<Anchor> It
's friendly economy time.
Reporter Han Ji-yeon is also here today (the 21st).
You can buy discount gift certificates issued by the Seoul Metropolitan Government from today.
<Reporter>
If there is any discount information in the future, I would like to inform you about it. From this morning, you can buy discount gift certificates issued by the Seoul Metropolitan Government for exclusive use online.
The discount rate is 7%, which is pretty cool.
The total issuance volume is 100 billion won.
First, you can purchase products with the 'eSeoul Love Gift Certificate' sticker at the 'eSeoul Love Shop', an exclusive hall for small business owners on 11th Street.
It can be used together with 11st coupons or T membership benefits.
In addition, it can be used in five public delivery apps in Seoul, such as 'Wemakepoo', 'I'm hungry', and 'Mukkkaebi'.
Also, offline Seoul Love Gift Certificates sold out on the 14th will be additionally issued during this month.
<Anchor>
Please tell me how to purchase.
<Reporter>
You can purchase it from 10 am today, and the Seoul Love Gift Certificate, which was previously issued worth 25 billion won, was sold out in 1 hour and 10 minutes, so you should hurry up and buy it.
Please note that the waiting time may be slightly longer.
You can buy in units of 10,000 won on Seoul Pay Plus, Shinhan Sol, and T-Money Pay Money Tree apps, and you can bring up to 2 million won per person within the limit of 700,000 won per month.
If the entire voucher has not been used, the purchase can be canceled regardless of the period.
If more than 60% of the amount has been used, the balance can be refunded.
<Anchor>
As prices have risen a bit recently, it is a common saying that there are a lot of companies that use tricks.
<Reporter>
Although raw material prices are rising day by day, it is not easy to raise prices every time in the industry, conscious of consumers and consumers.
The above rhetoric that came out of this is shrinkflation, which is a compound word of shrink and inflation.
It refers to the phenomenon of replacing raw materials with cheaper ones or reducing the capacity of products while maintaining the price.
It is a kind of 'indirect raise', which is a way to reduce losses or make profits while avoiding consumer resistance.
It's hard to say, but you see it around a lot these days.
Since the price of lettuce has risen a lot, meat restaurants are eliminating vegetable refills, or replacing meat stir-fry with stir-fried sausage as a side dish.
Cookies may also be smaller in size or change in shape.
This shrinking inflation may work right now, but consumers aren't stupid.
Smart.
In the end, it is bound to have a negative impact on the product.
<Anchor>
So, you need to know this.
How did you shorten it like this?
Most people would guess, but it's not easy to know exactly, but there's a way to check it.
<Reporter>
I came out with the contents of the daily Washington Post, and first of all, it is a part that requires some effort from consumers.
If you reduce the very small amount, for example, it is not easy to understand even if you subtract 5 from a bag of potato chips.
It is said that it is good to get into the habit of comparing prices per gram when buying products in the first place.
You should also look closely at the product packaging. If there are expressions such as 'new product' or 'better' on the packaging, you should be suspicious.
This is because the packaging is often changed to avoid the reduced capacity.
On the other hand, it is worth paying attention to PB products, which are Mart's own brands.
It is usually 20-30% cheaper, and it is said that they do not do a good job of reducing the capacity.
[Supermarket official: If you take different capacities, you have to make several (production) lines.
Then the price competitiveness will decrease.
Set (capacity) to one...
.
(If raw material prices just go up, do you slightly reduce the capacity?) PB doesn't do that.
Because price competitiveness is lost.]
These methods are often applicable not only in the US but also in Korea, so it would be good to refer to them.