In recent years, the domestic prefabricated vegetable industry has entered the fast lane of development, with hot market sales, government support, and capital boosting, and a large number of upstream and downstream enterprises have entered the market to seize the opportunity.

However, in order for the prefabricated vegetable industry to develop in a sustainable and high-quality manner, the “hot” prefabricated dishes must be “preserved” and “simmered slowly”.

　　Pre-prepared dishes are the first "one kilometer" of ingredients from the fields, farms, etc. to the residents' dining table.

This link determines the quality of food and is the most important link in food safety. Food production enterprises play the role of "gatekeeper" and "gatekeeper".

　　At present, my country's prefabricated vegetables still lack relevant and sound national standards, lack strict quality supervision in production and processing, and industry self-discipline is still under construction.

How to make consumers feel at ease is the top priority for the healthy development of the industry.

　　As a standardized product of industrialized "manufacturing", pre-made dishes meet a group of "just-needed" consumers, allowing people to taste dishes of different flavors from all over the country without leaving home.

However, in today's era of individualized consumer demand, in China, a country with a long history of traditional food cooking, there are many consumers who do not accept the unified taste of industrialized mass production.

　　The taste of pre-made dishes is "one thousand dishes are the same", how to solve the "difficult to adjust"?

It is necessary to increase the repurchase rate and improve consumer loyalty by improving quality, innovating products, and strengthening brands.

　　Since last year, the concept stocks of prefabricated dishes have been in the capital market for a while, and the first "professional prefabricated food first stock" listed on the A-share market was born.

Relevant companies are gearing up for it one after another, and some investment companies even went out to make pre-made food brands after inspecting the pre-made dishes. The popularity is evident.

　　In fact, the industry characteristics of prefabricated vegetables determine that products are greatly affected by the price fluctuations of raw materials, and also determine that the industry still has problems such as small sales areas, obvious geographical characteristics, many participants, low industry concentration, and few enterprises above designated size. .

At the same time, the relevant cold chain logistics and distribution capabilities also need to be enhanced.

　　According to the author's understanding, the development of foreign prefabricated vegetables industry is relatively mature, but the market will be dominated by the "leader" in the end.

In recent years, the number of prefabricated vegetable enterprises in my country has grown rapidly.

At present, the domestic prefabricated vegetable market has great potential, and it is still in the blue ocean competition. There is no national leading enterprise yet. The industry has not yet born a real super brand, and the industry as a whole is still in the initial stage of development.

Some people in the industry admit that the date of the introduction of the national standard may be the time for the industry to reshuffle.

　　So, think "coldly" about pre-cooked dishes.

For a blue ocean market, pre-prepared vegetable companies need to start from the product itself, brand building and food safety, plan for future development, and take precautions in advance to prevent the blue ocean from turning into a red ocean.

　　Zhang Jianjun