China News Service, Taipei, February 17 (Reporter Yang Chengchen) News that a Taiwanese "Internet celebrity" was arrested in Cambodia on suspicion of fraud has recently caused an uproar on the island. Taiwan's new media research experts pointed out that the whole society needs to seriously review the current "Internet celebrity" culture that is "kidnapped" by traffic, as well as the value pursuit of the young generation that is coerced by this culture.
According to Taiwanese media reports, Taiwanese video creator Chen Nengchuan, whose online name is "Goodnight Chicken", and his staff member Lu Zuxian recently filmed a program in Cambodia. They claimed that the program would present local "human trafficking" and "human organ trading", etc. The video footage was broadcast on February 12th and 13th. After investigation by the Cambodian side, the videos produced by the two were all fake. The local court ruled on the 16th that the two were involved in inciting and creating social unrest and were sentenced to two years in prison.
During the Lunar New Year, the news of "Goodnight Chicken" appeared on the important pages of major media in Taiwan, causing heated discussions. Some analysts believe that this farce is a "real world news" for "Goodnight Chicken" and a "demon mirror" for some bad "Internet celebrity" culture in Taiwan.
In recent years, "Internet celebrity" has become a priority choice for young people in choosing a career, and many people have achieved both fame and fortune. As a result, social media is flooded with content showing off, being cute, and pretending to be miserable, and some “Internet celebrities” are even willing to break the law for traffic. Du Shengcong, director of the Internet Voice and New Media Research Center of Taiwan Ming Chuan University, told a reporter from China News Service that unscrupulous behavior for traffic is quite selfish and a bad example to society. The business model of placement marketing also contributes to it. effect.
The outrageous behavior of "Internet celebrities" has repeatedly impacted the bottom line of social cognition. Suspected illegal and criminal incidents such as drug abuse, sexual assault, "running away" due to debts, and participation in underworld organizations are often exposed. In November last year, a number of popular “Internet celebrities” were arrested in Taiwan for taking drugs. After the revelations, these "Internet celebrities" are still updating content on their social platforms to earn "rewards."
Taiwan's new media program host Li Yixiu said that many self-media channels in Taiwan are "content-based", but compared to channels that use extraordinary behavior to attract attention, this type of channels accumulate traffic and subscribers at a significantly slower rate. Young people who rely on outrageous words and deeds to gain traffic tend to do whatever they want, and the corresponding values have had a negative impact on their peers.
"Getting attention is temporary. Over time, if bloggers do not adjust the direction of their content, they may not be able to continue." Du Shengcong said that for now, it is difficult to regulate and supervise the Internet world at the legal level. "The lack of heteronomy requires individual self-discipline." He proposed that in addition to disseminating professional Internet knowledge, school education, especially university education, needs to pay attention to guiding young people's Internet values and legal concepts. (over)