Dubai Gold and Jewelery Group reported that during its 25th Dubai Shopping Festival campaign, more than 200 winners won gold coins worth 4 million dirhams. Noting that the campaign, which lasted for five weeks, aims to raise the level of shoppers' experience, in addition to surprise shoppers with 75 coins as daily prizes.

The group stated in a press release today that it granted the winners more than 3000 commemorative gold coins with the slogan "Dubai, the city of gold" during the 25th Dubai Shopping Festival campaign.

In this context, the Chairman of the Board of Directors of the Dubai Gold and Jewelery Group, Tawhid Abdullah, stated: “Our campaign for the 25th year of the Dubai Shopping Festival was a deliberate initiative and I am happy that we concluded another successful promotional campaign for the largest shopping festival. There were some unexpected factors that influenced On total sales during the second half of the shopping festival, but despite the challenges, the final results were noticeable. ”

"Our campaign has maintained a continuous momentum in the gold and jewelry sector, and this has translated into an increase in the average value per transaction compared to during the previous three months. There were many tourists from the Asian subcontinent, the Arab world, and Europe among the buyers, which is an encouraging sign." We will continue to launch innovative campaigns to keep the jewelery shoppers rewarded in the city of Gold. "

For his part, Vice Chairman of the Dubai Gold and Jewelery Group Chandu Seroya said: “As a group, we understand that some factors cannot be controlled. Such as the increase in gold prices, unstable weather conditions, Iranian-American tension and low flow of tourists for various reasons, jewelry sales witnessed a decline in the middle The campaign. However, the total sales recorded at the end of the campaign are very promising. Although the price of gold has shown an upward trend during the past few weeks of the campaign, the sales percentage was reasonable due to the amazing prizes and the value offered.

The last drawing for this season was held on the second of February in the presence of Mr. Fathallah Abdullah Fathallah (Director, Dubai Economy) and members of the Board of Directors of the Dubai Gold and Jewelery Group.