As the first long holiday after the Spring Festival, travel popularity during the Qingming holiday in 2024 has reached a new high. On April 6, a number of online travel platforms released holiday travel summaries, which showed that many travel indicators were bullish across the board, led by young tourists, and more new ways of doing things were emerging in various places. "Flower viewing and outing" is the eternal travel theme of the Qingming Festival. Being played to "new heights".
Per capita tourism consumption shows double-digit growth
The three-day Tomb Sweeping Day holiday has come to an end, and the tourism market is booming again. Qunar data shows that during the Tomb Sweeping Day holiday (April 4-6), the number of reservations for popular domestic scenic spots increased fivefold compared with the same period last year. Reservations for some popular scenic spots were sold out and it was difficult to get a ticket. Ctrip data shows that during the Tomb Sweeping Day holiday, domestic local travel and peripheral travel orders increased by 211% and 350% respectively year-on-year. Guangzhou ranked fourth in the national peripheral travel destination list, and Guangzhou scenic spot ticket orders increased by 472%. Fliggy's "2024 Tomb Sweeping Day Travel Express" shows that domestic hotel bookings during the Tomb Sweeping Day holiday increased by 159% compared with the same period last year, and line travel bookings increased by 164%. During this period, more than half of domestic destination cities have seen their travel bookings double year-on-year, with the top three popular destinations being Hangzhou, Shanghai and Guangzhou.
The "2024 Tomb Sweeping Day Travel Express" pointed out that compared with 2023, the distance traveled by the public during this year's Tomb Sweeping Day holiday has been significantly longer, the quality of consumption continues to improve, and per capita tourism consumption has increased by double digits year-on-year. Hotels, car rentals, and medium and long-term travel products Bookings have increased significantly, with high-star hotel bookings increasing by as much as 195% year-on-year. Among them, Guangdong destination ticket bookings increased by 173% year-on-year, and line tour bookings increased by 417% year-on-year. The main source of tourists came from Hunan, Jiangxi, Zhejiang, Shanghai, Jiangsu and other places.
New “Internet celebrity” destinations become responsible for traffic
On the Ctrip platform, travelers from Shanghai, Beijing, Chengdu, Hangzhou, Guangzhou and other places love to travel to surrounding areas. Popular destinations for surrounding travel include Hangzhou, Nanjing, Suzhou, Guangzhou, Shanghai, etc. Among them, Hangzhou and Shanghai, Beijing and Tianjin, Guangzhou and Shenzhen are each other’s popular tourist destinations during holidays. “Take high-speed rail” can complete “visiting” within the urban agglomeration in as little as 20 minutes, allowing these cities to Passengers can enjoy double the happiness brought by the twin cities during their short vacation.
In addition, according to the Qingming consumption report released by Tongcheng Travel, new "Internet celebrity" destinations such as Kaifeng and Tianshui received a large number of passengers during the holidays. Among them, Kaifeng's tourism popularity increased more than three times year-on-year, and Tianshui's tourism popularity increased more than five times year-on-year.
On a certain platform, business seats and first-class seats for some trains from Beijing to Tianshui during the Tomb Sweeping Day holiday were sold out early. Hotel bookings in Tianshui increased 12 times. Tianshui received a record number of tourists. Tickets for the local Maiji Mountain Scenic Spot were sold out early.
Small city tours led by Tianshui, Kaifeng, and Zibo are popular this spring. According to the growth rate of bookings on the Tujia platform, as of April 6, the booking volume of Tianshui homestays has increased 18.8 times year-on-year. Going to Tianshui by train or flying to eat spicy hotpot has become a popular way to do this spring, with the post-90s and post-00s generations becoming the main booking force military.
In addition to Tianshui and Kaifeng, Quanzhou’s “Hairpin Flower Tour” has also become a new characteristic cultural tourism label of this holiday. Qunar platform data shows that “Hairpin Tour” drove local hotel bookings to increase by 3.3 times year-on-year.
"Going to Quanzhou to experience hairpin flowers during the holidays has attracted many young people. Some hosts have provided guests with tea ceremony experiences, ancient city explanations and other special services. From the source of tourists, Beijing, Shanghai, Shenzhen, Guangzhou and Shantou are the most enthusiastic." Tujia The person in charge of the B&B said.
Take an outing and enjoy flower viewing to a new level
During this year’s Qingming Festival, flower viewing has been taken to a “new level”. On social platforms, national style outfits, new Chinese style, Hanfu makeup, etc. have become the new standard for flower viewing tours. On the Fliggy platform, the popularity of Chinese-style flower viewing during the Qingming Festival has nearly tripled compared to last year, with long queues forming at makeup stores near popular flower viewing spots.
Shepherd's purse, bracken, wild onions, water celery, orchid root... Many young people have joined the "fielding" team.
As a commonly used word in games, "fielding" is interpreted in reality as going outdoors to pick seasonal wild vegetables. Since this year, this kind of activities including hiking, outdoor sampling, parent-child outings, etc. have quickly become popular. Data shows that during the Qingming Festival, the popularity of "wilderness" experiences including hiking, picking, etc. increased by more than 2 times year-on-year, and the booking volume of tourism products including mountaineering experiences also increased by more than 5 times year-on-year.
As a tradition of Qingming Festival, many families will go on a micro-tour in the local area or countryside while worshiping their ancestors. According to Ctrip, during the Tomb Sweeping Day holiday, domestic rural tour orders increased by 239% year-on-year. Outing and hiking, admiring spring flowers, attending spring markets, and tasting seasonal spring delicacies in the village - Country Walk gives you more options for short-distance Qingming tours.
"Compared with City Walk, the more leisurely Country Walk has attracted the attention of many people. The countryside has become a popular place for self-healing and escaping from the hustle and bustle." The relevant person in charge said that the number of Qingming rural tours at Ctrip's self-operated resort farm increased year-on-year. Over 230%, "Tourists can pick, cook tea by the stove, and make intangible cultural heritage handicrafts here. Such in-depth cultural experiences are welcomed."
Yangcheng Evening News reporter Liu Xingtong