The first Saudi-Emirati partnership to develop electronic games inspired by the local culture

The Saudi company, "Boss Bunny Games", which is based in the UAE, signed an agreement with the Emirati production studio "Lamtara" to develop and publish a set of electronic games inspired by the works of "Lamara", starting with the popular series Freej.

The signing of the agreement was attended virtually by the Minister of Culture and Youth, Noura bint Muhammad Al-Kaabi, and Sheikh Shakhbout bin Nahyan Al Nahyan, the country's ambassador to Saudi Arabia.

This unique bilateral partnership will contribute to strengthening the Saudi-Emirati economic cooperation in the digital field, capturing the share that the region as a whole and the Gulf region occupies in particular in the electronic games industry, and transforming the Middle East region from a mere consumer to an innovative product capable of supplying the world with new games, especially since The electronic games sector has enormous growth potential with the acceleration of technological developments and transformations in this sector.

Al-Kaabi said, "The games industry has become one of the emerging creative industries that contribute to pumping more investments into the economies of countries, as they are sustainable industries with promising potentials and are growing at an accelerated pace year after year."

For his part, Sheikh Shakhbout bin Nahyan Al Nahyan stressed that Saudi Arabia and the UAE constitute an exceptional model in building strong economic partnerships in various sectors, praising the efforts made to sign this partnership, which came as a culmination of mutual interest in the creative industries and in the gaming industry.

In turn, "Lammara" founder and CEO, Mohamed Saeed Hareb, said, "Lamtara's mission is to create and tell inspiring magical stories, with innovative production and different designs, and we are happy with this partnership with a global developer from the region, to bring our local personalities and our heritage to the world." Thus, a larger audience through smart device games. "

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