The effort to achieve things is always admirable

.

Each person has a different path to reach a position of relevance, leadership or exemplarity.

And I like to chat with them to confirm that nobody has been given anything for free, that they have to work, that they have put in many hours, that they have climbed many steps." To

José Calderón

, Spanish basketball legend,

current special adviser to the manager Cavaliers general Koby Altman

likes to chat about the journey from the stairs to heaven, about the art of climbing the steps to success, little by little, without skipping any.This is

what UNIQ by SNGULAR & KIA

.

The former player from Extremadura, a great conversationalist, has gone to the other side.

Subjected to questionnaires so many times after

14 years in the NBA

and a few in the ACB, from being the protagonist in the golden age of the national team, he now acts as the conductor of a space through which prominent figures in different areas of society have passed Spanish: the dancer

Sara Baras

, the chef

José Andrés

, the publicist

Toni Segarra

, the virologist

Margarita del Val

, the journalist Ana Pastor, the tennis coach Toni Nadal, the former basketball player (and good friend)

Pau Gaso

l, the musician

Carlos Jean

, the CEO of Santander,

Antonio Simoes

, among others.

Together, but not scrambled, they aim to inspire.

They are conversations that are not 'cooked' in the production.

"We have never cut. And there is no time limit either. We have ended up talking about unforeseen things and that makes it very natural."

I like to chat with these characters to confirm that nobody has been given anything, that they have to work, that they have put in many hours, that they have climbed many steps

José Calderón, Spanish basketball legend, driver of UNIQ


For an athlete with many concerns, trained to carry out professional work far beyond the courts, who never rested on his laurels, who fled from living on income after a magnificent career in basketball, now an advisor to the front office of the Cavs and before that in the NBA players union, U

NIQ brings you truly unique and magical moments

.

"I feel like one more fan. I'm curious to talk to them. I'm learning a lot because I never really know where the talk will go. I have my guidelines, but you don't know what's going to happen. I can have various topics more or less prepared for deal with ideas that occur to me on the fly.

José

, already in Spain with his family after completing much of the field work with the Cavs before the NBA Draft (June 23), does not know how to choose a favorite character "because everyone has given me a lot. They all seem interesting to me I

like to meet people and make brilliant people known for their work, but also naturalize the characters

We are all unique, we are people, we have all started with the same rules and we have had different paths to reach our goals. I am also interested in the day to day, the things that are not seen and perhaps the most important thing is to answer the question: why do you think you have come?

Christina of Peter

I like to meet people and make brilliant people known for their work, but also naturalize the character

José Calderón, Spanish basketball legend, driver of UNIQ

Now interview him.

As an interviewee, he never ran away from a topic, although he was always afraid "of the headline

. I have never been one to not talk about any topic, not to tell this or that, but I did take charge of the moment of communicating the messages, if it was opportune or It's appropriate to say this. I think you always have to know the tone to give things".

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