1.341 billion anchor Wei Ya fined for tax evasion
A letter of apology was issued saying that it was willing to bear all the consequences; Weibo Weibo, Taobao Live, Douyin and other accounts were blocked
As 2021 is drawing to a close, the live streaming industry once again ushered in big news.
After the anchor Sydney (Zhu Chenhui) was fined for tax evasion, on December 20, according to the official website of the Hangzhou Taxation Bureau of the State Administration of Taxation, the anchor Wei Ya (formerly known as Huang Wei) concealed personal income from 2019 to 2020. Fictitious business changes the nature of income and false declarations and other methods to evade taxes of 643 million yuan, and other taxes are underpaid by 60 million yuan.
The relevant person in charge of the Inspection Bureau of the Hangzhou Taxation Bureau stated that the analysis and evaluation of big tax data found that Wei Ya was suspected of major tax evasion and that the rectification was not thorough after repeated reminders and urges by the tax authority. A comprehensive and in-depth tax inspection was carried out.
According to an insider from the taxation department, although the anchor Sydney is the first anchor in the live-streaming industry to disclose tax evasion, the top anchors such as Wei Ya were also investigated earlier. Due to the large amount of connection and extensive influence, the tax department specializes Dispatch a special office team to the company where Qianxun and other head anchors are located to handle it.
The relevant person in charge of the Inspection Bureau of the Hangzhou Municipal Taxation Bureau stated that the taxation department will investigate and deal with the illegal taxation of relevant network anchors in accordance with laws and regulations, which is conducive to the long-term, standardized and healthy development of the platform economy.
At the same time, the taxation department will earnestly implement various tax and fee preferential policies, continue to optimize tax and fee services, and create a good taxation business environment for the development of the platform economy.
On December 20, in response to the tax evasion incident, Wei Ya posted a letter of apology on her personal Weibo, saying she was willing to bear all the consequences.
At present, the Wei Ya live room can not be found in Taobao APP.
In addition, the accounts of Wei Ya's Weibo, Douyin, and Kuaishou platforms have been blocked.
■ Fine
What are the illegal facts of Wei Ya
According to the relevant person in charge of the Inspection Bureau of the Hangzhou Taxation Bureau, from 2019 to 2020, Wei Ya falsely declared tax evasion by concealing the commission income it received from the live broadcast platform; through the establishment of Shanghai Weihe Enterprise Management Consulting Center and Shanghai Dusu Business management consulting partnerships and many individual sole proprietorships, partnerships and other fictitious businesses, convert their personal commissions, pit fees and other labor remunerations obtained from live broadcast of goods into business income, falsely declare tax evasion; engage in other production The income from business activities has not been declared and paid according to law.
In accordance with the "Individual Income Tax Law of the People's Republic of China", "The Tax Collection Management Law of the People's Republic of China" and other provisions, the taxation department confirmed that the tax evasion was 643 million yuan, and other taxes were underpaid by 60 million yuan.
According to the official website of the Hangzhou Municipal Taxation Bureau of the State Administration of Taxation, during the tax investigation process, Wei Ya was able to cooperate and voluntarily make up payment of 500 million yuan in tax, and at the same time proactively report tax-related violations that the tax authority has not yet grasped.
How to determine the penalty multiple
Taking the above situation into consideration, the Inspection Bureau of the Hangzhou Municipal Taxation Bureau of the State Administration of Taxation in accordance with the "Individual Income Tax Law of the People's Republic of China", "The Tax Collection Administration Law of the People's Republic of China", "The Administrative Penalty Law of the People's "Tax Administrative Penalty Judgment Standards", Wei Ya was charged with tax recovery, late fees and fines, totaling 1.341 billion yuan.
Among them, 500 million yuan for evading taxes on hidden income but voluntarily paid up and 31 million yuan for voluntarily reported underpayment of taxes were imposed 0.6 times a fine of 319 million yuan; for concealed income tax evasion but not voluntarily paid up to 27 million yuan, imposed a fine of 319 million yuan. Four times the fine was 109 million yuan; for the underpaid tax evasion of the fictitious business conversion income nature was 116 million yuan, and a double fine of 116 million yuan was imposed.
A few days ago, the Inspection Bureau of the Hangzhou Municipal Taxation Bureau has delivered a tax administrative punishment decision to Wei Ya in accordance with the law.
Prior to this, Sydney and Lin Shanshan will be charged with tax collection, late payment fines and fines of 65,553,100 yuan and 27,672,500 yuan for tax evasion.
According to insiders from the tax department, Sydney is not the first and not the only head anchor to be investigated. The head anchors such as Wei Ya were also checked earlier. Due to the large amount of connection and extensive influence, the tax department sent a special office. The group settled in Qianxun and waited for the company of the head anchor to handle it.
How to strengthen the taxation supervision of webcasting
The relevant person in charge of the Hangzhou Taxation Bureau stated that the taxation department will continue to strengthen the tax supervision of practitioners in the online live broadcast industry, and conduct joint inspections of related brokerage companies and brokers, online platform companies, and intermediary agencies that assist in tax evasion. Seriously investigate and deal with tax-related violations, effectively improve compliance with tax laws, and create a fair tax environment under the rule of law.
■ Secret
The company behind Wei Ya humbly seeks the actual controller as her husband
Wei Ya is the anchor of Qianxun Holdings (hereinafter referred to as Qianxun). The main company of Qianxun Group is Qianxun (Hangzhou) Holdings Co., Ltd., and the legal representative is Wei Ya's husband Dong Haifeng. The company's registered capital exceeds 20 million yuan.
According to the company's equity penetration, Dong Haifeng holds 46.1204% of the shares and is Qianxun's major shareholder and actual controller.
Qianxun was established on April 28, 2017. At present, there are more than 50 anchors under the company, including anchors Wei Ya, 呗呗兔, Teng Yujia, etc.; star anchors Lin Yilun, Li Jing, Haiqing, Li Xiang, Da Zuo, Li Ai , Gaolu, etc., covering beauty, life, clothing and other categories, Taobao fans tens of millions.
According to the official website, since 2018, Qianxun has repeatedly won many awards such as the "Top Organization of the Year" and the "Tmall Golden Makeup Award" Excellent Partner of the Year in 2019, and has consecutively occupied the top 1 list of Alibaba V task organizations and Taobao ranking organizations.
Since 2018, Qian seeks to develop in the direction of group management. At present, it has a Beijing star live broadcast base and a Hangzhou super supply chain base. Jubilee Culture is responsible for the IP authorization business.
According to Qianxun's official website, Wei Ya is Taobao's No. 1 anchor, with 18.9 million Taobao fans and a single live broadcast with a maximum of 43 million+ viewers.
The industry has many record leaders, and has participated in many social welfare activities such as e-commerce poverty alleviation.
At the same time, he was awarded the "Chinese Pioneer"-Sea Rice Promotion Ambassador by Academician Yuan Longping, and was awarded the "Alibaba Poverty Alleviation Charity Anchor" for three consecutive terms.
Not only that, Wei Ya is also the winner of the National Poverty Alleviation Award, the national March 8th red flag bearer in the fight against the new crown pneumonia epidemic, and the 2021 network integrity publicity ambassador.
Selected in the "2020 Forbes China Celebrity List", "Fortune" China's Most Influential Business Women (Future List), "Time Magazine Top 100 Influential People", etc.
Wei Ya and the company behind Qianxun grew up with Taobao Live, but the current business of Qianxun is not limited to the Taobao platform. Qianxun's subordinates have also signed the head anchors of platforms such as Douyin, as well as many showbiz stars.
Not only has it laid out the platform anchor matrix, it has also announced that it will be a super supply chain base.
Qianxun has long since transformed from an MCN company into a live broadcast industry chain "group" covering anchor training, global marketing, variety show film and television cooperation, and supply chain.
Carrying goods anchor incarnation "investment vane"
Not only is it a "sister with goods", Wei Ya's influence has already spread to the capital market. She used a few live broadcasts to bring goods to leverage the market value of a listed company of 3.713 billion yuan, and Wei Ya "accidentally" became a weather vane in the capital market.
After Mengjie announced its cooperation with Wei Ya, it raised the daily limit for seven consecutive times.
But Wei Ya also said in an exclusive interview with a reporter from the Beijing News that Wei Ya is just an e-commerce anchor, and Wei Ya’s job is to recommend good products to everyone on the live broadcast, not a weather vane for investment. The stock market is risky and investment Please be cautious.
Wei Ya said, "Regardless of whether it is a listed company or not, we cooperate with them from the product perspective. Only when they have good products and products that fans need, we will communicate and cooperate. In the future, we may cooperate with more companies. Many commercial cooperation attempts are aimed at enabling companies to provide better products and services to my fans. Some of these companies are listed and some are not listed."
Regarding the influx of capital into the live streaming industry in the past few years, Wei Ya said that the influx of capital is good or bad. On the one hand, capital will accelerate the improvement of the ecological links of the e-commerce live broadcast industry, and on the other hand, it will also cause electricity. Shang Live was kidnapped by capital, eager to realize the virtual fire.
In the process of helping farmers, Wei Ya once fell into the public opinion of "helping farmers live broadcast overturning".
In this regard, Wei Ya said that because the agricultural products are mostly fresh products, fresh products have always been a headache for e-commerce due to their non-standard products and logistics restrictions, not to mention the instantaneous live broadcast of e-commerce. A large number of orders have been processed.
Wei Ya once publicly stated in 2020, "E-commerce live broadcast is under ten years old, strictly speaking only 6 years old, or imaginary age. It is understandable for children to fail to do well. I hope everyone will give him time."
However, the entry of celebrities, the promotion of the epidemic, and the official praise have quickly "ripened" live broadcasts in recent years.
There are various irregularities behind the fast-running industry.
The relevant person in charge of the National Internet Information Office stated that as an emerging business model and Internet business, it has developed rapidly in recent years and has played an active role in promoting employment, expanding domestic demand, boosting the economy, and fighting poverty. However, live broadcasts have also appeared at the same time. Marketers’ misconduct, use of minors’ live broadcasts for profit, poor performance of platform responsibilities, false propaganda and data falsification, frequent occurrence of counterfeit and inferior products, and difficulty in obtaining evidence for consumer rights protection.
■ Follow up
Will Wei Ya be held criminally responsible?
A few days ago, the Inspection Bureau of the Hangzhou Municipal Taxation Bureau investigated and dealt with the suspected tax evasion of the network anchor Huang Wei (screen name: Wei Ya).
The person in charge of the bureau answered questions from reporters on the investigation and handling of the case.
The person in charge stated that Article 201 of the Criminal Law of the People’s Republic of China stipulates that if a taxpayer has evaded payment of tax, he shall pay the tax payable and pay the late fee after the tax authority has issued a notice of recovery in accordance with the law. Those who are punished shall not be held criminally liable; however, those who have received criminal penalties for evading tax payment within five years or have been given administrative penalties more than two times by the taxation authority are excluded.
In this case, Huang Wei was punished by the tax authority for tax evasion for the first time and had not received criminal penalties for evading tax payment before. If she can pay taxes, late fees and fines within the prescribed time limit, she will not be held criminally responsible according to law; If they fail to pay taxes, late fees, and fines within the prescribed time limit, the tax authorities will transfer them to the public security authorities for handling in accordance with the law.
The platform economy is a new form of economic development, and it has played an active role in better satisfying consumer needs, promoting the conversion of new and old kinetic energy, and promoting high-quality economic development.
During the rapid development of the platform economy, some Internet anchors’ tax violations have disrupted the order of tax collection and management and undermined the market environment of fair competition.
Taxation departments investigate and punish the taxation violations of relevant network anchors in accordance with laws and regulations, which is conducive to the long-term, standardized and healthy development of the platform economy.
At the same time, the taxation department will earnestly implement various tax and fee preferential policies, continue to optimize tax and fee services, and create a good taxation business environment for the development of the platform economy.
■ View
Digital management should be strengthened for live delivery of goods
On December 20, the taxation department of Hangzhou, Zhejiang Province announced that the anchor Wei Ya was fined 1.341 billion yuan for tax evasion.
On November 22, the taxation department of Hangzhou City in Zhejiang Province announced the results of its proposed punishment of Internet anchors Zhu Chenhui (Sydney) and Lin Shanshan for tax evasion.
Zhu Chenhui is the online celebrity anchor Sydney (Weibo ID: Sydney Cherie), the third anchor in Taobao's sales data after Li Jiaqi and Wei Ya, Taobao fans 33.193 million, Lin Shanshan is also an internet celebrity anchor, Taobao fan It was 10.149 million.
On the evening of November 22, Sydney and Lin Shanshan respectively released "Apology Letters" and will suspend the live broadcast for standardization and rectification.
A person familiar with the taxation department revealed to a reporter from the Beijing News that the collection actions of Wei Ya, Sydney and others have served as a warning to the emerging industry of anchors carrying goods. In the future, they will further increase the tax recovery of Internet celebrity anchors carrying goods. .
This is conducive to the regulation of this emerging industry, promotes fair competition, and helps achieve common prosperity.
In April this year, seven departments including the State Internet Information Office, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration of Taxation, the State Administration for Market Regulation, and the State Administration of Radio and Television jointly issued the "Administrative Measures for Web Live Marketing (Trial)" ( (Hereinafter referred to as the "Measures"), which will come into force on May 25, 2021.
The "Measures" clarified that live marketing platforms should establish and improve mechanisms and measures such as account and live marketing function registration and cancellation, information security management, marketing practices, protection of minors, protection of consumer rights and interests, personal information protection, network and data security management.
The relevant person in charge of the State Internet Information Office said that the "Measures" have made innovations in compacting the main responsibility of the platform.
The "Methods" pointed out that, first, advance precautions have been proposed, requiring the platform to take precautionary measures such as arranging special personnel to conduct real-time inspections of key live broadcast rooms with large numbers of fans and large transaction amounts, and extending the storage time of live broadcast content.
The second is to pay attention to warnings during the event, requiring the platform to establish a risk identification model, and to adopt pop-up prompts, prominent signs, functional and traffic restrictions and other regulatory measures for behaviors that are high-risk and may affect the physical and mental health of minors.
The third is to emphasize post-mortem punishment, requiring the platform to take measures such as blocking live broadcasts, closing accounts, blacklisting, and joint punishments for violations of laws and regulations.
Live streaming is undoubtedly an emerging format that has exploded in recent years.
Before the anchors Zhu Chenhui (Sydney) and Lin Shanshan were penalized for tax evasion, the industry had not disclosed such a large-scale supervision case. The live broadcast delivery industry has experienced many years of incubation period, took off from the epidemic and reached the peak of the industry. It has received a lot of attention along the way, and it is also related. Violations of laws and regulations have attracted attention from supervision.
The relevant person in charge of the Inspection Bureau of the Hangzhou Taxation Bureau stated that the platform economy is a new form of economic development and has played an active role in better satisfying consumer needs, promoting the conversion of old and new kinetic energy, and promoting high-quality economic development.
During the rapid development of the platform economy, some Internet anchors’ tax violations have disrupted the order of tax collection and management and undermined the market environment of fair competition.
Taxation departments investigate and punish the taxation violations of relevant network anchors in accordance with laws and regulations, which is conducive to the long-term, standardized and healthy development of the platform economy.
At the same time, the taxation department will earnestly implement various tax and fee preferential policies, continue to optimize tax and fee services, and create a good taxation business environment for the development of the platform economy.
"Industry governance is nothing more than two means, one is institutional constraints, the other is technical means supervision." Ouyang Rihui, deputy dean of the China Internet Economics Research Institute of Central University of Finance and Economics, said that enterprises should put social benefits first. , Unify social and economic benefits, not only realize the pursuit of profit, but also fulfill the main responsibility, this is a correct business philosophy, and a win-win situation can be formed.
Now the live streaming industry is moving from reckless to the right track, and supervision is also advancing with the times.
Ni Hongri, an expert from the Development Research Center of the State Council, said that on a large scale, the industry should strengthen digital management.
She mentioned that the Inspection Bureau of the Hangzhou Municipal Taxation Bureau pursued tax collection and reimbursement of relevant personnel in accordance with relevant laws and regulations such as the Tax Collection and Administration Law of the People’s Republic of China, the Individual Income Tax Law of the People’s Republic of China, and the Administrative Punishment Law of the People’s Republic of China. The collection of late fees and the proposed fines are indeed a warning signal and play a certain role as a warning.
Beijing News reporter Cheng Zijiao