The "wedding fever" that comes in spring [Leopard turns into a "sweet economy" recovery? 】
After the Spring Festival, Zhuang Yafang, a post-90s girl, started to get busy.
She is a wedding planner for 10 years.
In recent days, her company's heart-warming wedding consulting customers have never stopped. "Some customers who have postponed their weddings hope to hold their weddings as soon as possible, and some new customers are also starting to prepare for their weddings."
Wedding is undoubtedly an important and romantic ceremony for couples.
However, affected by the epidemic and other factors, many weddings have been pressed the "suspend button".
Now, with the adjustment of the epidemic prevention and control policy, a wave of wedding craze is coming.
The wedding that was pressed "suspend button"
Prior to this, Zhuang Afang's work rhythm slowed down for a long time.
"Especially in the period before Beijing's epidemic prevention and control is released in 2022, all our weddings in Beijing have been suspended and the venues have been closed." Zhuang Yafang told reporters that weddings under the epidemic will always encounter various unexpected situations , For example, there will be fewer guests coming to the wedding, and the host and other staff may not be able to be there. "This requires various preparations."
"What if the wedding has to be rescheduled due to the epidemic?" This is a question that Hangzhou Maiqu wedding planner Li Minfei has often been asked by couples preparing for marriage in the past few years.
In her opinion, people who are planning to get married during the epidemic will be more hesitant. "They are full of worries and always worry about whether the wedding will be postponed."
Not wanting to hold a "mask wedding", Huang Yan, a post-95 girl living in Beijing, postponed the wedding that was originally held last year to this year.
She originally planned to get the certificate on February 22, 2022, hold a wedding on September 24, and go to Xinjiang for her honeymoon in October.
However, half a month before receiving the certificate, she was quarantined at home. "At that time, she was ready to reschedule the certificate."
Fortunately, the community where she lived was unsealed a week before receiving the certificate, and she and her other half hurried back to Tianjin to apply for a marriage certificate.
However, the relatives and friends of the two are mainly concentrated in Beijing and Tianjin. After the wedding invitations are issued, relatives and friends will tell them that they cannot attend every day. In the end, there are only 3 tables left in the original 10 wedding tables. In the end, the wedding has to be postponed from September 2022 to September 2022. In October, it was postponed to March 26 this year.
"Some couples have babies, but the wedding has not been held because of continuous postponement, and some couples directly say that they don't want to do it anymore and decide to travel and get married." Zhuang Yafang has encountered many weddings that have gone through twists and turns.
In November last year, a week before a wedding at the seaside in Shenzhen, "the number of guests decreased by 5% almost every 24 hours, and when the wedding was 5 hours away, the host was unable to attend due to the blockade of the community...
These tortuous weddings under the epidemic are also a special memory in Zhuang Yafang's view. "Although there are twists and turns, the final presentation of most weddings is still very warm."
"The most crowded wedding season"?
Now, Zhuang Afang feels that the wedding industry is recovering. "We have learned that many star hotels and some unique venues are basically fully booked, and some venues are even fully booked for the Ching Ming Festival." .
Wedding photographer Zhang Lei felt the same way.
In 2022, he will not shoot more than 10 weddings, but in desperation he can only switch to his side job - dubbing artist.
Starting from New Year's Day this year, his studio will receive an average of 10 orders a day, and the schedule has been scheduled until October 2024.
"I have been in business for 7 years, and I have never seen so many orders." Zhang Lei said that this year can be called the "most crowded wedding season" in recent years. A wedding video usually costs about 600 yuan, but now it has risen to 900 yuan.
According to his observation, many couples who canceled or postponed their wedding due to the impact of the epidemic in the past few years want to hold their wedding this year. Among the weddings shot by his studio since 2023, postponed weddings account for about 70%.
According to the Baidu search index, since 2023, the search volume of wedding banquet hotels has increased by 285% year-on-year, and the search volume of wedding photography has increased by 126% year-on-year.
A wedding planner in Tianjin was too busy recently to have time to eat. "The lunch ordered by the leader was cold and hot, and I didn't eat it when it was dinner time."
However, Li Minfei, who works and lives in Hangzhou, did not feel much change, "probably because Hangzhou was not greatly affected by the epidemic before."
She told reporters that every spring, especially after the Lunar New Year, there will be more wedding-related consultations, "Because weddings are generally concentrated in September, October, and November when the climate is relatively comfortable, new people often start preparations more than half a year in advance. ".
Young people are more pursuing self-experience rather than formal performances
Li Minfei has been engaged in wedding planning for 10 years.
In her opinion, a lot of couples were looking for a worry-free and affordable "package" in the past few years, but now more couples are looking for personalized weddings. , more concerned about their own inner needs, emotional expression."
In her opinion, for young people, holding a wedding is not just "going through a process", but more like "holding an unforgettable party with heart".
Gao Ge, a post-95 girl, didn't want to hold a wedding at first. She felt that "returning to the ordinary life is the ultimate romance, and the wedding is just for outsiders to see."
In the eyes of her and her husband's elders, a grand wedding is the importance that the whole family attaches to her.
After several exchanges, Gao Ge and her husband chose to respect the wishes of both parents, but they had their own ideas and requirements: avoid excessive sensationalism, and the process is simple and direct.
They canceled the bridal chamber and did not have an engagement car. They edited a VCR to play at the wedding scene, the content was their daily life since they fell in love.
"I hope that people who come to my wedding can witness our love in a simple and warm atmosphere. As for how much money is spent and how many tables are set up, I don't care." Gao Ge said that he cares more about whether the guests at the scene are taken care of Well, this is what she repeatedly communicated with her husband.
And Huang Yan has never hesitated about whether to hold a wedding. She has dreamed of a lawn wedding since she was a child.
"There are blue sky, white clouds, green grass, balloons, and the most important family and friends attended my wedding, and I appeared in front of them in a white carriage." When she mentioned the upcoming wedding, she smiled with crooked eyebrows and wide eyes. Also exceptionally godly.
"I have attended a lot of weddings held in hotels. Everyone sat at the dining table and watched while eating, noisy, without the solemnity and sense of ceremony that I imagined a wedding should have. I don't want my wedding to become a flowing banquet. "Huang Yan firmly wants to hold a unique wedding of her own. She feels that a lawn wedding will allow relatives and friends to pay 100% attention to the couple. Such a wedding is more meaningful.
Huang Yan and her husband have been preparing for the wedding since 2021, and have booked a satisfactory lawn venue a year in advance. They have also communicated with the planner dozens of times about various design details of the wedding.
They also spent a lot of thought on the process and content of the wedding—bought a variety of candies in advance for evaluation, and asked relatives and friends about their taste preferences, and finally selected several biscuits and fudge as wedding candies; purchased 120 A piece of Polaroid photo paper for relatives and friends to take pictures when they enter the venue; the groomsmen will also perform magic tricks, street dancing and singing on the spot... Huang Yan’s husband Li Kairui said, “I hope that when you attend our wedding , able to feel our hearts.”
In Zhuang Yafang’s view, relatively speaking, the post-90s and post-00s are more concerned about their own experience, not for a formalized process or performance, but more about themselves and their hearts. From 'guest' to 'myself'".
Zhuang Yafang also observed that in recent years, the scale of weddings has changed, and there are more and more small weddings. At the same time, couples spend more rationally on weddings. There are also many newcomers who will consider the rationality of spending."
However, the price has never been the most important criterion for measuring the wedding, the most important thing is the temperature and memory of the day.
China Youth Daily China Youth Daily reporter Chen Xiao and reporter Sun Qingling Source: China Youth Daily