The results of the elections of the Federal National Council showed the loss of celebrities «Social Media», and the low number of votes they received, although the number of followers on social media platforms exceeds hundreds of thousands, while other candidates who do not have accounts on social media.
The results showed that candidates did not exceed the number of votes obtained by 250 votes, while the number of followers on a platform such as «Twitter» between 44 thousand people and 157 thousand.
Citizens attributed this unsatisfactory result to the famous media candidates «Social Media» that the confidence of voters in newspapers, websites, television and radio is greater than social media platforms, which convey a large amount of false information, in addition to the celebrities did not make a convincing presentation of the issues of the country and the citizen, in Their election programs. A large segment of social media followers view what celebrities offer as mere propaganda.
The citizen Hamad Al-Neyadi confirmed that the candidates' reliance on social media sites in spreading electoral propaganda was counterproductive, adding that some of the candidates who are considered “celebrities” focused on intensifying publicity on “Social Media”, ignoring the need to communicate directly with voters. Publicity through the traditional media, which is more trusted by the public, and therefore the local paper and electronic press is the best means of media and propaganda for a large segment of the community, as it enjoys the scrutiny of what is published, in addition to the expertise to deliver information to the public Hor.
Saif Rashid stressed that the focus of a number of candidates during the election campaign period is to reach the voter through the pages of «celebrities», losing them direct communication with the community, and this communication is what the voters aspire to, and then the candidate when he assigns a celebrity to speak on his behalf To promote his program, he gives the impression that he will not be able to talk about it and take his cases to the officials.
He added: «It was useful for the candidate to diversify the means of propaganda between local newspapers and news advertising sites, in addition to social media platforms, in order to reach the categories of young people and senior citizens, as most of the surfers of news sites are young people, and senior citizens and intellectuals and a broad segment From the community is still following the local paper and electronic newspapers in the country ».
Alia Khaled said that the increase in the number of women candidates for the FNC contributed to increasing competition among candidates, to book and publish their advertisements in local newspapers and news sites, and in the pages of celebrities «Social Media», pointing out that the high demand for electoral advertising in newspapers and media Social led some candidates to resort to «Social Media».
The specialists of «Social Media» that most of the candidates «Social Media» of the National Council, who made advertising for their election programs with advertising companies did not succeed in the elections, because of the absence of the mass base and their dependence on their followers on social media.
They added that some candidates made financially-funded advertisements to increase the number of their followers on social media pages, and to publish their election programs to more voters on «Social Media», but some followers were not active with their election programs, and contented themselves with putting «Lake» on the image of the candidate, Rather than writing comments in support of him, or his election platform.
Ahmed Hamdan al-Bakhiti, a specialist in social media and advertising company director, said that the candidates of the National Council elections, who relied on advertising only on social media, and conducted advertising campaigns on their personal pages, which include more than 100,000 followers, did not One of them succeeds.
Bakhiti attributed this to their lack of public base and experience in dealing with voters and weak electoral programs, pointing out that some candidates believed that the dissemination of the electoral program and videos via «Social Media» will ensure their success in the elections, and forgot the real interaction with the public on the ground, through field visits For boards and publish their photos in public roads.
He added that some of the candidates who won the elections have balanced the propaganda, where they published advertisements funded through «Social Media» to reach groups of young people and followers of social networking sites, and conducted campaigns in the family councils, and published their pictures on the poles of lighting, which led to Their rise and victory in the election and the highest electoral votes.
The specialist in «Media Media» and the director of advertising company, Hassan al-Jundi, that some candidates «Social Media» paid 3000 dirhams, to increase the number of followers on social networking sites to more than 50,000 followers, to increase the confidence of followers on his page on «Instagram», For example, the publication of their electoral programs to some voters of the pioneers «Social Media». Some candidates also relied on advertising companies to conduct publicity funded on Instagram and Facebook by adding real followers to their pages, pointing out that "funded advertisements increase the number of followers, but they do not lead to real interaction with what the candidate publishes Electoral programs and videos on social media.
He added that the most popular candidates for «Social Media», is a large number of admirable likes from their followers, without real interaction with their ideas or videos, pointing out that «those who won the elections of the National Council had social relations, And a real audience following their cultural, social and sports activities », and« the candidate who does not have an audience in the field did not win ».
- Celebrities bought
50 thousand followers versus
AED 3000, to increase
Followers, gain
Voter confidence.
- A large slice of
Followers look
To what it offers
- «Celebrities» on it
Just publicize them.
Celebrities intensified
Advertising on
«Social Media» ..
They ignored communication
Direct with voters.