The longtime head of the German Football League (DFL), Christian Seifert, revealed the secret of the name of his streaming platform at the SPOBIS sports business congress.
It will be called DYN - pronounced "Yours".
“A new home for the fans.
DYN.
no show
No bill.
Only the power of sport,” said Seifert.
The new platform will be launched in summer 2023.
The former chairman of the DFL management board, who launched the new company "S Nation Media", continues: "I like it when brands have a story, I don't like purely artificial names.
We've been looking for a long time, there's a lot in sport.
We found what we were looking for in 1873 – that was when the first physical unit of force was defined.”
"Provide structure"
The new sports streaming service DYN, a joint venture with the financially strong Axel Springer Group, had already caused a sensation in the past few weeks and months.
Seifert had brought the rights for the federal leagues in table tennis (TTBL), volleyball (VBL), basketball (BBL) and most recently handball (HBL) into his portfolio, only the German Ice Hockey League (DEL) refused.
“HBL fans know where they can get the league for less than 15 euros in the future.
If we succeed in convincing international providers, then handball fans will find their entire sport on one platform,” said Seifert.
They want to “provide structure”.
The demand takes place during the week, "not on the day of the game," says Seifert: "The basketball EM with its enormous demand was created by the media through daily reporting by the media.
Demand was also created through its presence in the public media.
In the end, four million people watched.”
His purpose is clear.
"We want to bring these sports much more into the middle of society - also with ARD/ZDF.
That would get quite a bit of acceptance in the sports, I think," said the 53-year-old.