China News Service, Shaoxing, February 27th (Fang Kun, Xurong, Luxin) "There is no shortage of customers who come to inquire about 'Edison Pearls'." On February 27th, I was attending the 10th Hong Kong International Diamond, Gemstone and He Yan'er at the Pearl Show (hereinafter referred to as the "Hong Kong International Jewelry Show") is very busy. He Yan'er is a staff member of the Zhejiang Oriental Pearl Group. In Hong Kong, she introduces "Edison Pearls" to customers from all over the world. She is quite proud because this is a pearl variety independently developed in her hometown of Zhuji, Zhejiang, and its quality is comparable to top seawater pearls such as Tahiti and Japan's AKOYA.
Hong Kong is one of the six largest exporters of precious jewelry in the world. Every year, Hong Kong holds global jewelry exhibitions, attracting a large number of international companies and buyers.
51 exhibitors, 63 booths, 567 square meters of exhibition area, more than 300 purchasing companies, a total of more than 800 people... At the Hong Kong International Jewelry Show, Zhuji, Zhejiang, known as "the world's largest freshwater pearl production and sales center" "Dress up to attend." There is a dazzling array of top-notch jewelry from Zhuji, including colorful pearls and unique jewelry, which will feast the eyes of merchants.
The "Pearl Pavilion" from Zhuji, Zhejiang Province appeared at the 10th Hong Kong International Diamond, Gem and Pearl Show.
Photo by Jiang Liben
"The pearls from Zhuji are very good, with good luster and round beads, and the design also follows the international trend." Vaibhav, a buyer from India, visited multiple Zhuji pearl booths and communicated with exhibitors about pearl prices, types and other information. .
The reporter learned that Zhuji will seize the important opportunity of the Hong Kong International Jewelry Show in 2023 and organize more than 300 companies and nearly 800 people to charter flights to Hong Kong to participate in the exhibition, helping companies expand overseas markets.
In five days, cumulative sales reached 200 million yuan, and total orders exceeded 1.5 billion yuan. It attracted professional buyers from 133 countries and regions and reached long-term cooperation with hundreds of overseas business partners.
This year is the second time Zhuji Sihan Jewelry Co., Ltd. has participated in the exhibition.
After more than two hours of operation, the company contacted more than 20 domestic and foreign customers and completed 8 orders.
They also set up a live broadcast room at the booth, and the anchor sold goods online, with sales reaching 60,000 yuan in 2 hours.
"I have been to Zhuji to participate in the exhibition in the past few years. Zhuji's raw beads are of good quality and novel design, and are very popular in the market." Li Junpeng is the chief executive manager of Guangzhou Hongshifu Jewelry. His first stop for purchasing at the Hong Kong International Jewelry Fair is Zhuji Exhibition group.
Zhuji is the "Pearl Capital of China", accounting for 73% of the world's freshwater pearl production, and has nearly 200,000 acres of freshwater pearl and mussel cultivation area.
In 2023, Zhuji's pearl transaction volume will exceed 50 billion yuan, a year-on-year increase of 25%.
East China International Jewelry City, located in Shanxiahu Town, Zhuji, Zhejiang, is the largest pearl trading market in China. It is home to a distribution and logistics center, a brand display and trade center, a capital circulation and business information release center, a jewelry cultural exchange and business tourism shopping center. It has become the "barometer" of the global freshwater pearl market.
East China International Jewelry City, located in Shanxiahu Town, Zhuji, Zhejiang, is the largest pearl trading market in China.
Photo courtesy Yang Jiana
The average number of daily visitors to this "jeweled" pearl market peaked at 20,000, and young people were everywhere queuing up to buy. Even nearby hotels and restaurants were full every day.
Just as a pearl needs to be cleaned and polished when it emerges from the clam, the transformation and upgrading of the pearl industry has also been transformed in the hands of the new generation of "pearl farmers" and "pearl merchants".
In 2023, more than 60% of Zhuji's 50 billion yuan pearl transaction volume will be sold through online platforms.
In Xiahu Town, Zhuji Mountain, there are more than 20,000 pearl entrepreneurs, including more than 7,000 permanent anchors.
Every night, the small Shanxiahu Town is brightly lit from the East China International Jewelry City, to the surrounding shops, to the village five or six kilometers away from the shops, and even the air is immersed in the live broadcast of "buy it, buy it". middle.
Merchants are conducting sales through online live broadcasts.
Photo by Jiang Liben
"We used to sell more than 2,000 orders, but now we can sell more than 3,000 orders a day..." Just after the live broadcast, the anchor Zhao Yike talked about the "results" of the day with great interest.
During the 2024 Spring Festival holiday, the popularity of a large number of pearl live broadcast rooms in Zhuji did not decrease but increased.
"We set an online sales target of 130 million yuan during the Spring Festival holiday, which has been basically completed, with a year-on-year increase of about 30% compared to last year." Li Tenghui, head of the Taobao Live Broadcast Base of East China International Jewelry City, said that this year East China International Jewelry City will Joint platforms provide traffic support and cash rewards to online merchants.
In addition to the rapid development of live streaming e-commerce, Zhuji Pearl has also continued to "empower overseas".
Guided by the consumer demand of young people and relying on disruptive creativity, the local government has accelerated the expansion of the pearl "sweet potato" vines in Shanxia Lake Characteristic Industrial Town to the world through exhibitions such as the Hong Kong Jewelry Show and the World Pearl Conference.
"While we are upgrading and optimizing the four major live broadcast e-commerce bases of Douyin, Taobao, Kuaishou, and Video Account, we are accelerating the introduction of platforms such as Amazon, AliExpress, and Wish, and have built a 'Tiktok cross-border live broadcast base' to introduce professional cross-border The team provides services for companies to open accounts, operate, and ship goods, and protect companies when they go overseas." Guo Nan, Secretary of the Party Committee of Shanxiahu Town, Zhuji City, introduced.
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