Barcelona, for the first time in its history, will put a commercial surname at Camp Nou. The Catalan club's board of directors has agreed to transfer the title rights of its stadium to the club's Foundation, which will be in charge of finding a commercial sponsor for the 2020-21 season. The income obtained will go to research projects and initiatives against the damage caused by the coronavirus pandemic, at the state and international level. The entity has never exploited this commercial asset, until now reserved only for the future financing of the so-called Espai Barça.
The intention of Barcelona is to put the title rights on the market for a single season and, with the money received, create a fund: "A part will go to a project on Covid-19 promoted by the sponsor himself, and the rest will will distribute among other projects that are being developed in parallel, "explains Barcelona in a statement.
These projects will be chosen by a monitoring committee that will be formed by Jordi Cardoner, first vice president of both the club and the Foundation; Mària Vallès, CEO of the Barça Foundation; Jaume Padrós, President of the Col·legi de Metges de Barcelona; and Ramon Canal, head of the Barça entity's medical services. They will also manage the financing of initiatives against COVID-19.
"We are very pleased to be able to promote this initiative that offers such an emblematic asset as the name of our stadium so that the institutions, entities and companies that wish to do so can associate and, in this way, contribute to the fight against Covid-19 Since your investment will go towards research projects on this disease and projects that are working to eliminate or alleviate its consequences, "Cardoner said in the club's official media.
Barcelona, which has seen how the coronavirus crisis has led to a collapse of its income, which will be far from the 1,047 million euros that had been budgeted, and which comes from cutting the wages of all its workers [through a private agreement with the footballers of the first team, through an ERTE with the rest of the employees], now exploring the sale of the Camp Nou surname a path that, for at least one season, will not affect the entity's income account. But in solidarity actions.
Barcelona, in any case, makes it clear that the sale of the Camp Nou surname in favor of the fight against the coronavirus is "compatible" with the future agreement that is reached to face the payments of Espai Barça, whose new financing is pending a new referendum by the club members.
The Barcelona president, Josep Maria Bartomeu, after the government crisis suffered as a result of the fake accounts scandal that led to the resignation of six managers, is now trying to bring order. Pending, yes, the conclusions of the audit commissioned to Price Waterhouse Coopers. For now, the Barça president announced this Tuesday to his boardmates the name of the fourteenth director. This is Jaume Carreter Felip, economist and businessman born in 1960, and who has been part of the club's social commission since 2015.
With this new addition, Barcelona ensures that it complies with article 33 of its statutes, which expresses the need for the board of directors to be made up of "at least 14 members".
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