The explanation behind Qatar's choice: "Wants to be liked in the world"

Twelve years ago, it was clear that Qatar would host the World Cup.

Since then, the country has been under scrutiny.

Audits have led to criticism of Qatar's lack of respect for human rights, labor law issues and freedom of expression.

So what does Qatar want to gain from hosting the championship?

In this week's Agenda, Simon Chadwick, professor of sports industry, answered the question.

Hear Simon Chadwik's analysis in the player above.