China News Service, February 18 (China News reporter Li Jinlei) The streets are bustling, shopping malls are crowded, scenic spots are crowded, many indicators such as the number of Spring Festival trips and total travel expenses have reached record highs... During the Spring Festival holiday that just passed, travel and tourism The market is booming, demonstrating the "hot" vitality of China's economy.

  On February 17, tourists walked out of the Palace Museum in Beijing. During the Spring Festival holiday, Beijing’s tourism market is booming. Photo by China News Service reporter Jia Tianyong

The steamy Spring Festival! 474 million tourists hit record high

  The eight-day Spring Festival holiday gives you more time to go back home for reunions and travel, making mobile China even more exciting.

  Data from the 2024 Comprehensive Transportation Spring Festival Transport Work Special Class shows that from February 10th to 17th (the first to the eighth day of the first lunar month), the total number of cross-regional personnel movements in the whole society was 2.293 billion.

  Affected by various favorable factors such as policies, supply, and publicity, urban and rural residents' willingness to travel has increased, and many indicators such as the number of trips and total travel expenses have reached record highs. According to calculations by the data center of the Ministry of Culture and Tourism,

there were 474 million domestic tourism trips across the country during the eight-day Spring Festival holiday, a year-on-year increase of 34.3%, and a year-on-year increase of 19.0% over the same period in 2019; domestic tourists spent a total of 632.687 billion yuan on travel, a year-on-year increase of 47.3% , an increase of 7.7% on a comparable basis compared with the same period in 2019; there were approximately 6.83 million inbound and outbound tourists, including approximately 3.6 million outbound tourists and approximately 3.23 million inbound tourists.

  The combined demand for returning home to visit relatives and leisure vacations has triggered a new round of travel consumption boom. Tickets for many scenic spots are sold out, and rooms in many hotels are hard to come by.

  Sino-Singapore Finance learned from multiple travel platforms that travel orders increased significantly during the Spring Festival holiday.

  Ctrip data shows that during the Spring Festival holiday, domestic tourism, outbound tourism, and inbound tourism blossomed, with significant year-on-year growth and exceeding the same period in 2019; domestic scenic spot ticket orders increased by more than 60% year-on-year, and overseas scenic spot ticket orders increased by more than 20% compared with 2019. 130%.

  Tongcheng travel data shows that air tickets, train tickets, and hotel bookings in popular domestic cities during the Spring Festival holiday all increased by more than 30% year-on-year. The peak flow of returning passengers begins as early as the eve of the Spring Festival, and popular destinations for returning home are concentrated in Sichuan, Chongqing and provinces and cities in central China.

  Qunar data shows that the number of air ticket bookings for travel during the first to seventh days of the Lunar New Year increased by 1.23 times year-on-year. Xiao Peng, a researcher at the Qunar Big Data Research Institute, analyzed that from the perspective of single-day travel volume, more people chose to fly on the second day of the lunar month (February 11) than those who returned home on the 29th of the twelfth lunar month (February 8). . People's original Spring Festival holiday habits have changed due to the extension of the holiday. The 8-day long holiday makes “traveling” replace “returning home” and become the protagonist of the Spring Festival holiday.

  On February 15, people visited the Harbin Ice and Snow World Scenic Area. Published by China News Service and photographed by Yu Kun

The Spring Festival where North and South interact! Ice and snow tourism and New Year tourism are very popular

  Southerners go to the north to see the snow, and northerners go to the south to escape the cold. This Spring Festival exchange between the north and the south is a major feature.

  Since December, the popularity of tourism in the popular "Erbin" has remained high. As of February 17, Harbin hotel bookings during the Spring Festival on the Qunar platform have increased three times year-on-year. Hotels in Shenyang and other places have increased by more than 4 times, and hotel bookings in Hulunbuir, Inner Mongolia have also increased by 3 times.

  In addition to Hainan, this year the southern cities of Xiamen, Fuzhou and Quanzhou have also attracted many tourists with their ancient cities, villages and intangible cultural heritage. Qunar data shows that as of February 17, Spring Festival hotel bookings in Quanzhou increased 2.47 times year-on-year and in Fuzhou increased 2.41 times.

  Ctrip data shows that during the Spring Festival holiday, inter-provincial travel orders accounted for 57%, doubling year-on-year. Popular cities for ice and snow tourism include Harbin, Changchun, Beijing, Shenyang, etc. The tourists mainly come from southern cities such as Shanghai, Hangzhou, Suzhou, Chengdu, Guangzhou, Shenzhen, Nanjing, Wuhan, Chongqing and so on. Popular cities for hot spring tourism and island tourism include Sanya, Haikou, Guangzhou, Shenzhen, Nanjing, Zhuhai, etc. The tourists mainly come from northern cities such as Beijing, Xi'an, Shenyang, Dalian, Tianjin, Zhengzhou, and Harbin.

  Regardless of the north or the south, the taste of the New Year is a common theme. Activities such as the New Year Lantern Festival, dragon dance performances, temple fairs, and intangible cultural heritage shows have become tourists’ choices for New Year travel. On the Ctrip platform, searches for the Year of the Dragon Spring Festival Lantern Festival doubled year-on-year.

  Tongcheng data shows that during the Spring Festival holiday, Mount Emei, Mount Huang, Datang Evernight City, Wudang Mountain and Taierzhuang Ancient City were the most searched for annual customs scenic spots in China. Among them, Xi'an Tang Dynasty Evernight City recreated the Spring Festival Gala scene of famous poems. Thousands of tourists and the actor of "Li Bai" chanted "I will enter the wine", which attracted attention.

  The picture shows an aerial photo of the Qinwan section of the Wanning Mountain Tourist Highway in Hainan Island. The beautiful scenery along the way attracts many tourists to drive by themselves. Photo by Chen Yingqing

The Spring Festival is rolling! Self-driving travel increases significantly

  With the advantages of flexibility, freedom, independence and privacy, car rental and self-driving tours are particularly popular during the Spring Festival holiday this year.

  According to data from the Ministry of Transport, it is predicted that during the Spring Festival in 2024, there will be approximately 9 billion people traveling, visiting relatives, and leisure in 40 days, which may reach a record high. Structural changes have occurred during the Spring Festival. The number of traditional commercial transportation, including railways, highways, civil aviation, and water transport passenger transport, is expected to be approximately 1.8 billion. The remaining 80% will be self-driving trips, and self-driving travel will hit a record high.

  Ctrip car rental data shows that domestic car rental and self-driving orders during the Spring Festival of the Year of the Dragon nearly doubled compared to last year, and increased by more than 400% compared with the 2019 Spring Festival. From a cost perspective, the per capita cost of renting a car during the Spring Festival this year increased by 20% year-on-year. The longest domestic car rental period for self-driving is 39 days, and the self-driving mileage is about more than 10,000 kilometers; overseas self-driving tours are also popular. The number of overseas car rental orders on Ctrip's platform has increased more than 20 times year-on-year, and the longest self-driving rental period is as long as 49 days.

  From the perspective of self-driving people, those born in the 1980s and 1990s are still the main group of self-driving tourists during the Spring Festival. Among them, those born in the 1980s accounted for 49%, and those born in the 1990s accounted for 30%. The growth rate among post-00s generation is the fastest. During this year’s Spring Festival, the growth rate of self-driving users among post-00s generation is 80% higher than that of other age groups. Leisure travel and family travel have also become the main needs for self-driving travel for those born in the 1980s and 1990s. There is an obvious trend of "driving with the family to celebrate the New Year". Among them, Haikou, Shanghai and Kunming have become popular destinations for parent-child self-driving tours.

  Popular self-driving routes during the Spring Festival include: Hainan Island Ring Line, West Yunnan Grand Ring Line, Western Sichuan Grand Ring Line, Xinjiang Grand Ring Line and Northwest Grand Ring Line. Popular destinations for car rental during the Spring Festival include: Haikou, Sanya, Kunming, Chengdu, Guangzhou, Dali, Shanghai, Nanning, Shenzhen and Xishuangbanna.

  On the evening of February 16, Hongyadong in Chongqing was crowded with tourists. Photo by China News Service reporter He Penglai

Spring Festival to the world! Cross-border tourism accelerates recovery

  The domestic tourism market is "overflowing with enthusiasm", and the foreign tourism market is also "in full swing". As China's "visa-free circle of friends" continues to expand and tourists' travel radius expands, Chinese tourists have once again made the Spring Festival a peak tourist season around the world.

  According to a report from the National Immigration Administration, during the Spring Festival holiday in 2024, border inspection agencies across the country protected a total of 13.517 million Chinese and foreign personnel entering and leaving the country, with an average of 1.69 million passengers per day, an increase of 2.8 times compared with the same period during the Spring Festival in 2023, and returning to nearly 90% of the same period during the Spring Festival in 2019. , among which the highest single-day passenger flow occurred on February 12 (the third day of the first lunar month), reaching 1.857 million passengers.

  Ctrip data shows that a number of favorable measures have enabled Chinese and foreign tourists to "go in both directions" during the Spring Festival this year. Both outbound and inbound travel orders exceeded the same period in 2019, especially inbound travel, which increased by 48% compared with 2019. This also indicates that starting from the Spring Festival in 2024, outbound and inbound tourism are expected to enter a new channel of accelerated recovery. Among them, travel orders from Singapore, Thailand, Malaysia and other "Singapore, Malaysia and Thailand" visa-free countries have seen higher growth, with a total increase of more than 30% compared with 2019.

  The three latest visa-free countries, Singapore, Malaysia and Thailand, have seen significant growth in travel bookings during the Spring Festival holiday. On the Qunar platform, air tickets to Singapore during the Spring Festival have increased 29 times year-on-year in 2023, Kuala Lumpur has increased 20 times year-on-year, and Bangkok has increased year-on-year. 16 times. Mafengwo’s big data also shows that “New Malaysia and Thailand” that have joined the visa-free ranks are among the top five popular countries.

  During the 2024 Spring Festival holiday, the outbound travel market has surged in popularity, and many popular destinations around the world have launched "Spring Festival mode." Tongcheng travel data shows that Hong Kong, China, Macau, Thailand, Vietnam, Singapore, Japan, Malaysia, the United Arab Emirates, South Korea, and Russia are the most popular outbound travel destinations for the 2024 Spring Festival.

  Ctrip data shows that in terms of inbound tourism, during the Spring Festival holiday, tickets to inbound tourist attractions increased more than 10 times compared with 2019. The main source countries are Japan, the United States, South Korea, Australia, the United Kingdom, Malaysia, Vietnam, Canada, Thailand, and Germany. Shanghai, Shenzhen, Beijing, Guangzhou, Chengdu, Hangzhou, Chongqing, Nanjing, Harbin, Xi'an and other cities are the main destinations for inbound tourism and are popular with foreign friends. (over)