(Original title: Xiaopeng Motors could not apply for the Shanghai green card? The company's customer service responded; the net loss in the second quarter was 2.7 billion yuan, and it plans to launch a new model next year to benchmark the Model Y)

　　On the morning of the next day after Xiaopeng Motors announced its second-quarter financial report, the entry "Explaining that Xiaopeng Motors could not apply for the Shanghai Green Card" was posted on the hot search.

　　Recently, some netizens said that when the model of Xiaopeng Motors they purchased was applied for a special license for new energy vehicles in Shanghai, the status of the application showed that the review was not passed.

The reason for this is probably a violation of the policies of the Shanghai New Energy Office. The approval of new energy quotas for P7, P5 and other models produced by Xiaopeng Motors has been suspended since July, and the specific recovery time is to be determined.

　　In response, Xiaopeng Motors customer service responded to the media that it has been a while, and relevant materials have not been submitted yet.

It is understood that this incident was due to the relocation of the Shanghai service center and the relevant information was not uploaded to the system in time, so the approval of some customers' quota orders failed, and it has now been fully restored.

　　Xpeng Motors continued to lead in sales performance, but its gross profit margin has not improved, and the next step is to rely on the pull of new models.

　　On the evening of August 23, Xiaopeng Motors released its second-quarter financial report. The revenue in the quarter was 7.436 billion yuan, a year-on-year increase of 97.7% and the same month-on-month; the net loss was 2.709 billion yuan, more than double the net loss of 1.195 billion yuan in the same period last year. The net loss of 1.7 billion yuan in the first quarter also increased significantly.

　　Xpeng Motors said that 938 million yuan of net losses were due to foreign exchange losses rather than operating losses.

Excluding foreign exchange losses, the loss in the second quarter was basically the same as the previous quarter.

At the opening of US stocks that night, Xiaopeng Motors (XPEV.N) fell more than 10%.

　　Xiaopeng Motors has won the top sales of new car manufacturers for four consecutive quarters.

A total of 34,422 vehicles were delivered in the second quarter, a year-on-year increase of 98%.

Nezha Auto, Lili Auto, Weilai, and Leapmotor delivered 32,979, 28,687, 25,059, and 24,098 vehicles respectively in the second quarter.

　　However, the company has made relatively conservative performance guidance for the third quarter, with estimated deliveries ranging from 29,000 to 31,000 vehicles, a year-on-year increase of 13% to 20.8%; revenue is expected to be between 6.8 billion and 7.2 billion, a year-on-year increase of 18.9%. % to 25.9%.

　　The lowering of expectations is related to the overall trend of the market.

The domestic auto market has entered the traditional off-season of July and August after its high in June.

A reporter from Securities Times e Company learned that starting from late July, Xiaopeng Motors will provide cash discount promotions. All models have a final payment of about 5,000 yuan. Among them, the Xpeng P7 625km battery life version has the largest reduction, reaching 10,000 yuan. .

　　"There are seasonal reasons for promotional activities, as well as the impact of epidemic control, and users will have to wait and compare before new models are launched. The delivery guidance data for the third quarter has taken these factors into account. In general, the promotion efforts are less than the increase in price increases. , it is expected that the gross profit margin in the third quarter will return to the level of the first quarter." At the second quarter earnings report, Xiaopeng Motors management said.

　　It is worth noting that the gross profit margin of Xiaopeng Motors is still far from the target.

The financial report shows that in the second quarter, the gross profit margin was 10.9%, and the automobile profit margin was 9.1%, showing a slight decline year-on-year and month-on-month.

This level is also relatively backward among the new car-making forces, and the gross profit margin of Ideal Auto was 21.5% in the same period.

He Xiaopeng once said that the medium and long-term goal is to increase the overall gross profit margin to more than 25%.

　　Next, the introduction of new products may improve the gross profit margin.

The Xpeng Motors model is positioned in the price range of 150,000 to 500,000 yuan. The G9 will go on sale in September. The company expects that the G9 delivery will exceed the P7. The company also plans to launch two new models in 2023, of which the first half of next year. A B-segment car will be launched to compete with the Tesla Model Y.

The management of Xiaopeng Motors said that different models will have advantages in different price ranges, and there will not be a situation of "internal friction".

　　Regarding the existing models, He Xiaopeng, chairman of Xpeng Motors, said that the Xpeng P7 has been revised and updated, so there will be continuous growth potential in sales, but due to intensified competition, the sales of the P5 may have some losses on the existing basis.

　　In terms of supply chain, He Xiaopeng said that the number of high-risk chips has dropped significantly, but there are 5,000 chips in a car, and there are more or less slight bottlenecks, which will gradually ease in the future; in addition, the recent power cuts in Sichuan are currently affecting Xiaopeng. Not much, the company communicated with relevant suppliers in advance.

　　Xiaopeng Motors is also expanding the layout of the fast charging function recently.

Xiaopeng said that the new model G9 and its follow-up new models will support the ultra-fast charging system. The power of the new generation of ultra-fast charging piles is 4 times higher than the current mainstream 120-kilowatt fast charging piles in the industry, while the cost of a single pile is the same as The previous generation of fast charging piles was flat.

The ultra-fast charging system can charge up to 200 kilometers in 5 minutes. As of the beginning of August this year, Xiaopeng’s self-operated charging stations have reached 1,000, and it is expected to build 2,000 ultra-fast charging stations by 2025.

(e company)