China News Service, Xining, February 6 (Reporter Sun Rui) The reporter learned from the Qinghai Provincial Department of Commerce on the 6th that in 2023, Qinghai Province achieved online retail sales of agricultural products of 1.279 billion yuan, a year-on-year increase of 23.1%, a new high since 2019.
In recent years, with the vigorous development of e-commerce, a number of "new e-commerce models" that highlight the characteristics of the times have emerged, such as live broadcast e-commerce, short video e-commerce, social e-commerce, content e-commerce, and interest e-commerce. Product sales keep up with the trend of the times and take the "high-speed train" of e-commerce in a timely manner, driving the rapid development of Qinghai's agricultural and animal husbandry e-commerce.
The picture shows the express logistics distribution site. (File photo) Photo provided by Qinghai Provincial Department of Commerce
Zhang Jihong, director of the E-commerce and Information Technology Department of Qinghai Province, said that in recent years, the online consumer market in Qinghai Province has recovered in an orderly manner, and the pent-up and restrained consumer demand under the special situation has been rapidly released. A series of online themed activities such as the "Online New Year Goods Festival", "Double Product Online Shopping Festival", "E-commerce Live Contest", "Agricultural Specialty Products Harvest Festival" and "Double 11 Online Shopping Festival" are held annually to promote consumption and effectively allocate online goods and services supply, effectively driving the growth of online consumption.
According to business monitoring data analysis, in 2023, the online consumer market in Qinghai Province showed a gradual recovery in the first quarter, an accelerated recovery in the second quarter, continued warming in the third quarter, and a stable and positive trend in the fourth quarter.
From the supply side, online retail sales in Qinghai Province will increase by 75.3% year-on-year in 2023 and 19.5% compared with 2019. According to calculations by the Ministry of Commerce, Qinghai Province’s growth rate ranks third in the country.
From the demand side, online shopping in Qinghai Province in 2023 will increase by 11.8% year-on-year and 41.7% compared with the end of 2019. The personalization, quality, diversification, and convenience of online products and online services have become increasingly prominent, and online consumption has become a trend in Qinghai. It is an important way for urban and rural residents in the province to consume daily life, personal consumption and quality consumption.
"Last year, we focused on improving the consumption environment in agricultural and pastoral areas, strove to solve the two-way circulation problems of commodities in agricultural and pastoral areas, and solidly promoted the construction of county commercial systems and county and rural three-level logistics systems. All 41 counties in the province have established county-level logistics Warehousing, distribution and distribution centers, county express logistics terminal resource integration generally reaches more than 50%, and the "multi-station integration" ratio of 360 township e-commerce, express delivery, postal and other logistics sites reaches 50%. In 2023, the province will achieve rural online retail sales 2.836 billion yuan, a year-on-year increase of 89%." Zhang Jihong said.
Zhang Jihong said that Qinghai Province also used online themes to promote consumption activities, opened a special session on "Business Promotion of Agriculture", organized special live broadcasts of specialty products, and focused on promoting wolfberry, cordyceps, salt, beef and mutton, dairy products, highland barley, and quinoa in Qinghai Province. Wheat and other specialty agricultural and livestock products expand the online sales market and serve the construction of green organic product export destinations. In particular, the online sales of "Da Qing Salt" products rank among the top e-commerce sales in the same industry in China, with a single-day order volume of 24.9279 million yuan in the year. record, becoming the first e-commerce brand in the national salt industry and the first brand in Qinghai enterprise e-commerce. In 2023, the province achieved online retail sales of agricultural products of 1.279 billion yuan, a year-on-year increase of 23.1%, setting a new annual high since 2019. (over)