Experts: Thanks to the advanced infrastructure, ease of doing business and attracting talent

The UAE leads the region in using augmented reality in ads

Dubai Internet City organized a seminar on the impact of augmented reality technology in the advertising sector.

From the source

The UAE has led the region in the use of augmented reality technology in the advertising industry, thanks to the advanced technological infrastructure and the leadership in the region in terms of attracting talent and companies in the areas of innovation, in addition to the ease of doing business, according to what experts in the sector confirmed during a digital dialogue organized by Dubai Internet City, to highlight the rapidly growing digital economy, and the increased use of interactive augmented reality technology in advertising due to the "Covid-19" epidemic.

"The impact of augmented reality technology in the advertising sector in the Middle East and North Africa region", said Vishal Badiani, director of creative strategy in the Middle East and North Africa region at Snapchat, during the seminar, "The augmented reality technology is not as complicated as we imagine." Advertisers in the Middle East and North Africa region are using it and moving towards the future, and meeting the aspirations of more customers.

For his part, Director of Digital Business at GTB, Benjamin Schwartz, spoke about the success of the company's Dubai office in the advertising campaign based on augmented reality technology for the benefit of the American car company, Lincoln, indicating that the campaign achieved great success during the precautionary period. To combat "Covid-19".

In general, Schwartz explained that the average time the user spends in front of the lens of augmented reality on the application of "Snapchat", about 12 seconds in the region.

In turn, the General Manager of Tactical Company, Mike Khoury, said that luxury products, such as cars, cosmetics and make-up, represent a unique opportunity for the advertising sector using augmented reality technology, pointing to the development of a special tool for pre-purchase experience on the Snapchat application for Mac products. »Cosmetic.

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