A hot route for locals due to a decrease in the number of foreign tourists Sapporo Hotel New Corona April 15 14:32

In addition to foreign tourists, the number of domestic tourists has fallen sharply, and the accommodation business in Hokkaido is struggling. A hotel in Sapporo city has launched a new strategy to recover the number of customers. The target is local people.

At “Business Inn Norte” in Chuo-ku, Sapporo, the occupancy rate of guest rooms, which had exceeded 80% last March, has dropped to about 30% last month.

For this reason, this month we have launched a low-price plan that cuts the room rate by half. If you stay in a single room for more than 4 days in a row, it will cost 2000 yen per day, and you will get free coffee as well as breakfast. The main target is the people in the suburbs of Sapporo, who want to avoid the so-called "3 denseness" when commuting by train.

In addition, the manager himself goes around with local companies in an attempt to appeal the new plan to people in a wide range of industries. Among them, the local taxi company handed out a leaflet with detailed plan contents to the person in charge and appealed that employees and customers could use it easily. As a result, we received cooperation from the company and were able to put leaflets in the taxi.

Akiko Usawazawa, a taxi company, said, “If a hotel knows how well it is planning such a project, it can be communicated to passengers, and if you put a leaflet in a case that puts an advertisement in the car, it will be an advertisement. I would like to survive while working together. "

In the future, the hotel plans to visit more than 15 locations centering on companies in Sapporo. Chihoko Sasaki said, “In the situation that inbound is not expected for the time being, domestic customers are not able to come by the government's emergency declaration, so people in Hokkaido are the target. But I want them to stay for a long time and recover the depressed operation. "

While the movement of people is restricted due to the spread of the new coronavirus, there is likely to be more and more movement among hotels to find a way for local people to use it.