Mooncake Gift Box can only sell mooncakes! Four ministries and commissions take action on "high-priced" moon cakes

　　Zhongxin Finance, June 11th. In recent years, some companies have hyped the price of moon cakes by adding various precious fillings, pursuing excessive luxury packaging, or mixing high-priced products, resulting in "sky-high" moon cakes showing signs of rebound.

　　On the 10th, the four ministries and commissions launched the "high-priced" moon cakes!

　　The National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration for Market Regulation jointly issued the "Announcement on Curbing "Sky-High" Mooncakes and Promoting the Healthy Development of the Industry. Let's take a look at the key content of the announcement first.

—— Focus on monitoring boxed mooncakes with a unit price of more than 500 yuan

　　Operators should properly store the transaction information of boxed mooncakes with a unit price of more than 500 yuan for 2 years for the relevant departments to check in accordance with the law.

If necessary, a cost survey of the operator will be carried out immediately.

——It

　　Operators producing and selling boxed mooncakes shall strictly abide by the mandatory standards for food packaging, and shall not use precious metals, mahogany and other precious materials to reduce the excessive use of packaging materials.

Encourage the use of green packaging that can be used for other purposes.

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　　Operators selling boxed mooncakes shall not tie-in other commodities in any form; nor shall they mix and sell mooncakes with other products in the form of gift boxes.

　　Operators on the e-commerce platform engaged in the sales of boxed mooncakes shall comply with the above provisions, and shall not conduct mixed sales or falsely bid the price of goods by splitting orders and inflating the quantity of goods.

- Shark fins and other ingredients cannot be added to mooncake fillings

　　Industry organizations should actively promote industry self-discipline, do not use wild protected animal ingredients such as shark fins in moon cake fillings, advocate not to use precious and rare ingredients such as bird's nest, encourage simple and green packaging, guide operators to set prices reasonably, consciously maintain market order, and promote good formation. social fashion.

Why

　　According to the relevant person in charge of the National Development and Reform Commission, according to the cost survey of the National Development and Reform Commission and the data of industry organizations and e-commerce platforms, from the perspective of market conditions for many years, the average production cost of boxed mooncakes is about 70 yuan per box, and the sales of boxed mooncakes with a unit price of less than 200 yuan account for the majority. The ratio is more than 80%, and the unit price of more than 500 yuan accounts for about 1%.

The unit price of boxed mooncakes does not exceed 500 yuan and is highly accepted by society.

What measures will be taken to curb "sky-high" moon cakes?

　　Market supervision, industry and information technology departments have revised the "Restriction of Excessive Packaging of Commodities for Food and Cosmetics", and further tightened core indicators such as the number of packaging layers and porosity coefficient, and stipulated that precious metals and mahogany materials should not be used in moon cake packaging. officially implemented.

　　The commerce department will study and revise the "Administrative Measures for Single-Purpose Commercial Prepaid Cards (Trial)" to strengthen the supervision of moon cake coupons, moon cake cards and other delivery cards.

　　The industry and information sector will strengthen the industry guidance for operators engaged in moon cake production activities; the commerce department will strengthen the industry guidance for operators of shopping malls, supermarkets, hotels, restaurants, e-commerce platforms, etc.

　　Before the Mid-Autumn Festival this year, the market supervision department will carry out a special rectification action for "high-priced" moon cakes, focusing on luxury hotels, e-commerce platforms and other channels, and conduct supervision and inspection, and conduct supervision and inspections for those that do not meet the relevant requirements of mandatory standards for food safety, restrict excessive packaging, and do not Violations such as the implementation of clearly marked price regulations and price fraud shall be strictly investigated and dealt with.

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