According to Rewe boss Lionel Souque, consumers will have to prepare for sharp increases in food costs in the coming year 2023.
These prices followed the commodity and energy prices with a slight time lag, the French manager told the news magazine Der Spiegel, adding: "Next year we will probably see inflation again of around five percent, maybe a little more."
His company has already announced price increases from brand suppliers worth one billion euros for the first quarter.
“We strictly reject them.
Large global corporations in particular want to see more money, and US companies in particular.”
He actually expected that the trend of customers towards organic and regional products would falter much more in times of expensive groceries in this country: "Like in France.
There the bio-wave collapsed completely.
That's not the case here, but the boom with double-digit growth rates is over, we feel a stop there."
The 51-year-old CEO, who has led the Rewe Group since July 2017, also explained the background to the end of the sponsorship partnership with the DFB in connection with the debate about the so-called "One Love" armband for the national soccer team .
“We have never made a secret of the imminent end of the contract.
But it was just enough for me: I was watching a football game that evening when it became known that the German national team would not wear the armband because Fifa didn't allow it.
I got really excited about that and immediately discussed with my team that I wanted to do something about it," said Souque.