As the number of foreign tourists visiting Japan using Narita Airport increases rapidly, the Narita Airport Company has decided to establish a new company to attract foreign tourists to the area surrounding the airport.
According to the airport company, the number of foreigners using international flights at Narita Airport has rapidly increased as border measures against the new coronavirus have been eased, reaching over 16 million last year, the third highest number on record due to factors such as the weaker yen. became.
On the other hand, according to a summary by the Japan Tourism Agency, the average number of nights per prefecture per foreign traveler from July to September last year was over 10 nights, while the national average was over 10 nights in Chiba. In the prefecture, the number of nights is significantly lower at 0.7 nights.
The Narita Airport Company will establish a new company this month to promote the attraction of foreign tourists, as the area around the airport has become a transit point because it is unable to attract overnight tourists. I did.
The name of the new company will be ``Plus Narita Lab,'' and from the new fiscal year onward, staff will travel to surrounding areas to plan tours that include overnight stays, and to develop and sell products using local products. Masu.
The airport company said, ``We would like to take advantage of the fact that the airport is used by many foreign visitors to Japan, and work to make the airport a catalyst for regional tourism.''