China News Service, Shanghai, February 9 (Ren Xinyue) On February 5, the old shopping mall "Shanghai Six Hundred", which has witnessed Shanghai's 72-year history, announced that it will officially close the store after the Spring Festival and will hold a large-scale thanksgiving promotion before the holiday. Activity. After hearing the news, many citizens took advantage of the discount season before the store closed to buy "New Year's goods". In the joyful and lively scene, the old life suddenly became bright.
Shanghai Liubai Department Store was established in 1952. It was formerly the sixth store of China Department Store Shanghai Branch. It is one of the earliest "number" department stores in Shanghai and has occupied the commercial center of the entire southwest area of Shanghai for a long time. It is affectionately called "Zhongbailiu Store", "Shibailiu Store" or "Sixth Department Store" by the people. Having stood in the Xujiahui business district for nearly 70 years, Shanghai Six Hundred has become the childhood memories of many citizens.
"When I was a child, my grandma always took me to buy fashionable and beautiful clothes and shoes at Liubai as soon as she found them. She missed those wonderful shopping times spent at Liubai." "The first double-sided wool coat was bought at Liubai. "I still have fresh memories of buying a pair of new leather shoes for 217 yuan in 2000. My monthly salary at that time was more than 1,000." After the news of Shanghai Liubai's store closure was released, many netizens posted photos of their early years in the comment area. Shopping photos show the vibrant youthful years of the Millennial generation.
Citizens who came to Shanghai Liubai Mall to shop on the eve of store closing. Photo by Ren Xinyue
"We came to Liubai for shopping when we were young. There were not so many shopping malls in Xujiahui at that time. Liubai had a complete range of products at affordable prices and was a popular shopping destination at the time." After learning that "Shanghai Liubai" was closed After hearing the news about the store's promotion, Zhao Xingli quickly grabbed her wife to buy new clothes for the rare New Year. After running around downstairs for a few times, she bought a goose down jacket for her husband at the "clearance price".
Zhao Xingli, 52 years old, is one of the earliest VIP customers of "Shanghai 600". Over the years, the Xujiahui business district has undergone several changes, and many fashionable shopping malls have been built. However, she continues to patronize "Shanghai 600". In the memory of Zhao Xinli and her wife, shopping time is rare and precious. At that time, people's income was not high, and they did not have much consumption concept. They would only go to shopping malls during seasons, festivals and when they were short of clothes. It is true "pragmatism".
This practical consumption view of the older generation is exactly the value concept that Shanghai 600 has always valued. Since its opening in 1952, Shanghai Liubai has positioned the market for mass consumption and adhered to the business characteristics of being practical, affordable and good-quality. A merchant who has worked at Shanghai Liubai for nearly 16 years told reporters that the main business here is service trade, and the consumer group has always been very stable. Many people continue the fashion concepts of their youth. Men like to buy high-end and high-end T-shirts in calm colors. , women love to buy genuine leather shoes, cashmere sweaters, scarves and gloves, and they don’t pay attention to clearly marked prices. Whether they can get the “lowest price” depends entirely on their ability. Women who are good at talking and talking will take care of everything for the family.
The TV series "Flowers", which sparked a wave of old-fashioned dreams in Shanghai, mentioned the popular trends in the service trade market in the 1990s. "The Montagut bright silk T-shirts made in France made most Chinese people start pursuing fashion brands for the first time." In the boutique men's clothing area of Liubai, Shanghai, you can also see the Montagut counter store, with a flower on the chest. The iconic little flower is still popular among many people.
Xujiahui business district has put up signs to celebrate the 2024 Spring Festival. Photo by Ren Xinyue
The Xujiahui business district where Shanghai 600 is located is a landmark core business district in Shanghai. Well-known shopping malls such as Gateway 600, Shanghai 600, Metro City, Pacific Department Store, Huijin Department Store, Huilian Mall, and Oriental Mall are located here. . In recent years, in order to adapt to the changes of the times, the Xujiahui business district has also been undergoing renovation and upgrading. Old shopping malls have successively announced the closure of stores for renovation. Pacific Department Store, Oriental Shopping Center, and Huilian Shopping Center all announced the closure of stores last year.
According to the 2023 Xuhui District Government Work Report released last month, Shanghai’s Xujiahui District will accelerate the renewal and transformation of its business district. In 2024, Xujiahui will start the construction of the Pacific Department Store-Liubai renovation project, and simultaneously promote the completion of the Hongqiao Road plot in Xujiahui Center, the opening of the commercial part and the construction of supporting roads. In addition, Xuhui is currently cooperating with Bailian Group to renovate the Oriental Commercial Building, and is simultaneously conducting research on the widening and renewal of Yishan Road along the line to promote the comprehensive renewal of Xujiahui's core business district. (over)