"Recharge 100 yuan for 29.9 yuan, 200 yuan for recharge at 49.9 yuan" - According to a report by "China Consumer News" on February 13, many people have seen similar phone charges when using video apps and game applets Recharge pop-up advertisement.
Such a tempting advertisement actually hides a lot of tricks, such as inducing users to download other apps, and recharging is actually buying recharge full discount coupons.
For example, if you pay 49.9 yuan to recharge your 200-yuan phone bill, you actually bought 40 5-yuan phone bill coupons. You can only get a discount of 5 yuan if you recharge 100 yuan, and you can enjoy the 200 yuan discount if you recharge 4,000 yuan.
Because the amount involved mostly does not exceed 100 yuan, and it is difficult to contact the merchants, many people can only consider themselves unlucky.
According to my country's Advertising Law, an advertisement that deceives or misleads consumers with false or misleading content constitutes a false advertisement.
If the performance, function, use, specification, composition, price and other information of the product, as well as the promises related to the product, are inconsistent with the actual situation and have a substantial impact on the purchase behavior, it is a false advertisement.
The above-mentioned advertisement uses the gimmick of low-cost recharge to attract traffic. What people see is a 100-yuan phone bill, but it is actually a 100-yuan phone bill coupon, and the 100-yuan coupon has to be used dozens of times. ——It has to be said that the merchant’s move not only “digged a hole” for consumers but also caused consumers to suffer. After all, the coupons add up to 100 yuan.
What is worrying is that this kind of advertisement still appears openly and frequently in some apps or small programs.
my country's Advertising Law clearly stipulates that if an advertising operator or advertisement publisher knows or should know that an advertisement is false but still designs, produces, acts as an agent, and publishes it, the advertising fee will be confiscated, and a fine of multiple times the advertising fee will be imposed depending on the circumstances. Business license, revocation of advertisement release registration certificate.
The crux of the problem is that in similar advertisements, the merchants' statements are more of a sideshow and do not fully meet the conditions and standards of false advertisements.
For young people, even if they click on this kind of advertisement, they will most likely not consume or download new apps after knowing the details and the merchant’s routines. But for the elderly, the temptation of this kind of advertisement Sexuality and "lethality" may not be small, and it is easy to cause some misoperations, and some expenses will be deducted.
It is debatable whether merchants must use this method of "digging pits and setting up traps" for consumers to market and attract traffic?
Is the relevant platform acting as a facilitator of this behavior?
For this kind of advertisement, relevant parties should give a clear statement as soon as possible.
Shi Hongju