The Dubai Mall today announced the launch of an e-commerce mall on noon.com. This strategic partnership has also been established to support the citizens of the UAE community and residents, and enable the Dubai Mall to serve its customers continuously while they are in their homes safe in support of the UAE government’s orientation in the campaign “#khalek_in_home”.

The e-mall provides customers with more than 24 leading brands with new brands added every day. The field of participation is open to all stores and services in the Dubai Mall - including retailers, to provide basic needs such as supermarkets and pharmacies, with assistance and support provided to them throughout the registration process.

Mohamed Al Abbar, Chairman and Emaar Founder, Noun, said: "Serving our clients in the context of the current situation is at the top of our priorities, and it is the challenge that we are all trying to overcome.

He added that our team has adapted quickly to understand the needs of citizens and residents across the country after adhering to the government's decision to stay at home. I am very proud of this collaboration and I suspect that the shopping experience in the Dubai Mall on noon.com is testimony and evidence of the power of digital transformation in the region. "