Tiphaine Dubuard // Credits: NICOLAS GUYONNET / HANS LUCAS / HANS LUCAS VIA AFP 9:02 a.m., February 26, 2024

There are only a few days left to take advantage of major promotions in supermarkets on hygiene products in particular.

On Friday, the Descrozaille law will come into force and will limit discounts to -34%.

This text aims to rebalance the balance of power between manufacturers and mass retailers, but above all it should have an impact on the purchasing power of the French. 

Only a few hours left before the end of more than attractive promotions in supermarkets and hypermarkets on non-food products.

From Friday, the Descrozaille law will come into force and limit discounts to -34%.

The text is supposed to rebalance the balance of power between manufacturers and mass distribution.

Above all, it should have an impact on the purchasing power of the French.

Europe 1 went to a supermarket in the Paris suburbs to meet consumers. 

On the shelves, alluring promotions are everywhere.

Two cans of laundry detergent for the price of one, less 40% on hygienic protection and up to 90% less on certain deodorants and perfumes.

Good deals are everywhere and Francine is taking advantage of them!

“Hygiene products are expensive! I take the products on promotion when there were big packages,” she says on Europe 1. But from Friday, no more big promotions on non-food products. 

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“It’s getting hellish”

The end of these reductions is difficult to pass on to consumers already stunned by inflation.

For some, it is even scandalous.

"It's becoming hellish! Life is becoming too expensive...We were already careful but now it's going to be even worse. I'm going to be even more careful", says Maria, a retiree.

Same incomprehension among Lydia, mother of the family.

“It’s really a shame… just look at my shopping cart, there are shower gels that we often buy,” she laments. 

On the supermarket side, we are already anticipating a drop in purchases of the rest of the products.

“Since inflation, our average basket has not increased. Our customers' budgets are constrained so they will inevitably cut corners on something else,” says Mélanie Bellard, the store manager.

In the coming weeks, the brand intends to carefully monitor changes in its customers' habits to better adapt its offering.