- You said not so long ago that figure skating in Russia is a much tougher thing than show business. Can you explain what you mean?
- Of course.
In Russian show business, there are both public and unspoken rules that everyone obeys in one way or another.
If the rule suddenly stops working, a revolution happens.
Suppose someone undeservedly received some kind of award - this is discussed quite openly, and people are not afraid to raise such topics.
The person who received this award may begin to boo - in a word, the situation begins to improve one way or another.
I have been brewing in this whole story for more than 17 years and in general I can say that the vast majority of music awards are awarded in show business on the basis of merit, and not as a result of some secret intrigue.
If you're in streaming and number one radio, it's impossible not to recognize your success.
In general, show business is a rather difficult story.
But when I came to the sport, all my previous experience seemed, as they say, a slight fright.
Women's figure skating is scarier.
“I thought it should have been the other way around.
- So it seemed to me too: well, what, really, can I face in sports?
What can be simpler and more honest than sports?
Faster, higher, stronger - and you won.
But in relation to figure skating, this turned out to be an illusion.
For some, for example, the judges stubbornly see the wrong edge or under-rotations, while for someone exactly the same edges and under-rotations go unnoticed.
Why?
What about the components?
This is generally a separate song.
Isn't it logical that the rules should be the same for everyone?
How can you get dozens for components if the athlete piled on during the program?
It turns out that the one who has more rights and more weight wins.
The performance of an athlete, the quality of his skating become secondary in this scheme.
- It seems to me, or is this a stone in the garden of Eteri Tutberidze?
- Why is she here?
These are rather questions to Alexander Lakernik - he invented this system.
Previously, everything was clear: if you fell, even jump out of your pants, you can no longer get a grade of 6.0.
And now the system allows you to fall and get a ten for the components.
Is it fair?
I think not.
In principle, I have lived to the age when you can afford to tell the truth, regardless of who it is addressed to.
As for Tutberidze, all last year's stories, all my disagreements with one or another of her actions do not cancel the fact that Eteri Georgievna is not only a cool coach, but also a cool manager.
She raised women's single skating to an unattainable level, built a unique system.
It would be foolish not to acknowledge this fact.
But other schools are not standing still.
Other coaches have appeared who build their training systems in the same way, invest in athletes a huge amount of their own strength, nerves, time, and attention.
Children jump ultra-si in the same way, achieve results.
Therefore, I want the competition, especially in women's skating, to be as fair as possible.
- Why exactly in the women's?
- Because neither men nor sports couples have such a concentration of undercurrents, squabbles and intrigues, as in women's skating or dancing.
I say this as a person who has been watching all these processes very carefully for all five years that the Plushenko Academy has existed.
Those intrigues that existed in figure skating during the confrontation between Alexei Yagudin and Evgeni Plushenko are just baby talk compared to what is happening on the women's ice now.
- When a young specialist is just starting to work, he is constantly infringed in some way: his students are taken away from him, judges do not work for him. All coaches go through this in one way or another. Maybe this is just some effect of delayed justice and you just need to wait in the wings? After all, the same Sasha Trusova or Alena Kostornaya returned from Plushenko to Tutberidze, primarily for judicial resources, and not at all because they lacked something.
- The whole story with the transitions of girls from Tutberidze and back happened, I think, is somewhat premature for our academy.
That's why it ended like this.
Now, for example, we clearly distinguish between the groups with which Evgeny works personally.
They are called - EB1, EB2 and EB3.
In one of these groups, nine athletes jump quadruple jumps and triple axels, and they learned this from our team.
What is good about the Tutberidze system: it has collected the best of the best, who flock to the school from all over the country and wage a continuous struggle among themselves to become number one.
We do not have such a huge flow.
Now 98 children are training at our site in Gorki-10, of which, at best, a fifth can be called super talented.
Despite this, we treat each child with the utmost care.
The same Nikita, Sofia and Kirill Sarnovsky, like Sonya Titova, came four years ago, Sonya Muravyova has been skating for the third year, she has been jumping a triple axel for a year now and is learning quadruple jumps.
It is clear that children feel care for themselves, sometimes they ask for something, and we try to satisfy these requests.
This is mostly my task, as one of the founders and investors, to develop the school, marketing, PR, and attract sponsors.
Thanks to the latter, all our talented children have advertising contracts, including individual ones.
Do not forget that we do not have a state, but a private school.
It is much more difficult for private schools to stay afloat: their own ice is very expensive, electricity costs are crazy.
Not so long ago, I talked with Ilya Averbukh, he also noticed: they say, it’s not profitable to take on such a business.
- Well, from a business standpoint, this is really categorically unprofitable. Why do you need it? Eugene, in his recent interview, called the cost of the academy the price of a dream. But you, as the business manager of the entire project, must have some final and at the same time unprofitable goal?
- Our academy is already unprofitable - we have reached zero.
In general, I want to realize just a business idea, and not just my husband's dream.
At the moment, Evgeny and I are investing our own funds in the construction of sports arenas, now we have completed a number of large halls, and in August we will officially open a hotel for athletes.
Now they already live there, and everyone really likes that it is only 50 meters from the hotel to the arena.
In the future, I would like to make some ideal model on the basis of the academy, and then transfer all this into a franchise system.
There is already interest in making a similar complex in St. Petersburg, where there is already a school that Evgeny opened together with Roman Rotenberg, in other cities of Russia.
Create figure skating centers where children could practice according to the Alexei Mishin system, according to the Plushenko system, where coaches would come for training, bring their students to the training camp.
And so that it becomes a single network.
- Can such private schools be profitable?
- Figure skating, unfortunately, cannot be profitable in principle if there are no hockey schools under it, the Night League does not play, and tournaments are not held.
In Moscow, just for this purpose, we are building arenas with stands.
We declare absolutely all our income, pay taxes, all the coaches of our school and other staff officially receive a large salary - in this regard, from the very beginning I was categorically against the “envelope” system, I think that it has become obsolete back in the 1990s.
Accordingly, people can take loans and feel protected in a certain sense.
I myself have never worked in the state system, which is probably why the mechanism by which our business is now being built is completely clear to me.
The main principle is that if I myself grow and develop as an entrepreneur, then the people who work with me in the team must also grow.
Therefore, in fact, I am so proud to say that we have reached zero: for the first three years it was a complete minus and a continuous infusion of our own money.
— Due to what expenses are beaten off now?
- Due to the accommodation of athletes at the academy, a permanent system of fees, hockey.
In the future, they will fight back at the expense of the school system.
It's like a network of World Class fitness rooms: if you have one club, it's not profitable.
If there are many clubs in a single system, this is a completely different story.
In general, my idea is not only about sports, but also about recovery.
At the beginning of next year, we plan to open a public school on Vostryakovskoye Highway, led by Vladimir Lelyukh, who had previously worked at Khrustalny for a long time.
Children will have the opportunity to come to classes three times a week for money that is quite symbolic for figure skating - about 10-15 thousand rubles a month.
There is a very large residential area, so the demand for available ice should also be high.
We want to create elementary training groups at this school for three or four hundred children, and the most talented ones will later be transferred to our sports groups, where, as I said, everyone will have either grants or individual sponsors.
- Where is the guarantee that the most talented children will go to the Plushenko Academy?
There is no such guarantee, of course.
They can just as well go to Khrustalny, CSKA, the Figure Skating Army, somewhere else.
I understand very well: if we suddenly start losing to these schools in the coaching staff or management, the athletes will really start to disperse, no contracts will keep them.
There are no contracts in our country that cannot be violated.
Not to mention, you will never force a child to train against their will.
Contracts only work when it comes to big athletes.
If this is a child whose parents for some reason ceased to be satisfied with the coach or the conditions, are we going to sue for 300 thousand or 500 thousand rubles spent on this child?
No, of course not.
- Why are you even puzzled by finding additional financial support for athletes who skate with you today and go to other specialists tomorrow? What difference does it make to you whether people bring you sponsorship money or their hard-earned money?
- You can’t even imagine how often you hear this question from our friends with Eugene.
Like, what is our interest?
It would be fine if they asked for money for the academy, but not for each of the athletes.
- Well, I'm talking about the same thing.
- It really happened in our country that individual sponsors pay for children and skates, and costumes, and tackles, and fees, and permanent residence at the academy, if necessary.
Why are we doing this?
You know, I somehow quite by chance saw how one of the women, whose daughter is studying at our academy and is really very talented, brings her child to training by hitchhiking.
They land on the highway and walk to the skating rink in the snow, in the rain, in the cold, in the blizzard.
And they return home the same way.
I can't describe how I felt looking at this.
I thought that if I myself found myself in a similar situation, I would probably remember for the rest of my life anyone who helped me.
- For some reason, it seems to me that not all parents are able to appreciate everything that is presented to their children by you.
- This also happens.
When you see that people take some things for granted, and even dissatisfied, the desire to help, to be honest, decreases.
But another feeling is much stronger: when you see a talented child and understand that it is in your hands to give him the opportunity to realize his dream, you really want to do it.
- Doesn't it break you that the well-being of many families is built on the very hard work of their own children, but at the same time the children themselves are absolutely powerless and legally have no right to vote?
“I'm afraid you greatly underestimate the children of today.
In our shows, for example, a fairly large number of juniors and very small skaters skate, and it can be completely impossible to tell a child that he will not be involved somewhere.
Another question is that I would start signing some contracts with children, or rather, with their parents, no earlier than 14 years old.
At this age, athletes already clearly understand what is happening, they begin to feel responsibility, which in the same way cannot be forced on a child.
What could we do with the same Nastya Zinina, who kept saying that she would jump, despite the leg injury and all the prohibitions associated with it?
So she jumped to much more serious problems.
And in the end, the head coach is always to blame for this - Evgeny Viktorovich, who, by the way, was terribly worried about this whole story.
Especially when he found out that Nastya was rolling up with the coaches, whom he once kicked out of the academy.
One - for beating a child on the ice, the other - for systematic drunkenness.
The girl is really amazing.
And the parents are wonderful, intelligent people.
- Which exit?
- Only one: to establish very strict rules in the academy in terms of sports discipline and submission to the coach.
It is impossible for a child to control the process.
- Didn't Sasha Trusova, training with you at the academy, manage the process?
— No, this has never happened before.
- Often you have to deal with parents who take their children to Plushenko only because they know: will they give money here?
“I wouldn't say.
There were several stories.
There was a case when a girl came after an injury and her parents said right away that they were not going to pay for anything themselves, since their daughter is a star and this must be taken into account.
In such cases, Zhenya has a standard answer: there is only one star in the Plushenko Academy - it is himself.
If you become Olympic champions, you will also be stars.
Eugene refused the girl, by the way.
I put a subscription for 50 thousand rubles in front of my parents and said: “If you want to study under these conditions, I will be happy to train your daughter.”
And free training, like an individual sponsor, must first be earned.
How the same Sonya Titova, Kirill Sarnovsky, Sonya Muravyova, Veronika Zhilina and our other athletes deserved them.
- Many famous athletes, like coaches, leave the sport with the feeling that they were not given enough: money, attention, power, support from government agencies ... Theoretically, Plushenko could also have this feeling: four Olympics behind his back, with each of which he returned with a medal, ten victories at the world and continental championships, and at the end - a lot of injuries and the need to build his life from scratch. You, as the closest person, it did not hurt?
- You know, when we first received a state grant for our show this year, everyone wrote about it, as if something out of the ordinary had happened.
Although Tatyana Navka and Ilya Averbukh previously received exactly such grants for their shows.
That's right, especially now that skaters don't have the opportunity to earn money by skating in shows abroad.
For example, until this year, Zhenya went to perform in Japan every spring and summer, plus he took his show to Italy, Spain, Germany, the Czech Republic, Slovakia ...
In fact, we are very grateful to the Presidential Fund for Cultural Initiatives for the fact that people have found an opportunity to support us, and we are trying to work out our grant very powerfully: we invest a lot of money in production, in figure skaters, and attract professional artists.
Zhenya is generally a great patriot in everything that concerns our country.
This is noticeable even in the content of our shows: “Cranes”, “Polyushko-Field”, “Stand Up ...”, “Russia-Russia”, “The Nutcracker”, “Fussy Horses” by Vladimir Vysotsky, “I love my Motherland to tears” performed by Sophia Sarnovskaya ...
As for your question, I will remember for the rest of my life one of the first conversations with Evgeny's mother, Tatyana Vasilievna.
When we first met, she asked: “Do you know why he became what he became?
Because he gnawed the earth, he wanted to become the best, and I constantly said that no one would ever bring him anything on a silver platter.
That if he wants to achieve something, he must achieve it only with his own work.
It seems to me that thanks to those mother's words, Zhenya never expected to be given something.
It’s just that as a coach it’s hard for him now: he grew up in a system where a fall on the ice meant that you lost.
That system, although now called imperfect, in a certain sense, it was much more honest than the current one.
- As Tarasova likes to repeat, a fall is not an obstacle to victory.
- Well, it’s hard to argue with Tatyana Anatolyevna, she is a guru.
It's just that gurus make mistakes sometimes.
- Do you now mean the not too flattering assessment that Tarasova expressed regarding the prospects for your son Sasha?
- Well no.
I just think that not a single person is immune from erroneous statements.
Do you know why I have always treated and will treat Tarasova in a very special way?
Because in her life, only figure skating has always been the main thing.
Everything else, it seems to me, was very much relegated to the background.
In addition to Tarasova, I can name only one such person in figure skating - this is Yuzuru Hanyu.
Yes, he is much younger and still an active athlete, but his whole life is subordinated to ice in the same way - there is simply nothing else in it.
You can argue as much as you want, whether it's good or bad, right or wrong, but for me personally, such dedication causes enormous respect.
- Perhaps you should have found an opportunity to invite Tarasova to your academy, as you invited many other coaches?
- Before our skirmish on the Internet about Sasha, Evgeny discussed this with her, they were constantly in touch.
But I have to explain one thing.
When they say: “Husband and wife are one Satan,” this definitely does not apply to Eugene and me.
We often have different opinions, especially regarding sports.
And then Zhenya tried to explain to me that Tarasova was right in her own way when she said that she did not see any special inclinations in Sasha.
That he himself did not stand out for anything special at the age of ten, until he fell into the hands of Mishin.
Yes, he jumped great, but it was Mishin who made him that Plushenko.
I just had mixed feelings.
With all due respect to Tatyana Anatolyevna, as a mother, I categorically did not understand her.
We were just then on a tour from nine cities, at Sasha's performances in Tula, Kemerovo, Gubkin, people got up.
Even if we assume that they did this solely to support the child, there are a fairly large number of specialists, including Mishin, Rafael Harutyunyan, Nikolai Morozov, Ilya Kulik, who note that even now Sasha looks like a copy of his father on the ice, he skates very well and grown up, shows incredible emotions.
Believe me, I am a rather critical person and I am able to understand that all these words are not spoken because we are Sasha's parents.
That's why I didn't hold back.
Although Zhenya still remained of the opinion that I got involved in that discussion in vain.
- I am surprised by something else: you, like no one else, know at what cost Plushenko's victories were given, what injuries he had to go through. At the same time, you do not completely exclude a similar fate for your son. Isn't it a pity to throw a child into these millstones?
- At one time, my eldest sons, thanks to sports, or rather, thanks to Zhenya, who simply fell in love with them in this occupation, have changed a lot in terms of discipline and organization.
Andrei plays golf professionally, Nikolai plays football, graduated from the Torpedo school, and now plays for the MGIMO team.
And just looking at them, I very clearly understood that sport, like no other occupation, is able to discipline boys, make them people with an active lifestyle, able to stand up for themselves.
Therefore, we sent Sashenka to hockey quite early: to be honest, it didn’t matter to me whether he would become a hockey player or figure skating.
At the age of four, my son even skated with us on his hockey skates in the Nutcracker show, after which he said that he wanted to skate on figured blades, like everyone else.
That's how he began to train, although for the first two years Evgeny almost did not train him - he was almost constantly busy in his own shows.
Now he is on the ice every day, from morning to evening, including almost all weekends.
When I see all this and remember about 17 surgeries my husband had… But Zhenya really loves skating, misses the ice if there is a break.
The fact that at the age of 39 he makes 20 Bedouin jumps in a row, and in each show he performs five or six triples without breaking a single element, you see, says a lot.
What is it like to live with an outstanding person?
- You have to keep adjusting.
We are both with characters, but I clearly feel certain boundaries: I never get into my remarks with regard to Zhenya's work as a coach.
I can give advice on the program, dresses, image, if they ask me about it, but this does not mean at all that the dress will be changed if I did not like it.
Zhenya, by the way, has a peculiarity: he is best able to work only in a male team.
At the same time, you will never hear a swear word from him.
I can afford to be strong, he is not.
That's what my parents taught me.
In our family, it is he who is an island of stability and tranquility.
One word - Olympic champion.
- Eurovision 2008 with the participation of Plushenko and Bilan. Was it an image project for you or exclusively commercial?
It's hard to separate here.
We made a lot of money back then.
Many of my colleagues in show business were skeptical: they say that they don’t enter the same river twice.
But we did it.
In 2006, Dima Bilan and I lost in the final to the Finnish hard rock band Lordi, after which everyone began to joke that we were the first among people, and second among monsters.
This was the first huge money that I earned as a producer, and the first huge popularity that fell on Dima and me.
And in 2008, I came up with the idea with plastic ice, realizing that no one else could repeat this idea.
Whoever tried it would be 100% plagiarism.
- At that time, you and Plushenko already knew each other, if I'm not mistaken.
- Yes.
We met in January 2007 at the Russian Winter festival in London, where I came with Bilan, and Zhenya represented the application for Sochi-2014.
But then none of us thought about Eurovision.
- Do you think it is possible to come up with a project of this magnitude in figure skating?
- Actually, there is an ice "Oscar".
- Which never turned into a significant event due to the pandemic.
- In order for such a project to become significant and successful, it must look like an Oscar - without any discounts on whether it is ice or something else.
Any project can be made spectacular and large-scale — it only takes three things: desire, a cool creative team, and funding.
There should be a beautiful, memorable opening, closing, these ceremonies should all be expected.
Voting is a different story.
Just to gather people and announce who is the best coach, the best athlete or the best rookie is, sorry, not an Oscar.
But there are many events that can be promoted globally.
It can be both a professional championship and a jumping tournament - in this regard, Channel One has already launched a very good story.
It's simple and needs to be tweaked and improved.
- Now in Russia there are several bands touring the country: Averbukh, Navka, Plushenko. Isn't it difficult to share the glade of ice show business?
- Answer you honestly?
With Tanya, of course, it is difficult to fight.
Although the word "fight" is probably the wrong word here.
It's just that while Tanya was not on this market, we naturally earned much more.
Yes, and Ilya Averbukh, I believe, was more comfortable in all respects, until there was Plushenko.
This is normal: when a new and very high-quality player enters the market with good sponsors, support and, accordingly, opportunities, this cannot but affect the overall business.
Now, I would say, each of us has our own niche, although such times as in 2016 and 2017, when we collected a full 23 Olympic with the Nutcracker for two seasons, are already, most likely, will not.
The number of shows, the number of viewers is decreasing.
Unfortunately, there are not more of those who go to ice performances.
Most willingly, people go to shows around the New Year or to purely sporting demonstrations after major tournaments.
At this point, demand almost collapses.
If now a fourth major player suddenly appears on this site, I'm afraid that the market simply will not stand it.
By the way, you know what's interesting?
Now all of a sudden there are calls and requests from foreign managers.
That is, all promoters are slowly returning: they managed to understand that a show without Russians cannot be successful by definition.
The spectator is not coming.
- How did you manage to get Alexander Trusova into your show, despite the fact that you, to put it mildly, are not friends with her coach?
- I have a very good relationship with Sasha and her parents, despite her departure from the academy.
Eugene then reacted more emotionally, because he was really upset by the result of the World Championship in Stockholm, where Sasha was third.
But the more I think about that situation now, the more I am convinced that everything in our life should happen on time.
Perhaps then they simply did not have enough experience, or maybe some kind of life wisdom.
It just becomes clear now, when experience is gained with each new tournament, with each season.
Что касается Трусовой, лично мне очень нравится её характер, и, возможно, как раз поэтому между нами никогда не возникало никаких проблем. Я очень жалела, на самом деле, что Саша, которая была готова выиграть чемпионат мира в одну калитку со своим звездопадом четверных, взяла только бронзу. Возможно, сыграло свою роль стечение обстоятельств или слишком большое разочарование тем результатом в Стокгольме, не знаю.
— Разочарование тогда действительно было велико, причём с обеих сторон.
— Мне, наверное, проще, поскольку я не тренер, а просто очень люблю Сашу. Вообще люблю людей, которые преодолевают себя, преодолевают обстоятельства. Трусова в этом плане уникальна. За те 15 лет, что я нахожусь рядом с Евгением, второй такой спортсменки не встречала. Есть настырные, есть упёртые, есть талантливые, но чтобы эти качества сочетались с невероятной способностью пахать на тренировках — это совершенно исключительный вариант. В каких-то вещах она ещё ребёнок — собаки и всё такое, — но при этом она настолько по-взрослому стремится ко всему, что помогает ей расти, что у меня это вызывает только восхищение. Когда я говорю, что для меня Трусова — настоящая олимпийская чемпионка, вкладываю в эту фразу всё то, о чём мы сейчас с вами говорим.
— Прекрасно вас понимаю. С учётом всего сказанного Саша действительно заслуживала олимпийской победы больше, чем кто-либо другой. Как и Евгений Плющенко в 2010-м.
— Так для меня и Плющенко по сей день — настоящий чемпион тех Игр. Если вспомнить, какая безумная популярность была у него после Ванкувера… Стоило поставить фамилию Плющенко на афишу, билеты просто сметались — что в Японии, что в Корее, что в Европе. Всё продавалось подчистую, и никого из менеджеров вообще не волновало, будет в их шоу кататься Эван Лайсачек или нет.
Так и Трусова. Именно она сейчас хедлайнер нашего шоу, как и Евгений. Когда Саша прыгнула свои пять четверных в Пекине, но не стала первой, я, помню, повернулась к Жене и сказала: «Она станет самой популярной фигуристкой в России». Именно за ней наблюдал весь мир. Это просто невероятно, что она сделала.
— Уже много лет хочу спросить вас вот о чём: как такой крутой профессионал в области пиара, как вы, мог не просчитать ситуацию Сочи-2014, когда Плющенко из поистине народного героя в одночасье превратился в самую критикуемую персону российской сборной? И как вообще можно было допустить столь бездарный сценарий снятия Евгения с личного турнира?
— Если бы это действительно был сценарий, я бы, поверьте, просчитала его до мелочей. Беда в том, что случившееся вообще не получилось предугадать. После командного турнира Женя подписал все документы о снятии, все они сохранены по сей день. Но в три утра следующего дня, сразу после допинг-контроля, нас вытащили на совещание. У меня до сих пор та картина перед глазами стоит: Алексей Мишин, Александр Горшков, и звонит Виталий Мутко — и все они говорят, что ситуация безвыходная и нужно участвовать. Женя пытался возражать — у него были страшные боли. И всё-таки его уговорили.
Как потом сказал хирург Илья Пекарский, который оперировал Женю в Израиле, если бы муж не снялся после разминки, а пошёл бы катать программу и упал, он, скорее всего, умер бы прямо на льду. Женя потом и сам признался, что боль была такой, что он толком не понимал, что с ним происходит. Наверное, я здесь тоже виновата: нужно было любым способом отговорить Евгения от выступления. Но ему слишком сильно внушили, что только он один способен выручить команду.
— Получается, слова Плющенко в микст-зоне о том, чтобы болельщики не расстраивались, что он обязательно попрощается с ними в рамках своего шоу, которое начнётся сразу после Игр, были следствием шока?
— Мы все были в шоке, даже ещё не зная, что у Евгения сломался один из четырёх шурупов, которые держали конструкцию искусственного полимерного диска. То, что муж откатал весь командный турнир и был вторым в короткой программе после Ханю и первым в произвольной, для меня вообще сродни подвигу. Ну а когда произошло ЧП, все мы оказались в состоянии полной прострации. Поэтому вместо того, чтобы сразу увезти Женю в больницу, зачем-то выпустили его из раздевалки в микст-зону.
— Несколько лет назад вы то ли в шутку, то ли всерьёз произнесли фразу: «Если обо мне перестанут говорить, это конец». Сейчас это актуально?
— Вообще-то я даю очень мало интервью — не пришла ни на один YouTube-канал за последние два года. И не разделяю позицию, что любое упоминание, кроме некролога, — это реклама.
— Тем не менее вы прочно входите в топ самых цитируемых женщин в России, так или иначе находитесь на виду, как и ваши многочисленные проекты. Постоянно присутствовать в медийном пространстве в качестве обсуждаемой персоны — сознательная стратегия или данность, с которой просто приходится мириться?
— Я ведь абсолютно ничего не делаю для того, чтобы меня обсуждали. Но люди постоянно придумывают какие-то поводы для того, чтобы в очередной раз перемыть мне кости. Допустим, выставила я на своей странице в соцсетях видео новой гардеробной. Многим ролик понравился, кому-то — нет, но на странице тут же появляется возмущённый комментарий: «Почему вместо этого вы не поможете больным детям?»
Во-первых, я помогаю. Причём не только больным детям, но и талантливым спортсменам — все это знают. Только для фонда Натальи Водяновой за все эти годы при помощи нашей поддержки с Евгением и Димой Биланом мы собрали более €3,5 млн. И этот список можно продолжать. Во-вторых, с чего вдруг кто-то считает себя вправе решать, как именно мне тратить деньги, которые я сама же заработала? В конце концов, моя новая гардеробная — это тоже мой проект, пусть домашний. Благодаря подобным проектам ко мне приходят новые рекламодатели, я зарабатываю на этом дополнительные деньги.
Могу сказать, что до начала военной операции на одной только рекламе в запрещённой ныне сети я зарабатывала $1 млн в год. Сейчас у меня идёт огромное количество рекламы, связанной с ремонтом, потому что мы постоянно строим какие-то объекты. Иначе говоря, всё, что бы я ни выставляла на публичное обозрение, так или иначе связано с бизнесом, кроме семейных и личных фото. А люди искренне полагают, что всё это я делаю ради собственного пиара.
Какие-то вещи меня искренне удивляют. Например, когда мы были в Сочи и Краснодаре, пришли 2,5 тыс. людей, чтобы получить мой автограф и сделать совместное фото. Это реально было удивительно. В очереди стояли взрослые, совсем маленькие дети, и я только диву давалась: откуда они все меня знают?
— Вы поэтому не появляетесь на публике без охраны?
— Одно время ходила. Но столкнулась с тем, что, если отказываешь кому-то в просьбе сфотографироваться — мало ли, не уложена, не накрашена, — люди не очень понимают твои доводы и порой просто не дают уйти. Откуда взялась эта популярность, я реально не могу объяснить, честно вам скажу. Я не актриса, не телеведущая.
— А не устаёте от того, что не можете позволить себе выйти из дома непричёсанной?
Why can't I?
At my construction sites, I am a foreman, a designer, and a supply manager - and I do everything myself, starting from the purchase of materials.
I don't care too much about how I look.
I jump on the floors together with the workers, lay out the layout of the tiles, draw models, hang pictures, curtains, treat them to something tasty.
The workers even once said that they thought that you ... but it turned out that you are so cool!
In general, I love people, I treat them with great respect, regardless of what profession they are engaged in.
But I will never tolerate it when those who are nothing either in the profession or in life begin to teach me or reproach me.