Innovative products, improved services, and Amway promote consumption vitality in the health industry

　　High-quality consumption is becoming an important driving force for my country's economy to achieve high-quality development.

　　Recently, in response to the deployment of the Central Economic Work Conference at the end of last year to "stimulate consumption with potential, cultivate and expand new consumption, and vigorously develop digital consumption, green consumption, and healthy consumption", the China Consumers Association announced that the theme of the 2024 Year of Consumer Rights Protection is "Stimulating Consumption Vitality" ", proposing to optimize the consumption environment so that consumers dare to consume, are willing to consume, and enjoy high-quality consumption.

The theme of the China Consumers Association’s 2024 Year of Consumer Rights Protection is “Stimulating Consumption Vitality”

　　As the "315 International Consumer Rights Day" approaches, as a leading company in the health industry, Amway seizes the strategic opportunity of building a healthy China and continues to increase investment in China, the world's largest strategic market, from upgrading to We will take multiple measures to promote the industrial chain, extend the value chain, and deepen the cooperation chain, promote the upgrading of products and services through innovation, and provide consumers with safe and effective green health products and overall health solutions; create a community of great health and a better life, and promote The public develops a healthy lifestyle and meets consumers’ ever-increasing personalized, customized and quality consumption needs.

Stimulate the vitality of healthy consumption and promote high-quality upgrade of healthy consumption

　　Under the strategic background of building a "Healthy China" in 2035, my country's public health policy has shifted from focusing on disease treatment to focusing on people's health; the common people's dining table has changed from "eating full" and "eating well" to "eating healthy". It is estimated that in 2030, the scale of my country's comprehensive health industry will exceed 16 trillion yuan.

　　Nutrilite, whose concept is derived from the theory of traditional Chinese medicine and traditional health philosophy, has become the world's leading brand that adheres to organic cultivation and deeply cultivates plant nutrition after 90 years of development.

　　On the R&D side, Amway has set up R&D centers in Guangzhou and Shanghai. In 2015, it invested 200 million yuan to build the Amway (China) Plant R&D Center in Wuxi?

, carry out aerospace breeding and promote innovation of Chinese herbal medicine germplasm. Based on molecular biology, genomics, big data, and artificial intelligence, it has formed a coverage covering Chinese herbal medicine selection, breeding, organic plant planting, formula safety and efficacy, and process development and quality control. The company’s full-chain innovation capabilities inject scientific and technological connotation into the “Chinese recipe” of Chinese herbal medicine.

Amway (China) Plant R&D Center

　　On the production side, relying on 134 self-owned farms and certified farms around the world, we will also invest in and build the first self-owned organic farm in China this year to implement a green and low-carbon organic agriculture system and create a green industrial chain "from seeds to finished products" , from screening seeds, selecting farms, harvesting, extraction, production, and packaging, every step is traceable, providing consumers with safe and high-quality nutritional and health foods, such as proteins, vitamins, minerals, probiotics, and unsaturated foods. Fatty acids, dietary fiber, etc.

Amway Mexican Farm

　　At the same time, Amway continues to empower its big health entrepreneurs. The company's online "Health Public Welfare Academy" has brought together 2.7 million students; more than 60,000 nutrition and health consultants have been trained and certified by the Chinese Nutrition Society, and hundreds of thousands of "big health consultants" have been created by them. "Healthy Community" subverts the single business model of the health industry that only sells standardized products and services, driving consumers to turn knowledge into actions and actions into habits, improve health literacy, practice healthy lifestyles, and promote healthy consumption to improve quality. Upgrade to make each vibrant healthy community a social grassroots unit that promotes the construction of a healthy city and a healthy China, bringing health to thousands of households and driving millions of people to enjoy health and a better life.

Amway Health Community

Improve consumer experience and protect consumer rights

　　In the context of health awareness being deeply rooted in people's hearts and health consumption constantly upgrading, Amway continues to build a consumer-friendly consumption environment, enhance consumer experience, and promote consumption vitality.

　　Amway optimizes the official online shopping platforms of "Amway Cloud Shopping" and "Amway Micro Shopping" to intelligently recommend products and accurately meet and guide consumer needs; there are more than 100 offline experience halls/experience stores across the country, integrating sales, experience, social interaction, With interactive and other functions, it has become a health promotion center and a good life salon for community residents; on the logistics side, Amway has cooperated with JD.com to create an efficient logistics and distribution system. In first- and second-tier cities, goods can be delivered within 24 hours, and in remote areas, orders can be completed within 3 days. , continue to improve consumer experience.

　　As early as 2010, Amway launched the special campaign of "Authentic products come from the right way". Over the years, it has actively cooperated with law enforcement agencies and online shopping platforms to crack down on counterfeiting, creating a safe, convenient, safe and comfortable consumption environment, and advocating consumers to use "Amway Cloud Shopping" and "Amway Online Shopping" to combat counterfeiting. Purchase products through formal channels such as "micro-shopping", self-operated stores and marketers, and enjoy high-quality product guarantees and complete after-sales services to prevent illegal channels and counterfeit goods.

　　According to the provisions of my country's "Consumer Rights Protection Law", consumers enjoy the right to "return goods without reason within 7 days".

In order to allow consumers to enjoy international-level consumption protection, Amway implements a "no-reason return system" and implements a "30-day shopping guarantee" for all products. Consumers can enjoy up to 30 days of return and exchange guarantee, and can choose to pass Apply for after-sales on the Amway cloud shopping platform, or bring the product to an Amway direct-operated store for quick processing.

　　In September 2004, the Amway (China) Customer Contact Center was established to provide professional manual services through multiple channels. With the empowerment of digital technology, Amway accelerated the intelligent transformation of consumer services. In April 2017, the text version of the customer service robot "Xiaoan" was born. In December 2022, it will be upgraded to an intelligent customer service robot with both text and voice communication, providing 7X24-hour consultation services for consumers and marketers; since 2021, Amway has fully upgraded its human service level, providing 7X24-hour manual consultation services except statutory holidays. , customer satisfaction reaches over 97%.