Chinanews client, Beijing, November 12th (Reporter Wu Tao) Tmall and JD.com's "Double 11" sales in 2021 will be released!
Tmall’s “Double 11” total transaction rating was 540.3 billion yuan, and JD’s “Double 11” orders exceeded 349.1 billion yuan, setting a new record.
The two totaled more than 889.4 billion yuan. How much did you contribute?
Downplay
Tmall’s “Double 11” data shows that in the first hour of sales, more than 2,600 brands had a turnover exceeding the entire day of the first day of last year; as of 23:00 on November 11, the turnover of 698 small and medium-sized brands had reached one million to one thousand. A 10,000-level leap; for the 78 brands with a turnover of tens of millions on "Double 11" last year, this year's "Double 11" sales exceeded the 100 million mark.
In 2021, Jingdong’s "Double 11" cumulative order amount.
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In the "Double 11" of JD.com, sales of 31 brands exceeded 1 billion yuan, Apple broke 10 billion yuan; more than 5 million farmers realized income growth; 43,276 merchants increased their sales by more than 200% year-on-year.
The reporter noticed that during the "Double 11" this year, Tmall and JD.com both downplayed their sales reports, and #双11喜报式 Real-time sales volume disappeared# sparked heated discussions.
But in the end total sales were announced.
According to Tmall, it pays more attention to the quality of growth and customer experience than the pursuit of growth rate.
Tmall’s “Double 11”, which has gone through 13 years, is entering a new stage of high-quality development.
According to JD.com, starting from the original intention of "everything is consumer-centric", JD.com continues to reduce costs and increase efficiency for the industry, and help more real economy enterprises to develop with high quality.
Small and medium business station C
Compared with the "Double 11" of previous years, this time small and medium businesses are getting more and more attention.
According to JD.com, this is JD’s “Double 11” with the fastest growth of small and medium-sized enterprises.
"JD.com has helped small and medium-sized businesses save about 78.5% of basic costs through a series of fee reduction policies such as lowering the quality guarantee fee, lowering deduction points, and stepping return of basic usage fees. At the same time, JD.com has introduced subsidy policies such as brand first purchase gift money to help small and medium-sized businesses. The conversion rate of new business customers has increased by 4 times."
Data map.
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Tmall also stated that of the 290,000 merchants participating in Tmall’s “Double 11” this year, 65% were small and medium-sized businesses, industry belt merchants and new brands. Among them, 70,000 merchants participated in “Double 11” for the first time.
This is the second time for Li Ke, a Henan agricultural product merchant, to participate in Tmall Double 11.
Half an hour after the opening, his store sales exceeded that of last year's "Double 11" all day long.
He said, "It doesn't matter if we are young, we are working hard."
"Small and medium-sized businesses sell well and experience well" is an important benchmark for Tmall’s "Double 11" this year.
Since the beginning of this year, Taobao Tmall has successively launched more than 30 business support measures such as free business staff and other business operating tools, credit payment fee reduction, etc., to lower thresholds, reduce costs and increase efficiency, and optimize the business environment.
As of 23:00 on November 11, 698 small and medium-sized brands on Tmall have achieved a leap in turnover from one million to ten million; 78 brands with a turnover of tens of millions of 11" The turnover exceeded the 100 million yuan mark.
The production and marketing of agricultural products are booming
According to JD.com, its sales of agricultural products during the "Double 11" period exceeded 30 billion yuan, covering more than 5 million farmers.
Among them, the sales volume of King Crab in Suqian, Jiangsu Province achieved a year-on-year increase of 600 times, and the sales volume of Guizhou Xiuwen kiwifruit industry increased by 10 times year-on-year.
"The sales growth of agricultural products in the central and western regions is particularly eye-catching. During the'Double 11' period, the sales of agricultural products in the 12 western provinces increased by 20% year-on-year. Among them, Gansu increased by 57.5% year-on-year, and Guizhou increased by 24.4% year-on-year." Jingdong said.
During Tmall’s “Double 11” period, on Taobao’s Tmall platform, e-commerce sales in 160 key counties for rural revitalization increased by 44.2% year-on-year, agricultural product sales increased by 24.8% year-on-year, and e-commerce sales in 832 poverty-stricken counties increased year-on-year. An increase of 28.8%.
In addition, this year's "Double 11" there are some innovations in sales methods, such as "people with disabilities can buy a shoe at half price", "500,000 cards of'Looking for a Lost Child' in a package" and so on.
In short, this "Double 11" lacks some cold data and more warmth.
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