China News Service, July 21. On the 21st, Shanghai Muxin Catering Management Co., Ltd. issued an announcement on the termination of operation of LADY M stores in mainland China, saying that all existing LADY M stores in mainland China were closed at the request of the LADY M brand, and the termination date was 2022. September 10, 2009.
The majority of consumers can still go to LADY M physical stores and online mini-programs before the termination date of operation (including the normal use of LADY M prepaid cards).
Announcement screenshot
In September 2017, LADY M opened its first store in mainland China in Shanghai International Finance Center.
Once upon a time, consumers had to queue for 6 hours to buy, and scalpers increased the price of each cake by hundreds of yuan.
According to media reports, when the Shanghai store opened, it was stopped by the management because the queue was too long and the scene was out of control, and the longest waiting time in the queue was as long as 8 hours.
LADY M originated in New York, USA, and is known as the "Hermes" in the cake industry, and the price is not cheap.
If you check its applet, you can find that the cheapest single-piece cake is priced at 68 yuan per slice, and the price of a 6-inch cake is around 500 yuan.
Screenshot of the applet
According to the official website, since entering the Chinese mainland market in 2017, LADY M has completed three central factories in East China, North China and South China.
Zhongxin Finance found on the official WeChat account of LADY M in mainland China that its stores are located in Shanghai, Hangzhou, Beijing, Nanjing, Shenzhen, Xiamen, Guangzhou, Wuxi, Ningbo, Wenzhou, Kunshan and Tianjin, a total of 26 stores.
Among them, Shanghai has the largest number of stores, with a total of 10.
(Zhongxin Finance)