This year, a festival celebrating cutting-edge technology and art has opened in the United States, and there are a number of presentations on the use and risks of generative AI, which is rapidly expanding its use around the world. It represents.

SXSW, a festival of cutting-edge technology and art, opened on the 8th in Austin, Texas, in the southern United States.



In addition to movies and music, this festival is attended by hundreds of thousands of people every year, including people involved in technology development and start-up companies.On the first day, the 8th, there will be a generator that allows you to enter questions and create answers in natural sentences. There were a number of presentations on the use of AI and risks.



One of the presentations showed how generative AI can change the workplace, using Gemini, an American IT giant Google's generative AI that can understand and respond to images and sounds. It was introduced that efficiency can be improved.



In addition, at a talk session that focused on the risks of fake images and audio generated by AI, a new generation AI that creates videos from text was unveiled, and as development is progressing rapidly, it is difficult to spot fakes. , the current situation is becoming increasingly difficult.



The festival will run until March 16th, and Japanese companies such as Honda and Sumitomo Metal Mining will also exhibit during the festival.

What is SXSW, a festival held every March?

SXSW is a cutting-edge technology and art festival held every March in Austin, Texas, in the southern United States.



It started as a music event in 1987, and since then the number of exhibitors from internet-related companies has increased, and in 2007, Twitter at the time received an award from the organizers, increasing its presence as a festival that showcases new trends in technology.



Japanese companies were also exhibiting, and this year,


the automaker Honda will experience "XR", a technology that combines virtual reality and augmented reality, while riding a mobility device that allows you to move by simply shifting your weight while sitting. In addition to holding an exhibition for the first time


, Sumitomo Metal Mining will also be exhibiting down jackets made from a material that absorbs near-infrared rays contained in sunlight and converts them into heat.