[Explanation] "Based on China, global layout. Goertek will be the "big fish" of the "big pond".
For a long time, the "big fish" concept has become the secret of Jiang Bin, the "head" of GoerTek Co., Ltd., a representative enterprise in the field of acoustics, for the high-quality development of the enterprise.
On October 14, a reporter from China News Agency had a conversation with Jiang Bin and listened to him talk about how Goertek has transformed from a small private enterprise in Weifang, Shandong to a global leader in the field of micro-electroacoustics in the past 20 years.
[Explanation] In 1997, 32-year-old Jiang Bin started his own business and "started" with the production of microphones.
At the beginning of the business, as the "helm" Jiang Bin planned the company's strategic development. He led employees to innovate independently, develop flexible automation technology, meet customers' production needs for product upgrades, and break the technology monopoly of industry leaders.
[Concurrent] Jiang Bin, Chairman of GoerTek Co., Ltd.
When we first started our business, we proposed how to be the first place in the industry in China, that is, how to be excellent. Only excellent is not enough. We can regard the first and second places as an excellent position, so we Later, he put forward a slogan called "the outstanding die, the outstanding live".
We started in 1997, and it took us almost seven or eight years to lead the industry.
[Explanation] "The outstanding ones die, the outstanding ones live", this positioning inspired Goertek to occupy a position in the global market with strong players.
In Jiang Bin's view, a large number of private manufacturing companies that have grown up in China basically have a common feature, that is, "focus" and continue to do their main business.
[Concurrent] Jiang Bin, Chairman of GoerTek Co., Ltd.
It is important to focus on one area, like we focus on acoustics or audio.
We have achieved multiple products from one microphone to one single product, so because we focus on the acoustics field, we have been professional and focused for 10 or 20 years before we have the current market position.
[Explanation] After more than 20 years of continuous development, from high-tech products such as smart wearable devices and VR all-in-ones to audiophile-grade full sets of audio and wireless smart headsets, Goertek has become more and more popular with customers at home and abroad.
Speaking of overseas customers, Jiang Bin said that Goertek initially targeted foreign-funded companies in the Yangtze River Delta and the Pearl River Delta in China, but quickly realized that the United States, Japan and other countries have stable orders and high-order "large customers". "Is the real "goal".
Only by entering the "big pond" of the international market can we be a "big fish".
[Concurrent] Jiang Bin, Chairman of GoerTek Co., Ltd.
Since 2003 and 2004, we have proposed that we want to be the world’s leading "big customer", such as mobile phones, customers like Nokia and Samsung at the time. We all want to be its main supplier. These customers It represents the highest level of the industry, so we can form a cooperative relationship with the highest level of the industry, which is very beneficial to the development of our enterprise.
[Explanation] In order to master the core technology and meet the order needs of overseas customers, Goertek has successively established R&D centers in the United States, Denmark, South Korea, Japan and other countries. Currently, it has applied for more than 20,000 patents and has been awarded as a Chinese electronic component enterprise for 5 consecutive years First place in the top 100 R&D strength.
Jiang Bin believes that in the next 10 to 20 years, China's "new development pattern with domestic and international cycles as the main body and mutual promotion of domestic and international cycles" will be the main line of China's economic and corporate development.
[Concurrent] Jiang Bin, Chairman of GoerTek Co., Ltd.
Many of our Chinese brands, such as Xiaomi, Huawei, oppo, and vivo, are doing very well. I believe they will have a good market position in the future.
I think that in the next five to ten years, many foreign products will still have some leading advantages. In the future 5G, artificial intelligence, Internet of Things, IOT, this new stage of development, I think it can also drive us.
[Explanation] Talking about Goertek's future development plans, Jiang Bin said that Goertek will use VR/AR, smart headsets and other smart hardware as the core, relying on microelectronics, sensors, and smart manufacturing to create a virtual reality and smart hardware ecosystem.
Goertek will also continue its efforts in independent innovation, product services, etc., to build core competitiveness in more sub-sectors around the world, and create maximum value for partners and society.
Yang Fei reports from Weifang, Shandong
Editor in charge: [Liu Xian]