China News Service, Beijing, March 22 (Reporter Lu Shaowei) "Beijing Municipal Commerce Bureau's Notice on Issuing Application Guidelines for Projects Encouraging the Development of Commercial Brand First Stores in 2024" was released on the 22nd. According to the notice, the maximum number of first stores in Asia applied for this year can be Received financial support of 5 million yuan (RMB, the same below).
According to the notice, for enterprises with independent legal person status in Beijing, after November 1, 2022 (inclusive), they will open the first Asian store, the first store in China (Mainland), the first store in Beijing, flagship store, and innovative concept store of domestic and foreign brands in Beijing. If the sum of store decoration (including decoration design fees, equipment purchase and construction of supporting hardware facilities) and rent paid (not exceeding 12 months) exceeds 500,000 yuan, and the performance is stable and has good growth potential, financial support will be provided.
Among them, retail enterprises can provide up to 50% of the actual total investment approved according to the project. The first store in Asia will be given a maximum support of 5 million yuan, the first store in China (Mainland) will be given a maximum of 2 million yuan, and the first store, flagship store and innovative concept store in Beijing will be given a maximum of 100 yuan. A support of RMB 10,000 is provided; catering enterprises can provide up to 20% of the actual total investment approved by the project, with a maximum support of RMB 500,000.
For the first stores, flagship stores, and innovative concept stores established by retail enterprises in Beijing after November 1, 2022 (inclusive), the introduction parties that have signed a settlement agreement of 2 years or more and have independent legal person status in Beijing will be charged according to the price of each new addition. Introduce a store that meets the above conditions and provide financial support with a maximum reward of 100,000 yuan.
Beijing also encourages new product launches. For enterprises with independent legal person status in Beijing, 50% of the total approved investment in venue rental, construction, publicity and promotion for new product launch events of well-known domestic and foreign brands held in Beijing after November 1, 2023 (inclusive), clothing, apparel, cosmetics, A maximum of RMB 2 million will be provided for new product launches for fashion consumer products such as watches, bags, gold and silver jewelry, and a maximum of RMB 1 million for new product launches for other consumer brands.
According to data released by the Beijing Municipal Bureau of Commerce, 946 new first stores will be opened in Beijing in 2023. In 2024, Beijing will intensify its efforts to develop the first store launch economy and strive to add about 800 new first stores throughout the year. (over)