Fengtai market supervision raided 21 tea shops suspected of trademark infringement. The


　　second place on the hot-sales list was actually a "cottage" shop

　　News from our newspaper (Reporter Wang Wei) "COCO tea", "COCO JOANNA", "CoCo iris tea"... Opened the takeaway platform, Ms. Wang wanted to order a cup of "CoCo all can" milk tea, but found a bunch of and " Look at the milk tea delivered to the "CoCo" tea shop similar to the shop, from the packaging to the receipt, it is not much different from the original product.

"Are these milk teas bought by consumers authentic?" Yesterday, a reporter from the Beijing Youth Daily followed the Fengtai District Market Supervision Bureau and raided 21 "cottage" tea shops in Fengtai District that were enthusiastic and profitable.

As of the publication of the Beijing Youth Daily reporter, law enforcement officers have seized a total of 3,984 suspected infringing articles such as beverage cups, straws, packaging bags, and films.

　　At 10 o’clock in the morning, Fengtai District Market Supervision Bureau launched a special law enforcement action "Iron Fist·Net Sword". A total of 50 law enforcement officers from the Trademark Division, Network Supervision Division, and Comprehensive Law Enforcement Brigade were dedicated to the suspected infringement of the registered trademark of "CoCo Du Ke" in Fengtai District. The 21 tea shops in Quanzhou carried out online and offline integrated crackdowns. This action was also the largest centralized law enforcement action of “same time, multiple locations, and full coverage” since the establishment of the Fengtai District Market Supervision Bureau.

　　A reporter from Beijing Youth Daily followed law enforcement officers to a tea shop named “COCO Tea Drink JOANNA (Liu Li Qiao)” on the Meituan platform, which was named “No. 2 on the Liuliqiao/Lizeqiao Milk Tea Hot List”. .

At around 10 o'clock, the tea shop has already opened, and the takeaway guys continue to pick up the goods, and the milk tea making scene is busy.

　　A reporter from Beiqing Daily found in the trademark registration information presented by Zou Weiguang, Chief of the Trademark Section of the Fengtai District Market Supervision Bureau, that the registered trademark of this store should be "COCOJOANNA", but in actual operation, the sign of this store says The big words "CoCo Tea Drink", the words "JOANNA" that should be connected together in the trademark are placed in the second line inconspicuously, and the color of the photo is similar to the color of the registered trademark of "CoCo". It is easy for consumers to misunderstand that this is the "CoCo Du Ke" brand tea shop.

　　In addition, the words "CoCo Tea Drink" are also printed on the aprons of the waiters in the store, especially the highly recognizable words "CoCo".

When ordering takeout, consumers not only look at the outer packaging of the product to identify the brand of the product, the small ticket is also a very important proof of consumption. The small ticket printed in this store only prints the words "coco tea drink (Liu Liqiao shop)" .

Law enforcement officers on the spot ordered the tea shop to stop the infringement. A few minutes later, the status of its store on Meituan was shown as "resting" and it was unable to accept orders.

Zou Weiguang said that after the unannounced investigation, the market supervision department will investigate the suspected infringement network operators and impose administrative penalties in accordance with the law.

　　Photographer/Reporter Hao Yi

　　RAM

　　"Smart Eyes Supervision System" Solves Online Transaction Supervision Difficulties

　　A reporter from the Beiqing Daily learned that the "Iron Fist·Net Sword" special operation of the Fengtai District Market Supervision Bureau is not just about the traditional investigation of suspected trademark infringement tea shops. Under the integrated supervision is actually on the ground.

　　According to Guan Dongzhu, Section Chief of the Network Supervision Section, in April this year, the Fengtai District Market Supervision Bureau took the lead in establishing the "Wise Eye Supervision System", which is a dynamic database of regional network transaction entities, realizing websites, online stores, platforms, and WeChat public accounts. Match with the main body information of the market supervision registry.

At present, we have figured out the base numbers of 180,000 active market entities and 100,000 deregistered market entities in Fengtai District, which has solved the problem of unclear base numbers of online trading entities over the years.

　　This time, after receiving a letter from the owner of the "CoCo Duke" trademark, they immediately screened the number of merchants with the "CoCo" trademark in Fengtai District through the "Smart Eye Supervision System", as well as the trademark section and product rights. People together, through the Meituan and Ele.me platforms to collect evidence of illegal activities of merchants, and find out the 21 merchants in Fengtai District who are suspected of infringing on the registered trademark of "CoCo Duke" through physical stores and Meituan and Ele.me platforms. Unified action.

　　In the next step, after the investigation is completed, they will also connect with platforms such as Meituan and Ele.me, and require the platform to strengthen the qualification review of merchants to ensure that there is no infringement on the platform.

　　Text/Reporter Wang Wei