The emerging “Legends” project produces a unique type of locally designed luxury gifts made from raw materials characterized by local content, to reflect the identity of the Emirates and its culture, as it provides a modern design template that simulates high-quality products from international brands. The project owner, business leader Mohammed Rashid Al Suwaidi, said that his project was not the result of the moment, but rather was a summary of the reading of the market and its need for gifts designed and produced locally, pointing out that this called him to think about the importance of a specialized design studio in the luxury gifts sector, the component of which is the master Which has a long history in the Emirates.
Project Idea
Al Suwaidi told «Emirates Today» that the passion for pearls, seashells and Emirati culture was one of the reasons for implementing the idea of the project, especially as he grew up surrounded by family stories about pearling and the lure of the sea, indicating that his grandfather was working with pearl fishing.
And that "Legends" is a studio project for making products using locally sourced raw materials, such as seashells, pearls, woods and stones, and is inspired by the myths of the Emirates culture to make various gifts, jewelry and others.
Al Suwaidi added, “My primary goal is to create a luxury Emirati brand sold around the world,” pointing to the support provided by Dubai’s economy to the projects emerging in the “Youth Station” project from the Federal Youth Foundation.
Manual workshops
Al Suwaidi explained that his small project for drafting jewelry and works of art follows the group of handicrafts in the “Trader” license, which Dubai Economy grants to projects that carry out their activities via the Internet. And that the group includes the activity of crafting jewelry from non-precious metals, as well as crafting imitation jewelry and jewelery used for ornamental purposes, such as earrings, necklaces, bracelets and rings, which are made of ordinary metals, and are coated with precious metals, as well as jewelry made of precious stones and imitation diamonds. Al-Suwaidi added that the "merchant" license helped him open new horizons and experiences with consumers.
platform
Al Suwaidi stated that he will participate in the launching platform of the Federal Foundation for Youth in "City Walk", and he will be in direct contact with the public, noting that his current dealings through exhibitions and social media sites.
He pointed out that most of his current clients are young people of various nationalities, noting that their requests focus on accessories and distinctive and luxurious gifts, and he stressed that he always works to develop and improve his designs, discover different ways to work with organic materials, and focus on the beauty of pearls in the things made.
determination and willingness
Al Suwaidi, who holds a degree in international relations from the Australian University of Griffith, stated that he has been involved in the entrepreneurial sector since his graduation, as he chose his career path through his project "Legends" and website design (byasateer.com), noting that he had difficulties when The founding of the project started, but he emphasized that the determination, patience and will helped him realize that ideas and plans need time to turn into a real, distinctive product, in addition to the importance of taking the opinion of family and friends about the pros and cons.
Business organization
Dubai Economy seeks, through a "merchant" license, to regulate the process of doing business, and to create a platform to support and develop trade, as well as linking the customer with the merchants directly.
The advantages of obtaining a "merchant" license include issuing the facility card and employing three employees, in addition to making use of bank facilities, displaying products at sales outlets (partners), as well as obtaining membership of the Dubai Chamber of Commerce and Industry for commercial activities, as well as obtaining the customs importer code To facilitate import and export, in addition to participating in exhibitions, conferences and workshops.
The issuance of 5007 «dealer licenses»
The registration and commercial licensing sector in the Dubai Economy issued 5007 licenses of a "merchant license", since the initiative was launched in 2017 until the fourth of March.
The number of licenses granted to entrepreneurs of Emirati nationality reached 3178 licenses, representing 63% of the total licenses issued.
Females acquired the highest percentage of licenses, as they constituted 61% of the number of licenses (3045), while males constituted 39% (1962). Merchant license is concerned with licensing innovative business and emerging projects, which are managed through websites and social media. The license, which is issued electronically through dedtrader.ae, aims to guide the owners of projects on the right path, to start their first steps to enter the business world.
The registration and commercial licensing sector had signed in the field of supporting emerging projects via social media and websites, joint cooperation agreements with government and semi-government agencies and private companies, within the framework of the rational leadership directives to enhance cooperation between the government and private sectors, as they play a vital role in promoting effective partnership between them And developing it, through diversification of economic cooperation in various fields.