[HIGHLIGHTS] The 39 yuan Swiss roll was sold to 120 yuan, and the Internet celebrity brand was involved in controversy

The 39 yuan Swiss roll was sold to 120 yuan, and the Internet celebrity brand was involved in controversy. At the Roll'ING Swiss roll store in Beijing, a sign saying "No scalpers" was erected in front of the queue.

A "scalper" at the scene told China News that if he bought one, he would receive a flash gift. On some trading platforms, the price of purchasing this brand of Swiss roll has even reached around 120 yuan. There is only one flavor in each round of queue, and there can only be one number plate.