With more opportunities to eat at home due to the corona crisis, department stores and supermarkets are expanding their lineup of frozen foods that can be easily eaten with authentic dishes.
At the department store "Matsuya Ginza" in Chuo-ku, Tokyo, a directly managed frozen food section will open on the basement food floor on the 31st.
We handle more than 300 items such as side dishes and sweets, and develop original products such as quick-frozen menus prepared by chefs from famous stores.
The average price is about 2,000 yen, and some expensive ones cost more than 10,000 yen.
Katsutoshi Imai, section chief, said, "I don't expect frozen food to be a temporary boom. I would like to continue to propose products that match the season."
In addition, major supermarket "Aeon Retail" opened a sales floor dedicated to frozen foods with an enhanced product lineup at a store in Urayasu City, Chiba Prefecture on the 30th.
The sales floor has about 1,500 items, which is 1.5 times more than a standard store, such as local gourmet foods from Japan and cut vegetables and pastes for infants. I want to increase it.
Demand for frozen food is increasing, with the number of dual-income households increasing and the opportunity to eat at home due to the corona crisis, the production volume for home use has reached a record high last year. The movement to reinforce it is spreading.