During the epidemic, this small program became popular! Tens of thousands of users in a few days! How to find business opportunities in crisis →
During the epidemic, those who were promoted to go online were not only asked for medical consultations, but online fitness classes and online education were also booming. What makes everyone unexpected is that after many activities are transferred online, there are also huge business opportunities in some unexpected places. For example, there is an explosive demand for students to check in daily.
Without a home, cloud teaching has become a new choice for teachers and students. In order to attract the attention of students and ensure that the communication does not drop, teachers also thought of many ways. The growing demand for online communication also provides opportunities for some entrepreneurs.
Li Xutang and Xu Bogang are preparing to meet investors for the first time in their lives. They are a little nervous and a little excited because they never thought that the small program that they and their friends used to do in their spare time two years ago would become a million A tool for communication between teachers and parents.
Small program developer Xu Bogang: The teachers around me said that they actually get off work every day, and it may take two or three hours to count the work submitted by students in the WeChat class group. The teacher sends some important notices through the class WeChat, and some parents put the important notices on top when they keep replying to them.
After finding the pain point, several friends spent three months of spare time to write a small program, initially to mainly solve the problem of homework submission after class. Until the beginning of January this year, 400,000 teachers and parents were using it. Unexpectedly, from the end of January, the number of new users added to a new high every day, rushing to 10 million within a few days.
Small program developer Xu Bogang: We did not expect that, especially during this outbreak, many teachers need to count the physical condition of the students every day, summarize the data and report it to the school. The statistical function of our small program just meets the needs of this teacher.
To their surprise, many teachers became their non-staff customer service, feedback on the use of the experience, put forward new needs, from the simple sending and receiving of notifications at the beginning to the submission of homework, to online limited time testing, the function continues to increase.
During the epidemic, many similar popular small programs were born due to changes in user needs.
Gu Haijun, Director of Industry Operation of WeChat Open Platform: Because the small programs during the epidemic are actually more relevant to the service, we see that three industries are growing rapidly, one is government affairs, the health code program of the epidemic, one is medical, and education. The cumulative number of users in each category during the epidemic is approximately 200 to 300 million.