The online consultation service has a long history in China. From the earliest online question and answer, to the real-time online interactive consultation, and now the graphic and video consultation, video consultation, etc., the modes and methods of online consultation follow With the advancement of science and technology, it is gradually being accepted by doctors and patients.
Surge in online consultation surges hospitals
"Our hospital's daily offline consultations range from 8,000 to 10,000, which dropped by about half during the epidemic period, but these patients' medical needs have not disappeared. Since February 27, our Fosun Medical Group's subsidiary Nearly 500 doctors from more than a dozen hospitals have started online consultations, and the cumulative visits to the platform in more than three days alone have exceeded 300,000. "Hu Hang, executive president of Fosun Medical Group and executive dean of Foshan Chancheng Central Hospital, accepted the" "Securities Daily" reporter said in an interview that the epidemic has accelerated the development of the online consultation industry and made doctors and patients more accept this Internet diagnosis and treatment model.
A person in charge of Ping An Good Doctor told reporters that during the epidemic, the demand for online consultation surged, and the number of new registered users of the Ping An Good Doctor platform App increased by 10 times. The public also realized the importance of Internet medical treatment. However, whether the new demand and consultations generated during this period of time can be sustained in the future is a topic that both the industry and enterprises need to think about and explore.
"The peculiarity of medical treatment leads to about 40% of the diagnosis and treatment that needs to be performed offline. Conversely, 60% of the diagnosis and treatment can be achieved online, but the online consultation is not yet complete, and the patient has not established an online consultation. Doctors also lack the motivation to provide online consultation services. ”Sun Hongtao, the founder of the Medical Federation of Everyone, told reporters that after years of development, online consultation is still in the exploratory stage because the needs of patient services cannot be met and the hospital ’s Internet Willingness to change is not strong, but after the outbreak, online consultation will be greatly improved.
Hu Hang said, "As a hospital, we attach great importance to online consultation, and are also actively developing cloud medical office services for enterprises. Online consultation has begun to extend from offline consultation to online nursing services and even health management services. Transformation. At the same time, it began to provide 'online prescriptions for chronic disease review + drug delivery to home' to provide more convenient services for elderly patients with mobility problems. "
Policy needs to be further liberalized
After the baptism of this epidemic, the state has also issued relevant policies to further liberalize the scope of Internet diagnosis and treatment. For example, the National Health and Medical Commission has issued two documents to encourage the development of Internet diagnosis and treatment for epidemic prevention and control, requiring "to give full play to the uniqueness of Internet hospitals and Internet diagnosis and treatment Advantages, and encourage some of the common diseases, chronic diseases review and drug delivery services online. "
"Compared to the large three-tier hospitals, the state's current support policy for the supply of medicines and prices of Internet medical companies is relatively limited. This also objectively affects the ability of online consultation to see a doctor. We also expect national policies to give further Support. "The relevant person in charge of Ping An Good Doctor told reporters that in the face of common and minor diseases, more people will choose to communicate with doctors through online consultation first, and then go to the hospital if necessary, which will further promote Online consultation serves as the entrance of graded diagnosis and treatment, and provides guidance and triage for offline hospitals.
According to Hu Hang, the epidemic has greatly affected people's medical habits. In the face of the increasing demand for online consultations, related online consultation policies need to be further clarified and liberalized. For example, current policies stipulate that doctors in the province can only access the Internet hospitals in the province. Admissions, which limits the flow of medical resources.
Technology boosts efficiency
In order to improve the service level of online consultation, the continuous application of AI technology and IoT terminal equipment has also caused relevant companies to gain the focus of capital. For example, Weining Health, an online medical service company, has provided Internet medical informatization services to nearly 900 medical and health institutions. Since February, the company has been concentrated in research by the institutions and has gained widespread market attention.
"As an Internet service method, online consultation will definitely be combined with technology and AI. Offline hospitals will have medical guidance desks to answer patient questions and guide patients to register according to their illness. The online consultation platform can give the job to the AI robot. Through the accumulation of medical big data, AI doctor assistants can greatly improve the efficiency of online consultation. "Sun Hongtao said that they once measured an online general practitioner's daily patient question and answer guidance, with a limit of 500, and AI doctor assistants Later, this efficiency has doubled, and patients will also be directed to more appropriate specialists, increasing the efficiency of consultations.
In addition to the use of AI technology, mobile medical devices are also working in greater depth with online consultation platforms. According to Hu Hang, Fosun Medical Group is actively incubating some mobile medical service projects. These mobile medical devices will provide more data services for online medical treatment and assist doctors in their diagnosis and treatment.
Hu Hang said: "The combination of mobile medical and online consultation is an inevitable trend. The accuracy and transmission efficiency of mobile medical equipment are constantly improving with the advancement of science and technology. The key is not the equipment, but what data doctors need in the diagnosis and treatment process. Whether these data can be provided through mobile medical equipment. The combination of the two parties is not a simple data accumulation, but a doctor to use these data with confidence. We also conduct research with related technology companies. "(Securities Daily)
Our trainee reporter Guo Jichuan