China News Service, Weifang, October 14th, title: Dialogue with entrepreneurs: Goertek, a leader in the field of micro-electroacoustics: Become the "big fish" in the global "pond"
Author Zhao Xiao Li Xin
The picture shows Jiang Bin introducing Goertek's products to media reporters in the Goertek showroom.
Zhao Xiaoshe
"Based on China, global layout. Goertek will be the "big fish" of the "big pond".
The concept of "Big Fish" is the "head" Jiang Bin of GoerTek Co., Ltd., a representative enterprise in the field of acoustics in China, and has led Goertek from a small private enterprise in Weifang, Shandong to a global leader in the field of microelectroacoustics for more than 20 years. "Obsession".
The reporter walked into the Goertek exhibition hall on the 14th and saw a dazzling array of high-tech products and innovations such as smart wearable devices, wireless smart headsets, and VR all-in-ones.
Goertek’s “treasure box” of electro-acoustics has always strived to achieve excellent quality.
The picture shows Jiang Bin, the “head of Goertek” accepting an exclusive interview with a reporter from China News Agency.
Photo by Liu Shuang
Jiang Bin started his own business in 1997 and "started" with the production of microphones.
Goertek Co., Ltd. was founded in 2001, and relying on the three cores of strategic layout, quality priority, and R&D innovation, the company has achieved a prominent position in the international acoustics market segment.
"The reason why we are able to occupy a position in the global market with strong hands is to benefit from the accurate strategic layout at each stage." As the "helm", Jiang Bin planned the company's strategic development at the beginning of the business, and he led employees to innovate independently , Develop flexible automation technology to meet customers' production needs for product upgrades and break the technology monopoly of industry leaders.
Jiang Bin said frankly that many overseas customers choose Goertek products because they can not only produce microphones, speakers and other components, but also headsets and other finished products, with a comprehensive product line and the ability to be equipped with a complete acoustic system.
Goertek can not only produce components such as microphones and speakers, but also earphones and other finished products, with a comprehensive product line.
Photo by Yang Fei
"When we are engaged in industry, we must focus on our main business without other temptations, and continue to invest in R&D innovation and manufacturing upgrades with high intensity." In Jiang Bin's view, a large number of private manufacturing companies that have grown up in China basically have a common The characteristic is to "focus" and continue to do the main business.
“Stable guarantee of high product quality and continuous innovation based on customer needs are the keys for Chinese companies to occupy a sufficient share of the global market.” Jiang Bin said that Goertek initially targeted foreign-funded companies in the Yangtze River Delta and the Pearl River Delta in China.
However, GoerTek quickly realized that "big customers" with stable orders and high order volumes in the United States, Japan and other countries are the real "targets". Only by entering the "big pond" of the international market can they be "big fish".
Entering the Goertek exhibition hall, many high-tech products and innovative achievements are dazzling.
Photo by Yang Fei
In order to master the core technology and meet the order needs of overseas customers, Goertek has successively established R&D centers in the United States, Denmark, South Korea, Japan and other countries, and invests 6%-8% of its operating income into R&D each year. Currently, it has applied for more than 20,000 patents , Won the first place in the R&D strength of China's top 100 electronic component companies for 5 consecutive years.
“Continued high-intensity R&D investment has become an important driving force for the rapid and steady growth of Goertek’s business performance.” According to Jiang Bin, the company’s R&D investment reached 2.02 billion yuan in 2019. Currently, the company has more than 10,000 R&D technicians. The number of authorized patents exceeds 10,000, of which the domestic invention patent authorization rate exceeds 85%, and the foreign invention patent authorization rate exceeds 90%.
In addition, GoerTek has established long-term strategic partnerships with well-known universities and scientific research institutions at home and abroad, such as Tsinghua University, Chinese Academy of Sciences, Stanford University, etc., to form a comprehensive and cooperative technology research and development platform.
Despite the impact of the new crown pneumonia epidemic, Goertek still relied on independent innovation and product quality to achieve an upturn in its performance in the first three quarters of this year.
“Due to the epidemic, many overseas customers cannot travel to China and can only meet our needs through video, but the innovation work of R&D personnel has not stopped.” Jiang Bin said that due to keeping up with the pace of the market and continuous technological innovation, during the epidemic , Goertek's orders have not decreased but increased.
The picture shows the UAV products in the Goertek showroom.
Zhao Xiaoshe
Jiang Bin believes that in the next 10 to 20 years, China's "new development pattern with domestic and international cycles as the main body and mutual promotion of domestic and international cycles" will be the main line of China's economic and corporate development.
Compared with Southeast Asian countries such as Vietnam and Malaysia, China has certain advantages in terms of capital, technology, and engineer dividends, and overseas customers still rely heavily on China's supply chain.
Talking about Goertek's future development plans, Jiang Bin said that artificial intelligence, 5G and IoT are the three major opportunities before them.
Goertek will take VR/AR, smart headsets and other smart hardware as the core, relying on microelectronics, sensors, components and smart manufacturing foundations to create a virtual reality and smart hardware ecosystem.
"Our vision is to continue to work hard in independent innovation, product services, etc., to build core competitiveness in more segments around the world, and to create maximum value for partners and society." (End)