ticket price, the occupancy rate of the two tourist trains is still high.

Some dealers even said that "the more expensive the house type, the better it will sell."

　　The staff of Xinjiang China Travel Service said that within half a month, the whole year's golden diamond carriages were fully booked.

The staff of Harbin China Travel Service said that the best house type is the platinum house in the middle, followed by the more expensive Zijin house and the cheapest gold house.

　　customer group portrait

　　According to the staff of the travel agency, the age distribution of luxury train tourists is over 30-55 years old, including young and middle-aged couples with children, as well as silver-haired families.

Many tourists come from Zhejiang, including Hangzhou, Wenzhou and Taizhou. In July and August, there are about 30 groups and more than 60 guests from Zhejiang.

　　In this "hot summer" summer, high-end train tours are quietly emerging in China.

From Urumqi to Turpan Ring Road, from Hulunbuir to Harbin, two special tourist trains are active in the western and eastern parts of the north.

　　On July 20, Liu Jing (pseudonym), a staff member of Harbin China Travel Service, introduced to the Red Star Capital Bureau that the most popular Hulun Buir houses are the platinum rooms of 23,999 yuan and the purple gold rooms of 26,999 yuan.

The ticket price of the Xinjiang tourist train New Oriental Express, which ran earlier, ranged from 28,999 yuan to 51,999 yuan.

　　A ticket is 20,000-50,000 yuan, and all board and lodging are included.

　　On July 3, the trial operation of the Hulunbuir tourist train was completed, and the first official passenger train was dispatched on the same day. The whole journey was 5 days and 4 nights.

The Red Star Capital Bureau learned that the Hulunbuir city government provided the car body, the Harbin Railway Bureau provided the lines, and Xingjing Tourism had the right to use and operate.

　　Earlier, on June 9, another light luxury tourist train, the New Oriental Express, was dispatched from Urumqi Station, opening a 16-day Xinjiang loop.

　　Different from ordinary trains, the two tourist trains are both high-end and light-luxury routes, and they are all "all-inclusive" travel products.

The whole car is equipped with a double bed, desk, wardrobe, safe, independent toilet and shower room, and provides services such as dining chairs, bar, KTV, children's playground, etc. It also includes attractions, hotels, and catering consumption that passengers enjoy at the destination.

　　According to the introduction information of Hulun Buir provided by Harbin China Travel Service, its investment-inviting brands include Shede Wine, Louis XIII, AHAVA skin care products, and Sterford bedding products.

　　The number of tourists that can be carried by the two trains is not large.

The Hulunbuir has a total of 12 carriages and 22 rooms, with only 44 seats fully loaded. It is equipped with 20 train personnel serving 22 rooms, with a service-to-customer ratio of 1:2.2; there are 13 passenger carriages on the New Oriental Special Train, which can carry 160 people. There are about 50 service staff in total, and each accommodation car is equipped with a butler.

　　Red Star Capital has noticed that these services are expensive.

　　According to public information, the fare for the 5-day, 4-night Hulunbuir trip is divided into 3 grades of 18,999 yuan per person for the golden room, 23,999 yuan per person for the platinum room, and 26,999 yuan per person for the purple room.

The price of the New Oriental Express also varies according to the standards of the carriage suite and the ground food, accommodation, travel, shopping and entertainment. The lowest price is 28,999 yuan per person and the highest is 51,999 yuan per person.

　　Operator: "The more expensive the room type, the better the sale"

　　Despite the high ticket price, the occupancy rate of the two tourist trains is still high.

Some dealers even said that "the more expensive the house type, the better it will sell."

　　On July 20, Liu Jing (pseudonym), a staff member of Harbin China Travel Service, told the Red Star Capital Bureau that the best-selling house type is the platinum house in the middle, followed by the more expensive Zijin house and the cheapest gold house.

　　"The difference between the three room types is similar to the three-star, four-star, and five-star hotel." Liu Jing said, "Our customers are all people who are very pursuit of quality, mainly in their 30s and 40s. Economic strength. In fact, people who are willing to spend more than 20,000 yuan to buy a ticket will not place too much importance on those 2,000 or 3,000 yuan.”

　　According to Times Finance and Economics, Xu Wenjing, the head of the train operator, once said that the more expensive shops on the Hulunbuir tourist train sell better.

　　Xu Wenjing said that at present, the occupancy rate of the "Hulun Buir", which opened in early July, is 80% and above, and the age distribution of the customer group is 30-55 years old, including young and middle-aged couples with children, and silver-haired people.

Many of the tourists came from Zhejiang, including Hangzhou, Wenzhou, and Taizhou. In July and August, there were about 30 groups and more than 60 guests from Zhejiang.

　　The same goes for the New Orient Express.

The staff of Xinjiang China Travel Service told the Red Star Capital Bureau that within half a month, the golden diamond carriages for the whole year were fully booked.

The main customers are mainly customers in their 40s and 50s. "I have been playing Xinjiang for too long, and young people may not have that much time."

　　Why is it so expensive?

　　Body modification cost

　　Up to 30 million yuan

　　Although it seems tempting, the high ticket price has discouraged many consumers. Many netizens said that "it's too expensive", "it's better to travel by car", "I'm tempted, but my wallet dare not move."

　　So, why is the price of travel trains so expensive?

An important reason is that the cost of vehicle modification remains high.

　　On July 20, an insider in the industry introduced to the Red Star Capital Bureau that the New Oriental Express tourist train is a 25GAC380V body, which will be transformed into the factory in 2020. There are a total of 8 carriages with 8 capacity and 10 carriages with 28 capacity. More than 10,000 yuan/section (8 staff), more than 1.6 million yuan/section (28 staff).

After marshalling, the New Oriental Express has a total of 13 carriages, and the overall renovation cost is more than 30 million yuan.

　　In addition, the body of the Hulunbuir is also 25GAC380V, and the transformation cost of each carriage is also more than one million yuan, but the specific figures are not convenient to disclose.

　　The person familiar with the matter said that this is only the cost of the transformation of the car body, excluding operating costs such as employee wages.

　　According to Times Finance and Economics, some tourism practitioners said that in addition to the New Oriental Express and Hulunbuir, with China's increasingly rich railway resources and the popularity of in-depth leisure experience tours, in the past two years, many tourism companies have cooperated with railway departments and local tourism bureaus. Cooperation in the development of special tourism trains.

However, the investment in building such a tourist train is relatively large, and the cost of capital and time is not low. It is not easy to build a train that is "out of the circle".

　　The popularity of high-end train travel is only a microcosm of the recovery of my country's tourism industry.

Recently, the itinerary card has picked up stars, the circuit breaker policy has been adjusted, and the entry quarantine time has been shortened... The positive signals for the tourism industry are getting stronger.

　　This summer, Xinjiang's Duku Highway became a "clogging highway". The popularity of Yunnan tours and Tibet tours continued to rise. Netizens couldn't hold back their "wanting to go out and play". The emerging high-end train tours took up all the time. Geographical advantage.

　　Chengdu Business Daily-Red Star News reporter Yu Yao Xie Yutong