The epidemic situation improves and it is convenient to go out shopping, community group purchases will definitely be affected, but its "convenience" advantage is still

　　Can community group purchases continue?

　　The editor's note is affected by the new coronary pneumonia epidemic, and many areas of our lives have changed. Some new occupations that just sprouted just before the epidemic quickly caught fire and entered the lives of urban and rural residents more extensively and in depth, bringing them a lot of convenience and sometimes causing trouble for them. How do these new occupations work, and what needs to be improved? Our reporter interviewed in depth to find out.

　　Our reporter Liu Yiying

　　Since the outbreak of the New Coronary Pneumonia epidemic, I believe many people have become accustomed to such a scene: some vacant areas in some communities (the better ones are indoors or on the shelves), filled with the names of buyers A bag of goods, fresh vegetables and fruits, and toilet paper, soap and daily necessities... This is the "war fruit" of the community group purchase, waiting for the buyer to come to pick up the goods. The person who does not bother to pack and package the goods is the head of the community group buying group.

　　Although community group buying has already appeared, the sudden outbreak caused it to catch on fire.

　　"I still buy things this way after the epidemic improves"

　　Recently, Wang Xiuqin, who lives in Yulan Garden in Jinan City, will log in to the community group purchase WeChat applet on time at 7 pm every Thursday, select daily necessities for the last week, submit an order, complete the online payment, and she will receive the pickup at noon on Sunday Notice. This is the user operation process of community group purchase, it is simple to get started.

　　At 11:48 am on June 20, Wang Xiuqin received a WeChat reminder that the fresh products she had placed the night before had arrived at the community property and could be picked up at any time. As a post-60s, she seldom bought online before, but after the outbreak, she took the initiative to join the community group buying group, learning to use small procedures to place orders, group buying once a week. "The farthest pick-up point for this shopping method is the property hall of the community, which is very convenient and especially suitable for those of us aged 50 or 60 years old. After the epidemic situation improved, I still bought things this way." Wang Xiuqin said.

　　"The occupancy rate is not high in 11 buildings in our community. There are more than 400 families living in it. About 150 households participated in it. Sometimes I can't take care of lunch." The head of the group Meng Liyan told reporters that the busiest day during the outbreak She processed 76 orders, sorted and packed 472 items, and put them at the door of the owner's house. "At 10:30 that morning, the company delivered the goods to the door of the community. My father and I and my husband three people moved, divided and delivered the goods. The work was finished at 8 pm." She said that before each group purchase average In 30 orders, the workload doubled during the epidemic.

　　Like Yexiu Wang, who just retired from a public institution many years ago, he is a loyal fan of community group buying. "In addition to convenience, I also value its price. Take tomatoes, for example, a group price of 1 kg is 1 yuan cheaper than a supermarket. When you encounter a'full hour spike', 1 kg of tomatoes is only 0.99 yuan, which is much cheaper." He added that he was very satisfied with the timely resolution of after-sales problems. "Because the head of the group is the owner, everyone lives in a community. If the head of the group does not solve it, it will definitely be embarrassing."

　　Meng Liyan introduced that the main force of community group buying is the post-80s and post-90s, most of them are busy working, and the community group buying is regarded as a "living supermarket at home".

　　Group purchase head of the two-sided pressure

　　Meng Liyan bluntly said that he is not afraid of hard work, and the most difficult thing is "difficult to control".

　　What impressed her most was the "disputes" caused by a grape last summer. The advertisement of the product said "the grapes are sweet", but one owner said after the purchase, "It's sour, and it won't be sour." "I took back her box of grapes, tasted the sweet and sour, and asked other customers that they tasted good, but the owner insisted on returning the goods." Meng Liyan can only buy the box at her original price. A third of the grapes were eaten.

　　At 10 a.m. on June 18th, when the reporter saw Li Yingying, the head of Jinan Shunao Huafu Xiao Xiong Orchestra, she was comparing the order details and packing the goods. "Look, this dragon fruit has long hair, which is definitely not enough." She took out her mobile phone, took pictures and sent a voice to the store's after-sales, and the other party replied "After letting the customer cut open, see if there are any problems in it, whether it affects consumption ". She said helplessly: "The skin is long and hairy, do you dare to eat the flesh?" She said that the number of group purchases is huge, and the heads are very big as soon as quality problems occur. "If the customer really can't accept this dragon fruit, I You have to take it yourself."

　　The reporter learned from the interview that most group buying leaders are part-time jobs, and busyness is the norm. In order to urge the head of the group to "take goods", some community group purchase platforms stipulate that if the head of the community has a monthly turnover of less than 70,000 yuan, multiple heads of groups can be added. "Competing with other group-buying platforms is already a "pressure mountain". If I still have to compete with people on my own platform, then I really consider'resigning'." Zhao Na, head of a community in Huaiyin District of Jinan City, revealed that the head of the group The income is 10% of the turnover, not including special products. She earns about 1,500 yuan per month. "The income of the group leader is very different, and my income is at a medium level. The poor residential facilities in the general community have a high occupancy rate, and the group leader has a large income and can earn 7,000 or 8,000 yuan a month."

　　The strong force of e-commerce platforms such as JD.com, Tmall Supermarket and Taoxianda has exacerbated the head of the crisis. Li Yingying analyzed that some owners have a fixed preference for the brand of daily necessities, and rely more on large platforms, it is difficult for her to take the first step of community group purchase. "As the epidemic situation improves, it is very convenient to go out shopping, and community group purchases will definitely be affected." But she is very optimistic about the development prospects of community group purchases, because it is too convenient, no one can resist the "happiness brought by convenience."

　　Uneven mass quality

　　According to incomplete statistics, there are more than 1,400 community group buying platforms in Jinan City, and only five of them are active in the Green City Yulan Garden Community. A person in charge of a platform, who asked not to be named, told reporters that the quality of the group was uneven, and some platforms used temporary products or even fake and inferior products to fight the price war and grab the market.

　　Post-90s Mengyao, who works an average of 11 hours a day, is a state-owned enterprise accountant who once relied heavily on community group buying. But she recently lost interest in group purchases, the cause of which was a frozen lamb chops weighing 29.9 yuan and two catties. "I boiled it in boiling water and found that the water turned green. When I asked the head, the head said that a large amount of copper-blue protein was formed after freezing and heating. After boiling, the copper-blue pigment was produced, which was the green foam that I saw." Chen Mengyao admitted that although the leader's explanation was barely passable, a lamb chops had few mouthfuls of meat, which made her very annoyed.

　　Community buying of this blue ocean attracts investors to run into the market, and low prices have become the most direct means to seize the market. Wang Xuyan, director of the Volkswagen One Community Service Center, said that he noticed that some group products were markedly lower than the wholesale price. "It cannot be denied that some purchase channels are indeed low in price, but the quality of products that are too cheap is inevitably suspicious."

　　Wang Xuyan's biggest concern is not that customers are snatched away by low-priced goods, but that low-quality and inferior group products hurt customers' desire to buy. In the long run, customers will abandon the "community group purchase" shopping method.

　　The reporter learned from the interview that the relevant departments such as administrative approval and commerce did not introduce relevant policies and requirements for community group purchases. Previously, the State Food and Drug Administration clearly stated that third-party providers of online food trading platforms and online food producers and operators should be responsible for the authenticity of online food safety information. "But no relevant daily regulatory requirements have been issued." The relevant person in charge of the Jinan Market Supervision Bureau revealed that with an inclusive and prudent attitude, the department has conducted exploratory supervision on online food safety, mainly to control the basic situation and establish relevant files. , Carrying out key inspections and supervision and random inspections, "have achieved certain results and are actively promoting."

　　(At the request of the interviewee, the head of the article is a pseudonym)