“It was too hot to eat during the Chinese New Year. When I went out to play, I wanted to find a herbal tea shop to relieve the heat. Unexpectedly, I discovered herbal tea and coffee.” Ms. Zhang, who had just returned to Foshan from Dongguan, found a restaurant called “Fangui” on Dianping during her weekend trip. "Herbal Tea" coffee shop, "The signatures are buffalo milk latte, monk fruit ice Cantonese style and turtle paste condensed milk latte. Many people in the store order them to check in."

  During the Spring Festival holiday, Guangdong’s characteristic “herbal tea and coffee” has become a new New Year experience for many people.

Meituan data shows that since the Spring Festival, the keyword search volume for "herbal tea and coffee" in Guangdong Province has increased by 470.6% compared with the same period last year. Among them, the sales of popular herbal tea and coffee "Luo Han Guo American" have increased by 766.7% year-on-year, and the sales of "Guiling Gao Coffee" have increased by 766.7% year-on-year. The year-on-year growth rate was 379.3%.

Popular herbal tea and coffee in Foshan (Source: Dianping)

  As a populous and economically powerful province in Guangdong, coffee consumption has become a common practice.

According to the latest data disclosed by Aiqicha, since 2023, more than 30,000 "coffee"-related companies have been added in Guangdong Province, ranking first among provinces and cities nationwide.

Many places in Guangdong have also launched new coffee categories and new business formats that integrate Cantonese food characteristics and lifestyle, bringing new coffee experiences to citizens.

Enjoy hot coffee and rice rolls in the morning, "rice rolls + coffee" has become a new Cantonese breakfast combination

  "A portion of rice rolls with egg and meat, a cup of American coffee, and a set meal for more than ten yuan, I woke up full." At seven o'clock in the morning, Mr. Liu, who lives in Cuizhu New Village, Xiangzhou District, Zhuhai City, went to the "Morning Roll Rice Rolls" at the street corner. Coffee shop" after breakfast.

"I need coffee to refresh myself at work every day. Now I can drink coffee while eating rice rolls. It's delicious and convenient."

  Mr. Chen, born in the 1990s, has nearly ten years of experience in making rice rolls.

In 2023, he started his own business again, integrating his past experience in the fields of Cantonese breakfast and lemon tea, and opened a rice roll coffee shop with his wife in a residential area in Xiangzhou District, Zhuhai City.

"Chinese rice rolls are for survival, and coffee is for life. I want to use innovative breakfast combinations to remind everyone that life is important."

  "Recently, many people have checked in to the store through Dianping. We are very surprised. We feel like we have become an 'Internet celebrity'. We are very happy to be recognized by consumers." Mr. Chen said that they have extended their business hours to 2 p.m. and We have added a set menu that pairs Cantonese staple food such as wonton noodles and scallion noodles with coffee. “I want everyone to have a one-stop experience of Cantonese food and coffee, and still feel that it is a great value.”

User reviews of Qizao Rice Roll Coffee (Source: Dianping)

  The new business format of "rice roll + coffee" has "swept" many places in Guangdong.

In addition to Zhuhai’s Gozao Rice Roll Coffee Shop, Jiangmen’s “Shidan Rice Roll Coffee Company” and Shantou’s “Honglang Coffee Shantou Rice Roll” and other shops have also launched a variety of “rice roll + coffee” packages on Dianping.

Meituan data shows that since 2023, the number of "coffee rice roll" related merchants in Guangdong Province has increased by 133.3% year-on-year, and the transaction volume of related merchants has increased by 1018.9% year-on-year.

Chaoshan Dancong American style, duck shit fragrant Dancong latte... Chaoshan specialty tea and coffee are well received by young people

  "If you travel to Chaoshan recently, you must try the special Dancong coffee." Ms. Pan came to Shantou from Hangzhou to watch the sea on the weekend, and unexpectedly discovered a drink made from coffee beans roasted by Dancong tea. "It is the same as what I drank in Zhejiang before. The taste of Longjing coffee is different. It’s not just coffee mixed with tea, but the coffee juice has a light tea aroma.”

  Fenghuang Dancong is a specialty tea species in the Chaoshan area. It is known as the "perfume of tea" because of its unique fragrance and taste. Most residents in the Chaoshan area have the habit of drinking Fenghuang Dancong tea.

In recent years, with the popularity of coffee, many young people in Chaoshan have turned to drinking freshly ground coffee, which is faster to make and has a richer taste.

  "My family has been drinking a lot of tea since I was a child. During college, I fell in love with drinking and making coffee in Shanghai. After I came back, I wanted to try making a new coffee with Chaozhou characteristics. I thought of integrating the fragrance of Dancong into the mellowness of coffee." Ms. Deng After returning from his studies, he opened a cafe next to Chaozhou West Lake. "I personally prefer the taste of bubbles. I also tried adding Dancong tea with sparkling water and then coffee. However, some customers later said the taste was too niche, so I Personally prepared."

Various types of Chaoshan special Dancong tea and coffee (Source: Dianping)

  New types of coffee that incorporate Guangdong's regional characteristics are constantly being introduced, new coffee consumption scenarios that are integrated into Cantonese life are constantly emerging, and new coffee formats in various places have become a new experience for young people to check in and share.

Meituan data shows that since the Spring Festival this year, the sales volume of "Dancong American" products in Guangdong Province has increased by 248.3% compared with the same period last year during the Spring Festival, and the sales volume of "Dancong Latte" products has increased by 236.5% year-on-year.

  Industry insiders believe that with the emergence of new consumption scenarios that integrate into traditional lifestyles, such as rice roll coffee and market coffee, coffee consumption habits have "flyed into the homes of ordinary people."

The emergence of more new coffee categories and brands with regional characteristics will accelerate the growth of local consumption and highlight the new vitality of consumption.