China News Service, Beijing, February 22 (Reporter Lu Shaowei) The "2024 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season" kicked off on the evening of the 22nd at Beijing Blue Harbor.

Beijing, Tianjin and Hebei will focus on new consumption scenarios and hold unique brand activities to boost consumption boom.

  This event is co-sponsored by the Ministry of Commerce of China, China Central Radio and Television, Beijing Municipal People's Government, Tianjin Municipal People's Government, and Hebei Provincial People's Government.

  Since the beginning of the new year, the popularity of ice and snow sports, national fashion consumption, etc. has continued to rise, and various emerging consumption scenarios have become popular.

In the launch month of the "Beijing-Tianjin-Hebei Consumption Season", Beijing-Tianjin-Hebei will deeply explore regional characteristic resources, promote the in-depth integrated development of specialty shopping, cultural tourism, and folk experience, and create new forms of "intangible cultural heritage + tourism" and "performing arts + tourism" .

Focus on characteristic consumption scenarios such as “the most fashionable”, “the most delicious”, “the most folkloric” and “the most romantic”, and strengthen the consumer brand matrix.

  The three countries will continue to strengthen and upgrade consumer product brands, gradually cultivate a number of brand consumption clusters integrating commerce, culture, leisure, tourism and catering, and jointly roll out the "Beijing-Tianjin" integrated business innovation, cultural creativity and technology empowerment. "Ji Youli" special product.

  Major business districts, key commercial enterprises, and theme districts and parks in the three places carry out a variety of brand promotion activities based on their own characteristics to provide consumers with a variety of consumption and experience choices.

Many supermarkets have launched promotional activities such as instant discounts, lottery draws, and instant rebates upon purchase, covering food, cultural tourism, home appliances, transportation, automobiles, etc., benefiting consumers.

At the same time, a number of e-commerce platforms and financial institutions actively participated in the "Beijing-Tianjin-Hebei Consumer Season", joining forces with supermarkets, restaurants, gas stations, etc. to independently issue multi-category consumer coupons and jointly start a feast of "buying, playing, traveling and eating".

  The reporter learned that this year, Beijing will focus on "stimulating potential consumption", "cultivating and expanding new consumption", and "stabilizing and expanding traditional consumption". Starting from the consumption season launch activities, Beijing will implement a series of consumption-promoting policies and issue a batch of "Beijing Lottery Lottery". ·Green” consumer coupons, launch a reward policy for enterprises in the wholesale and retail industry, continue to implement policies to encourage the launch of first stores, support the quality improvement of business districts, and high-quality development of commercial pedestrian streets, and introduce policies to promote the high-quality development of the catering industry, a dual-wheel "policy + activity" Drive and support the construction of international consumption center cities.