Hotel establishments attract 13 million guests by the end of the third quarter of 2021
The Emirates Tourism Council held its fourth meeting for the year 2021, headed by the Minister of State for Entrepreneurship and Small and Medium Enterprises, Dr. Ahmed Belhoul Al Falasi, and the membership of the heads and general managers of local tourism authorities in the country.
Tourism data
The Council reviewed tourism and hotel data for the third quarter of 2021, which showed that hotel establishments from the beginning of this year until the end of the third quarter of it attracted about 13 million guests, who spent more than 52 million hotel nights, a growth of 24% compared to the same period in 2020.
According to these data, the total revenues of hotel establishments amounted to about 16 billion dirhams, a growth of 40% compared to the same period last year.
Hotel establishments also continued to record an average occupancy rate of 62%, ahead of the top 10 tourist destinations in the world.
«The most beautiful winter»
The Council discussed mechanisms for coordinating cooperation between member agencies at the federal and local levels to support tourism promotion efforts in the country, with a focus on domestic tourism campaigns in conjunction with the entry of the winter season, which is considered an active tourist attraction period in the country.
The Council also reviewed, in coordination with the Media Office of the UAE Government, plans to launch the second round of the "The Most Beautiful Winter in the World" campaign announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, which is scheduled to be launched in December 2021. The council was briefed on the proposals and new ideas for the second round of the campaign, which aims to highlight the Emirati tourism identity and the various tourism events in the country, and to enhance the country's position as a home for skilled people and pioneering projects and to attract investments in the tourism field.
The council also reviewed a plan of action for cooperation and coordination between the concerned authorities, to develop programs for the development of foreign tourism, and to increase the attraction of visitors from the exporting markets for tourists, as well as a review of initiatives and plans aimed at opening new markets that enhance the country's position on the global tourism map.
global destination
Al Falasi stressed the need to coordinate efforts between various government agencies and the private sector, to make the “The Most Beautiful Winter in the World” campaign a success in its second session, and to build on the achievements made in the first session to achieve new, more distinguished achievements, which will enhance the position of the UAE as a leading and sustainable tourism destination globally. .
Al Falasi said that the tourism sector's achievements, growth and sustainability are thanks to the leadership's vision and support, as the results achieved during this year confirm the attractiveness of tourism in the UAE, as one of the most distinguished and safe tourist destinations in the world.
Revenue from the first cycle
It is noteworthy that the "The Most Beautiful Winter in the World" campaign, in its first session, which ran from December 13, 2020 to January 25, 2021, was a remarkable success, and resulted in an increase in the number of hotel establishment guests by 17% compared to the same period in 2019, with a total of 950,000 guests. hotel, and achieving revenues for hotel establishments in the country with a total of one billion dirhams.
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