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Launch of the first 'daily' in Spanish
History We exceeded two million
Where to listen to us and subscribe?
All the episodes of
EL MUNDO
al día
are on the omnistudio website.
Also on Google Podcast, Apple Podcast, Spotify, Ivoox, Podimo...
With today's episode,
the daily podcast of EL MUNDO has exceeded the figure of three million views
.
He has done so with a chapter dedicated to the ERE case in Andalusia, the biggest corruption scandal in the history of democracy in Spain that this newspaper helped uncover.
'EL MUNDO al día'
, directed and presented by Javier Attard, was the first daily podcast of general information in Spanish, following the model of other references such as the
daily newspapers
of
The New York Times
and
The Guardian
.
In recent months,
it has established itself as a reference in audio in Spain
.
With the crisis of the PP and the war in Ukraine, its daily average number of listeners skyrocketed with a dozen episodes exceeding
50,000 downloads
.
The
days before
the Russian invasion, a special coverage began
, which would continue with the narration -through the newspaper's special envoys- of everything that happened on the ground.
In the episode Journey through Ukraine at War, we follow reporter Alberto Rojas on his three-week journey across the country.
From the quieter Kiev,
to the front lines
near Kharkov,
where we could perfectly hear the sound of Russian artillery
.
Since it reached two million views in April, 'EL MUNDO al día' has been treating the hottest topic of today every day,
in a different way and with all the tools that audio offers us
.
The Champions League of Real Madrid's comebacks, what lies behind the State of the Nation Debate -an episode made directly from Congress- or the NATO summit...
The data shows that it did
make sense to create a podcast for a newspaper
because it complements the objective of the medium: to bring the news closer to the readers.
In recent months,
we have traveled to the United States
to tell the keys to the mediatic and sordid trial between Johnny Depp and Amber Heard,
to Algeria
to explain the keys to their revenge against Spain, and we have analyzed the confirmation of the political change in Andalusia.
Those are three of the most listened to episodes in this period.
'EL MUNDO al día' continues its progress as a strategic bet of the newspaper
-it coexists with 'Las Cuentas Claras', the weekly podcast on economics-, with the aim of sneaking into the daily routine of
EL MUNDO
readers , through audio.
It came to reinforce the digital leadership of this title, which was also the first to launch its Tik Tok channel and the first among the big media to launch its payment model.
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